Google Ads writer for Australian clinics.Ads that clear the policy, and still earn the click.
I'm Amisha. I write Google Ads copy for Australian clinics: search ads, extensions, and the landing page the ad points at. A clinic ad answers to three rule books at once. Google's healthcare and medicines policy, the AHPRA advertising guidelines, and the TGA advertising code. Most ad copy is written against one of them. I write against all three.
Written for review. Every headline read against Google's healthcare and medicines policy before you submit it.
Written for the click. Specific enough to be worth tapping. Careful enough to pass.
Matched. The landing page says the same thing as the ad, in the same words.
Quoted per campaign, in writing. Back within 48 hours.
So why do clinic ads keep coming back disapproved?
Why do clinic ads keep getting disapproved?
The policy moves. Google's healthcare and medicines policy changes, so a line that passed last quarter gets flagged this quarter.
The copy says nothing. "Trusted professionals. Quality service." Low click rate, high cost per click, and the wrong enquiries.
The landing page breaks the chain. The ad promises one thing. The page says another. Bookings drop, and Quality Score (Google's mark for how well the ad, the search and the page agree) goes with them.
You pay more than the clinic next door. Google rewards relevance, click rate and page experience. Weak copy drags all three, on the same bid.
Copy written against all three rule books is quoted per campaign, in writing, before anything starts.
And while the ads sit in review, here's the bill.
What does a disapproved campaign cost a clinic?
A patient.
11pm, sore knee, three tabs open. She taps the ad that says what happens at the first visit. The other two said "caring team".
A week.
Reword, resubmit, wait. Three rounds later a week of visibility is gone, and the clinic down the road has been running the whole time.
A letter.
If a patient complains, or a regulator does a routine check, someone reads the ad and the page behind it. If a line breaks a rule, you get a letter: remove this, by this date. The National Law carries penalties and prosecution for advertising breaches. Most clinics never get that far, because they fix the copy. The usual culprits are a patient review, a named prescription medicine, and the word "specialist" on someone without specialist registration.
You can rewrite all three yourself. Tonight. Between one clinic day and the next. Sure.
Or hand the words to someone whose whole job is those words. Hi.
Who's writing your ads?
One writer. Me. No account manager, no junior, no hand-off. The person who reads your account writes the ads, and answers your WhatsApp.
Five years of Australian healthcare writing. MA in English. 73 published articles you can read tonight. Most of the client work is under confidentiality agreements, so no logo wall, and no invented one either.
I write the words. Your account keeps its manager. Bidding, targeting and structure stay with whoever runs them, in house or agency. You get headlines, descriptions, extensions and pinning notes mapped to each ad group.
And I don't turn up alone. There's a bonus.
All Clear Audit. Proprietary. Built in Delhi, runs on every page I write.
The bonus of working with me: every landing page ships with a All Clear Audit.
All Clear Audit is the audit I built because the usual tools count keywords and have never read the AHPRA guidelines. It reads a page the way Google, ChatGPT and AHPRA do. 226 checks. Every flag names the rule it breaks. Every fix is already written. See what the audit covers.
The ads get their own pass. Every headline, description and extension is read against Google's healthcare and medicines policy, and the notes say why each word was chosen.
You don't take my word for the copy. You take the report's. And you can argue with it.
So what actually gets a clinic ad knocked back?
"Decent, but AI is picking favourites, and it is not you yet."
A demonstration report, not a client's site.
What gets a clinic ad knocked back, and what runs?
Google's healthcare and medicines policy sits on top of the AHPRA advertising guidelines and the TGA advertising code, and the three do not always agree. The same problem shows up on Meta and LinkedIn, with a different rule book again.
A promised result. "Guaranteed", "pain-free", "100% success rate".
The process, in plain words. What happens at the first visit, and what to do next.
A prescription medicine named in the ad.
The service and the suburb, described without naming a restricted product.
"Specialist" on a practitioner who holds no specialist registration.
The registration you actually hold, in the words the regulator uses for it.
A patient review used as proof.
Real credentials. Years in practice, qualifications, registration numbers.
A landing page that says something else.
One message, from keyword to ad to page to booking form.
So what lands in your inbox, and when?
What lands in your inbox, and when?
Search ad copy pack
Responsive search ads for every ad group: 15 headlines, 4 descriptions, with pinning notes. Written to Google's character limits.
Landing page copy
Headline, subhead, body, trust signals, form copy and call to action. Matched to the ad, word for word.
Extensions
Sitelinks with descriptions, callouts, structured snippets and call extension copy, written to take more of the results page.
Test variants
Two angles for every headline and description, with a testing plan and the metric that calls the winner.
Policy notes
Why each word was chosen, and the safe alternative to the one that came out. Your team keeps it for the next campaign.
Four steps, brief to live.
00
Read the account
Your ad copy, your Quality Scores, the knock-back history, and the point where the ad stops matching the page.
00
Write
The full copy pack for each campaign. Every line read against the three rule books before you see it.
00
All Clear Audit on the landing page
226 checks. Every flag fixed or explained in the margin. Two revision rounds included.
00
Launch, then rework
If an ad is knocked back after launch, I rewrite it at no extra cost. No copywriter can promise the review board.
Questions? Same five everyone asks.
Before you ask
Questions clinics ask before they hire a Google Ads copywriter
Why do my Google Ads keep getting disapproved in healthcare?
Health ads answer to three rule books: Google's healthcare and medicines policy, the AHPRA advertising guidelines and the TGA advertising code. The common triggers are naming a prescription medicine, promising an outcome, using "specialist" without specialist registration, a patient testimonial, and a landing page that does not match the ad.
How long does new ad copy take, and what if an ad is knocked back?
Five to seven business days for a full campaign pack: search ads, extensions, landing page copy and test variants. Two revision rounds are included. If an ad is knocked back after launch, I rewrite it at no extra cost.
Can you work with the agency that already runs my ads?
Yes, and most clinics want that. Bidding, targeting and account structure stay with whoever runs them. I plug in as the writer and hand over a sheet of headlines, descriptions, extensions and pinning notes mapped to each ad group. I can join review calls too.
Are you signing off that my ads are AHPRA compliant?
No. I write to the AHPRA advertising guidelines, the TGA advertising code and Google's healthcare and medicines policy, and I show you the notes. That is not legal advice, a compliance sign-off or an AHPRA ruling. The practice stays responsible for what it publishes.
Do you write the landing page as well as the ad?
Yes, and the ad is worth less without it. If the whole site needs the same treatment, that is the website copy job instead.
Right. Ready when you are.
Up for freelance
Ready when you are.
Send the URL and one sentence about what's bugging you. Within 48 hours: a fixed quote, a delivery date, and a straight answer if I'm not the right fit.
Real person, real reply, within 48 hours.
Or book a discovery call.
Pick a time that suits you. Same person answers, and a fixed price and a date follow within 48 hours.
PS. This is the last shot from the portfolio shoot that never made it anywhere. So it lives down here now.