Website writer for supplement brands.Your best selling claim is the one you are not allowed to make.
I'm Amisha. I write websites for supplement brands. Every page is written to be found, read by a customer at 11pm, and to pass the TGA advertising code.
Ranks. Written to what people type when comparing tubs at midnight.
Books. Says what the first order involves and costs.
Passes. Every claim checked against the TGA code and the ACL.
Fixed quote in 48 hours. Or start with one paid page.
Start with the sentence a customer types before they ever see your name.
What does a customer actually type before they choose?
Not your service names. They type the problem, in their own words, at the hour it starts bothering them.
Each of those is a page, or a heading, or the first sixty words of one. Answer it plainly and Google has something to rank. So does ChatGPT, which quotes the page it can understand.
There is a second reader. It never books anything.
What can an Australian supplement brand actually claim?
You are not a registered health practitioner, so AHPRA does not read your site. The TGA does. Every claim about what a product is for is a therapeutic claim, and the code sets what you may say.
The Australian Consumer Law reads the same page. A claim you cannot substantiate is misleading conduct, and the business carries it.
What you can say
- ✓Use an indication that appears on the permitted indications list.
- ✓Describe the ingredient, the form, the dose per serve and who it suits.
- ✓Explain your testing, sourcing and manufacturing standards accurately.
- ✓Publish genuine, unpaid customer reviews of a non-prescription product.
What you cannot say
- ✗Refer to cancer, mental illness or other prohibited representations at all.
- ✗Claim to treat or prevent a serious disease without TGA permission.
- ✗Advertise a therapeutic good that is not included in the ARTG.
- ✗Use a paid or incentivised testimonial, including from an influencer.
A benefit written in your own words. Listed medicines may only use permitted indications, and a rewritten one is still a new claim.
Getting it wrong costs the business, not whoever typed the words. The rules are public, and I write to the primary sources: TGA advertising code, ACCC guidance on false or misleading statements. That is not legal advice, a compliance sign-off or an AHPRA ruling. The practice stays responsible for what it publishes.
Fair question at this point: who is actually writing it?
Who writes your product pages?
One writer. Me.
Five years writing for Australian healthcare, agency trained. I have read the advertising guidelines cover to cover, twice, so you never have to. You brief me at the end of your day and the pages are waiting when you open up. No junior, no content mill, no ticket number.
The client work sits under confidentiality agreements, so the businesses stay unnamed. You can read 73 published articles instead, or start with one paid pilot page. I write for vitamin and mineral brands, sports nutrition brands, complementary medicine brands, gut and microbiome brands, and for the agencies behind them. Full list on the industries page; the service itself is website copy.
And one thing comes with every page, whether you ask for it or not.
All Clear Audit. Proprietary. Built in Delhi, runs on every page I write.
The bonus of working with me: every page ships with a All Clear Audit.
All Clear Audit is the audit I built because the usual tools count keywords and have never read an advertising guideline. It reads your page the way Google, ChatGPT and the TGA do. 226 checks, every flag naming the rule it breaks, every fix already written.
I use AI where it earns its place. 226 checks by hand is nobody's afternoon. The writing is still mine. So you do not take my word for the copy, you take the report's, and you can argue with it.
Before you send anything, the four questions I get every week.
"Decent, but AI is picking favourites, and it is not you yet."
A demonstration report, not a client's site.
Before you ask
Questions supplement brands ask before they hire a website writer
What are permitted indications, in plain English?
They are the closed list of claims a listed medicine is allowed to carry, drawn from the Therapeutic Goods (Permissible Indications) Determination. If the indication is not on the list, your product cannot carry it, however strong your evidence file is.
Can we use influencers and paid creators?
Yes, but not for testimonials. Paid or incentivised testimonials are not permitted, so a creator you pay cannot tell their personal story about using your product. They can act as an ambassador and talk about the brand without claiming personal use.
Who is responsible if an influencer says something unlawful?
Usually both of you. Under the TGA's social media guidance, influencers promoting therapeutic goods are advertisers under the Act with the same obligations as a business, and a manufacturer is responsible for what an influencer acting on its behalf posts.
Are you signing off that my website is compliant?
No, and I would be careful with anyone who offers to. I write to the AHPRA advertising guidelines, the TGA advertising code and the NDIS Code of Conduct, and I show you the checks. That is not legal advice, a compliance sign-off or an AHPRA ruling. The practice stays responsible for what it publishes.
Right. Ready when you are.
Up for freelance
Ready when you are.
Book a free 30-minute call and tell me what's bugging you. Rather type? The form takes two minutes. Either way it's free. You get a fixed quote within 48 hours, and a straight answer if I'm not the right fit.
Real person, real reply, within 48 hours.
Or book a discovery call.
Pick a time that suits you. Same person answers, and a fixed price and a date follow within 48 hours.
