Website copy for optometry practices, written to book.

You can't use patient testimonials, you can't promise a vision outcome like perfect sight, and you can't name a prescription eye medicine to sell a product. Testimonials are banned under the National Law s133. You can explain the eye exam, the service, and who it suits. The rules sit under AHPRA and the Optometry Board of Australia, with therapeutic goods like contact lenses under the TGA. Breaches can carry heavy penalties, so the safe move is to describe your service, not the result.

Yes. Most practices come to me in 2026 with a site that is either non-compliant or flat. I run every page through a 226-point GhostRank audit first. Then I rewrite the pages that need it, usually the homepage, the service pages, and the about page. You keep what already works and fix only what is at risk.

Yes. Compliant copy is more specific, and specific is exactly what Google and AI search reward. Vague claims get filtered, while clear service detail gets cited. Compliant pages have ranked on Google and been quoted by AI tools. You never trade safety for visibility.

I write to the current AHPRA and TGA rules and add a short note on why each claim is safe. That note makes your next legal review fast and cheap. No writer can promise a regulator's final view. No delivered work of mine has been flagged by a regulator to date.

Yes. Myopia management, orthokeratology and dry-eye care are described as a service, not a cure. I explain what each one involves and who it suits. Any therapeutic claim is written to be substantiated, and it is never framed as a guaranteed outcome. Contact lenses and some dry-eye devices are therapeutic goods, so those pages are written to the TGA rules as well.

Yes, as an add-on. Health ads get rejected constantly, because they must clear Google policy, Meta policy, and the AHPRA rules at the same time. I write them to pass all three at once. That means fewer rejected ads, less wasted budget, and campaigns that actually stay live.

About a week for a single page. Two to three weeks for a small site of five to eight pages. Two rounds of edits are included in every quote. Rush timelines are possible if your launch date is tight, so tell me the deadline up front.

Projects start at $600 AUD and scale with scope. Every quote is a flat fee, agreed upfront, with no hourly billing. The 226-point GhostRank audit is included free, and it sells on its own for $390. So a $600 page effectively costs $100 once you count the audit.

No. You answer a few questions on one 30-minute call, and I write the rest. You never face a blank page. I turn your clinical knowledge into words that book eye exams, so your only job is to talk about the work you already do.

AHPRA, TGA and ASIC are the only rules I work under, every day. I write in Australian English for Australian regulators and Australian patients. I keep up with each 2026 update to the advertising rules. Your copy reads like it was written down the road, not offshore.

Your pages ship written to the rules current at delivery in 2026, with a note on why each claim is safe. That makes future reviews fast and cheap. If the rules shift while we are still working, I rewrite the affected lines before handover at no extra cost. You are never left holding copy that has quietly gone out of date.