Website writer for optometry clinics.The eye test is bulk billed. Your website hides that.
I'm Amisha. I write websites for optometry clinics. Every page is written to be found, read by a patient at 11pm, and to pass the AHPRA advertising guidelines.
Ranks. Written to what parents type when a child needs glasses.
Books. Says what the first eye test involves and costs.
Passes. Every claim checked against the AHPRA advertising guidelines.
Fixed quote in 48 hours. Or start with one paid page.
Start with the sentence a patient types before they ever see your name.
- All Clear Audit
- Founding audits $1,500
- Written to compliance rules
- Healthcare clinics only
- Written for AI search
- Fixed quotes in AUD
- Replies within 48 hours
- Australian English, Australian hours
What does a patient actually type before they choose?
Not your service names. They type the problem, in their own words, at the hour it starts bothering them.
Each of those is a page, or a heading, or the first sixty words of one. Answer it plainly and Google has something to rank. So does ChatGPT, which quotes the page it can understand.
There is a second reader. It never books anything.
What do the 2026 AHPRA advertising rules mean for your optometry website?
Your website advertises a regulated health service, so the AHPRA advertising guidelines read every line of it. They are made under the National Law, and they bind the practice.
What you can say
- ✓Describe the eye exam and what each appointment involves.
- ✓Explain who a service suits, from children's vision to diabetic eye checks.
- ✓Share your optometrists' training, qualifications and registration.
- ✓Set out your fees and what each step includes.
What you cannot say
- ✗Promise perfect vision, or say you cure or stop short-sightedness.
- ✗Publish patient testimonials or reviews as advertising.
- ✗Name a prescription eye medicine to promote a product.
- ✗Claim you outperform another named practice.
A frames offer written without its conditions. If the deal depends on a health fund or a prescription, that has to be on the page, not in the fine print.
Getting it wrong costs the business, not whoever typed the words. The rules are public, and I write to the primary sources: AHPRA advertising guidelines. For the detail, read AHPRA Advertising Rules for Optometrists: The Myopia Claim That Needs a TGA Permission. That is not legal advice, a compliance sign-off or an AHPRA ruling. The practice stays responsible for what it publishes.
Fair question at this point: who is actually writing it?
Who writes your optometry pages?
One writer. Me.
Five years writing for Australian healthcare, agency trained. I have read the advertising guidelines cover to cover, twice, so you never have to. You brief me at the end of your day and the pages are waiting when you open up. No junior, no content mill, no ticket number.
The client work sits under confidentiality agreements, so the businesses stay unnamed. You can read 73 published articles instead. I write for independent optometry practices, myopia management clinics, dry-eye clinics, children's vision clinics, and for the agencies behind them. Full list on the industries page; the service itself is website copy.
And one thing comes with every page, whether you ask for it or not.
All Clear Audit. Proprietary. Built in Delhi, runs on every page I write.
The bonus of working with me: every page ships with a All Clear Audit.
All Clear Audit is the audit I built because the usual tools count keywords and have never read an advertising guideline. It reads your page the way Google, ChatGPT and AHPRA do. 301 checks, every flag naming the rule it breaks, every fix already written.
I use AI where it earns its place. 301 checks by hand is nobody's afternoon. The writing is still mine. So you do not take my word for the copy, you take the report's, and you can argue with it.
Before you send anything, the four questions I get every week.
"Decent, but AI is picking favourites, and it is not you yet."
A demonstration report, not a client's site.
Before you ask
Questions optometry practices ask before they hire a website writer
What can't optometry practices say under the AHPRA advertising rules?
You can't use patient testimonials, you can't promise a vision outcome like perfect sight, and you can't name a prescription eye medicine to sell a product. Testimonials are banned under the National Law s133. You can explain the eye exam, the service, and who it suits.
Can you write copy for myopia management and dry-eye services?
Yes. Myopia management, orthokeratology and dry-eye care are described as a service, not a cure. I explain what each one involves and who it suits. Any therapeutic claim is written to be substantiated, and it is never framed as a promised outcome.
What if the rules change again?
Your pages ship written to the rules current at delivery in 2026, with a note on why each claim is safe. That makes future reviews fast and cheap. If the rules shift while we are still working, I rewrite the affected lines before handover at no extra cost.
Are you signing off that my website is compliant?
No, and I would be careful with anyone who offers to. I write to the AHPRA advertising guidelines, the TGA advertising code and the NDIS Code of Conduct, and I show you the checks. That is not legal advice, a compliance sign-off or an AHPRA ruling. The practice stays responsible for what it publishes.
Right. Ready when you are.
Up for freelance
Ready when you are.
Book a free 30-minute call and tell me what's bugging you. Rather type? The form takes two minutes. Either way it's free. You get a fixed quote within 48 hours, and a straight answer if I'm not the right fit.
Real person, real reply, within 48 hours.
Or book a discovery call.
Pick a time that suits you. You talk to me, not a sales team. A fixed price and date follow within 48 hours.
