Optometry copywriter · AHPRA-compliant

SEO and website copy for optometry practices, written to book.

I write your

Written to pass AHPRA and TGA review and still book patients. Compliance checked line by line, with the evidence report attached.

Start a conversation → Check your site in 60 seconds
Amisha SharmaAmisha Sharma · compliance checked copy · evidence report with every page
Amisha Sharma, optometry copywriter, at her writing desk
G
Google · Map results
Your practice, on the map
AI
ChatGPT · "optometrist near me"
Your practice, recommended
✓
GhostRank · before it ships
Audit passed, no stress
✓
Front desk · Monday, 8:04am
New eye exam, booked
In short

Amisha Sharma is a compliance-first optometry copywriter at Commas & Chaos and an ISB alumna. She writes compliance checked healthcare copy for Australian practices and agencies. No delivered work of hers has been flagged by a regulator to date. Every page she writes is checked 226 ways before it ships.

Who I write for
Independent optometry practicesMyopia management clinicsDry-eye clinicsChildren's vision clinicsBehavioural optometristsOptical & eyewear practicesIndependent optometry practicesMyopia management clinicsDry-eye clinicsChildren's vision clinicsBehavioural optometristsOptical & eyewear practices
01
01The difference

Same eye exam. Two ways to write it.

✕  What most practices write

"Perfect vision, guaranteed. Stop your child's short-sightedness for good."

It promises an outcome, guarantees a result, and treats a serious eye condition like a sure thing. That is a breach in one line.

vs
✓  What I write

"Eye care, explained honestly. What each exam involves, what it costs, and who it suits."

Compliant, specific, and calm. This is the version a worried parent books.

Compliant copy has a reputation for being boring. That is a writing problem, not a compliance one. I fix the writing.

5+
Years writing content, agency trained
226
GhostRank checks, every page
48h
Reply on every brief
2
Rounds of edits, every project
The 2026 rules

The rules are strict. Most optometry websites break them.

Optometry advertising sits under the AHPRA rules, the same as the rest of health. Testimonials are banned. Vision guarantees are treated as misleading. If your pages were written without that in mind, some of them are probably breaching right now. Not sure? Check in 60 seconds, whether your site is live or still being written.

Six quick questions. Your results, straight away.

02
02What I write

Your optometry website, start to finish.

I'm an optometry copywriter. Your website is the core, and it's where most practices start. Need Google Ads, social, or SEO articles too? I write those as well.

The website · the core
⌂

Homepage

The page that decides if they stay or bounce.

✎

Service pages

Eye exams, myopia, dry eye, the way AHPRA allows.

✿

About

Your team and training. The trust page.

?

FAQ & trust pages

The questions people are too shy to ask.

✱

Landing pages

For a campaign or a single service.

Beyond the website · if you want it
◎

Google Ads copy

Ads that pass Google and AHPRA at once.

♥

Social media copy

Captions that survive Meta review and the rules.

↗

SEO articles

The questions patients Google, answered by you.

▤

Content strategy

What to publish, where, and in what order.

✓

The GhostRank Audit

226 checks on your current site. Fixed at $1,500.

One writer for all of it. Quoted flat, upfront.

03
03Why clinics hire me

Four jobs. One writer.

0
delivered pages flagged by a regulator

Written inside the optometry rules, line by line.

The AHPRA advertising rules set what optometry practices can say. I write to the current rules every day. No delivered work of mine has been flagged by a regulator to date. Your registration is safe with me.

↗

Built to get found on Google and in AI answers.

I structure your pages so Google and AI search can understand them. That gives you a real shot at showing up when patients look for an optometrist nearby.

✎

Premium, so you attract the right patients.

Copy that reads like an expert practice. It brings in the clients who value the work and stay for it.

Amisha Sharma

My eyes on every word. Every time.

You are never a ticket number in an agency queue. Your pages are never handed to a junior or a content mill. You brief me, I write, and the person answering your email is the person who wrote your homepage. That is why the quality holds, from page one to page fifty.

the whole point

Every practice offers the same eye tests.
Your words are what's yours.

and the right words book the right patients
04
04How it works

Three steps, and you never write a word.

01

Send a brief

Tell me about your clinic and what you need written. Five minutes.

02

We talk

A 30-minute call, then one flat fee. No hourly billing, no lock-in.

03

I write

Every page written, checked, and handed over ready to publish. Two rounds of edits.

Amisha Sharma, compliance-first copywriter
05Who writes your copy

Amisha Sharma.

I'm Amisha Sharma, a compliance-first copywriter for regulated Australian brands, optometry practices included. I am an ISB alumna, agency trained on Australian accounts. No delivered work of mine has been flagged by a regulator to date. My job is copy that passes legal review, ranks on Google, gets quoted by AI, and still sounds like a human wrote it. Every page runs through my 226-point GhostRank audit before it ships. I write like my own registration is on the line.

ISB alumnaAgency trained on Australian accountsNo regulator flags to dateAHPRA · TGA checked
06
06The alternatives

Why not just hire any copywriter?

Because most of them will get your practice flagged. Here is the honest comparison.

✕

An SEO agency

Ranks you, then gets you flagged. They know Google. They have never read the AHPRA advertising rules for optometry.

✕

A compliance lawyer

Keeps you legal and hands you copy no one reads. Safe and invisible is still invisible.

✕

A cheap freelancer

Copy that gets pulled. You save a few hundred dollars and risk a complaint.

✕

ChatGPT on its own

Fast, generic, no judgement. It cannot tell a safe sentence from a breach.

✓

A compliance-first copywriter

Compliant, ranks, quoted by AI, books eye exams. I do all four. And I personally watch every word, so you always know who is writing: me. Every page passes the 226-point GhostRank check first.

07
07The rules, in plain English

What do the 2026 AHPRA advertising rules mean for your optometry website?

Short version: you can describe your eye care in full, but you cannot use testimonials or promise a vision outcome. Here is how that plays out on a real optometry site.

✓  What you can say
  • Describe the eye exam and what each appointment involves.
  • Explain who a service suits, from children's vision to diabetic eye checks.
  • Share your optometrists' training, qualifications and registration.
  • Set out your fees and what each step includes.
vs
✗  What you can't say
  • Promise perfect vision, or say you cure or stop short-sightedness.
  • Publish patient testimonials or reviews as advertising.
  • Name a prescription eye medicine to promote a product.
  • Claim you outperform another named practice.

Why can't an optometry website use testimonials?

Because the National Law bans them. Section 133 makes it an offence to use a testimonial in advertising a regulated health service. That covers a glowing patient quote, a five-star review pasted on a page, and a reshared social post about someone's results. So the copy has to earn trust another way: clear detail, honest fees, and real information about your team. That is the gap I write into.

Can you still write about myopia management, dry eye and ortho-k?

Yes, carefully. Myopia management, orthokeratology and dry-eye care are real services you can describe. The line is the claim. You can explain what the service involves and who it suits. You cannot guarantee it will stop short-sightedness or fix dry eye for good. Contact lenses and some dry-eye devices are therapeutic goods, so they also fall under the TGA. I write these pages as a service a patient books, not a result a patient is promised.

Where do these rules come from?

None of this is guesswork. The rules are public, and I write to the primary sources. The clearest place to start is the AHPRA advertising hub, which sets out how registered health practitioners may advertise. Optometry has its own board, and the Optometry Board of Australia sets the standards optometrists work to. Some of what you offer, like contact lenses and certain dry-eye treatments, are therapeutic goods, so they also sit under the TGA. The TGA advertising rules explain what you can and cannot say to the public. I read all three every time the rules touch a page. In 2026 that reading is not optional. It is the difference between a website that grows your practice and one that quietly waits to be reported.

the unfair advantage

A tool no other copywriter has. Every page runs through it.

GhostRank is my own 226-point audit. It checks how a page ranks on Google, how it reads to AI search, and where it breaks the advertising rules. You hire me as a copywriter. I run every page through it before it ships, and the report comes to you with the work.

0
Checks per page
3
SEO · AI · rules
A GhostRank audit scorecard showing an overall score and signal coverage
08
08Pricing

Flat quotes. Priced to your scope.

✓ Founding rate, until 30 September 2026
Option one · A few pages
from $2,490 AUD

Five pages for $2,490. Ten pages for $4,390.

  • Strategy, writing, compliance check
  • Written for Google and AI search
  • Two rounds of edits
Start a conversation
Option two · The whole project
Custom quote

Your full site. Ads and articles, if you want them.

  • Every page, one voice
  • Strategy included
  • One flat quote, upfront
Start a conversation →

Founding rate: $1,690 for 5 pages, $2,950 for 10. It runs until 30 September 2026, or the first three clients. In exchange I ask for a testimonial and permission to show the before and after.

A note from me

Dear practice owner,

You didn't train for years to spend your evenings second-guessing a caption. Yet here you are, wondering if one wrong word could put your registration at risk.

Optometry sits inside the same AHPRA advertising rules as the rest of health. Testimonials are banned under the National Law, and complaints are easy to file. One review left on a page, one promise of perfect vision, and you have a breach sitting live on your own website.

Here is what I have learned writing compliance checked copy. The practices that win a nervous parent or a first-time patient are not the loudest. They are the ones who sound safe, expert, and honest.

I write to these rules every single day. No delivered work of mine has been flagged by a regulator to date.

So let me take the words off your plate. Every page compliant. Every claim checked. Every line written to sound like the practice you already are.

You look after the eyes. Let me look after the words.

Amisha Sharma
Amisha
Amisha Sharma · Compliance-first copywriter
The promise

Your website should bring patients,
not fines.

Fixed prices. Evidence report. AHPRA and TGA checked before you see a single line.

Start a conversation See what the audit covers
09
09Questions

The ones optometry practices ask.

What can't optometry practices say under the AHPRA advertising rules?+

You can't use patient testimonials, you can't promise a vision outcome like perfect sight, and you can't name a prescription eye medicine to sell a product. Testimonials are banned under the National Law s133. You can explain the eye exam, the service, and who it suits. The rules sit under AHPRA and the Optometry Board of Australia, with therapeutic goods like contact lenses under the TGA. Breaches can carry heavy penalties, so the safe move is to describe your service, not the result.

Can you write copy for myopia management and dry-eye services?+

Yes. Myopia management, orthokeratology and dry-eye care are described as a service, not a cure. I explain what each one involves and who it suits. Any therapeutic claim is written to be substantiated, and it is never framed as a guaranteed outcome. Contact lenses and some dry-eye devices are therapeutic goods, so those pages are written to the TGA rules as well.

What if the rules change again?+

Your pages ship written to the rules current at delivery in 2026, with a note on why each claim is safe. That makes future reviews fast and cheap. If the rules shift while we are still working, I rewrite the affected lines before handover at no extra cost. You are never left holding copy that has quietly gone out of date.

Let's talk about your optometry website.

Tell me about your practice and what you need written. I read every brief myself.

  • 01 You send the brief. Five minutes.
  • 02 We talk for 30 minutes.
  • 03 You get one flat quote. No lock-in.

Currently taking on new optometry projects

Faster on your phone? WhatsApp me your website link.

Prefer email? amisha@commasandchaos.com

No obligation, no retainer. I reply within 48 hours, and your details stay with me.

Start a conversation →