Website writer for Australian clinics.Fix the website. Someday. This month.
I'm Amisha. I write clinic websites: homepage, service pages, bios, booking page. Each one is written to be found on Google, read by a tired patient at 11pm, and to pass the AHPRA, TGA and NDIS rules before you see it. Five years writing for Australian healthcare. I've read the AHPRA guidelines cover to cover, twice, so you never have to.
Ranks. Written to what patients actually type into Google.
Books. Says what happens at the first visit, and what to do next.
Stays out of trouble. Written to the AHPRA, TGA and NDIS rules, the rule quoted on every fix.
Fixed quote in 48 hours. Or start with one paid pilot page.
Can you write it yourself? Sure. Here's why clinics stop trying.
Why hire a writer, when you have a keyboard and ChatGPT?
You're busy. You have patients. The website is the job that never gets its own afternoon.
Free AI isn't free. It gives you the same paragraph as every clinic in your suburb, and it has never read the AHPRA guidelines. You pay later, in edits or in a letter.
Healthcare is regulated. One wrong word about results is a breach, and the practice carries it, whoever typed it.
You want to rank. Google gives the spot to the page that answers the exact question the patient typed.
You want AI to recommend you. ChatGPT quotes the page it can understand. Make yours that page.
A writer who already knows the rules costs one fixed quote, in writing, within 48 hours.
And while the website waits, here's what it's costing.
What does a half-finished website cost a clinic?
A patient.
11pm, sore knee, three tabs. She books the clinic that says what happens at the first visit. The other two said “caring team”.
A ranking.
Google reads the same paragraph as the clinic down the road. No reason to put you first. ChatGPT quotes someone else.
A letter.
If a patient complains, or a regulator does a routine check, someone reads your page. If a line breaks a rule, you get a letter: remove this, by this date. Ignore the letter and it stops being a letter: the National Law carries fines and prosecution for advertising breaches. Most clinics never get that far, because they fix the page. The usual culprits are a patient review and the word “pain-free”.
You can fix all three yourself. Tonight. Between one clinic day and the next. Sure.
Or hand the page to someone whose whole job is that page. Hi.
Who's writing your website?
One writer. Me. No account manager, no junior, no hand-off. The person who reads your site writes it, and answers your WhatsApp.
Five years of Australian healthcare writing. MA in English. 73 published articles you can read tonight. Most of the client work is under confidentiality agreements, so no logo wall, and no invented one either.
I'm in Delhi. You're in Australia. It works like this. You brief me at the end of your day. I write while you sleep, in Australian English, to Australian rules. The pages are waiting when you open the clinic, and the rent here stays off your invoice.
And I don't turn up alone. There's a bonus.
All Clear Audit. Proprietary. Built in Delhi, runs on every page I write.
The bonus of working with me: every page ships with a All Clear Audit.
All Clear Audit is the audit I built because the usual tools count keywords and have never read the AHPRA guidelines. It reads your page the way Google, ChatGPT and AHPRA do. 226 checks. Every flag names the rule it breaks. Every fix is already written.
I use AI where it earns its place. 226 checks on every page is a job no human does by hand. The writing is still mine.
You don't take my word for the copy. You take the report's. And you can argue with it.
So how does a job actually go?
"Decent, but AI is picking favourites, and it is not you yet."
A demonstration report, not a client's site.
How does it work, from brief to live page?
00
Brief
Any time. URL plus one sentence, email or WhatsApp. Quote and date back in 48 hours.
00
Read
Before I write a word I read your site, your sitemap, the two clinics above you on Google, and what patients type into the search bar. That's the content strategy: which pages you need, what each one has to say, and what it asks the reader to do. You sign it off on one page.
00
Write
To the question the patient typed, and to the rules. In your voice, not a brochure's.
00
All Clear Audit checks
Google, ChatGPT, the rules. 226 checks before you see a word. Every flag fixed or explained in the margin.
00
Feedback and publish
Mark it up however you like. One free rework. Then I paste it into your site, or your designer does.
Which clinics? Probably yours.
Who do I write for?
Physio, osteo and chiro. Dentists. Psychologists and allied health. Cosmetic and skin clinics. NDIS providers. Aged care. Specialists and GPs. Agencies with any of the above on their books. If AHPRA, the TGA or the NDIS Commission has a view on your advertising, I already know what it is.
The full list is on the industries page. The other seven services are on the services page.
And how is this different from the last quote you got?
How am I different from other healthcare copywriters?
A sales call before they tell you the price.
A fixed price in writing, within 48 hours of your email.
“Trust me, I've done this for years.”
A written report on every page. 226 checks, in plain English.
A wall of client logos.
Client work is confidential, so no logos. And none invented.
“AHPRA-compliant” as a badge.
The exact rule quoted beside every fix, and honesty about what a writer can't promise.
The whole website, plus a workshop, plus a monthly retainer.
Only the pages you need. Or one page first, to see if we fit.
Questions? Same five everyone asks.
Before you ask
Questions clinics ask before they hire a website copywriter
How much does clinic website copy cost, and do I need a call?
A fixed quote, in writing, within 48 hours of your email. No sales call unless you want one. Smaller first step: the paid one-page pilot.
I have a designer already. Do I need a new website?
No. I write the words for the site you have and paste them in, or your designer does. I don't design, and I'll say so if design is your real problem.
Are you signing off that my website is AHPRA compliant?
No. I write to the AHPRA advertising guidelines, the TGA advertising code and the NDIS Code of Conduct, and I show you the checks. That is not legal advice, a compliance sign-off or an AHPRA ruling. The practice stays responsible for what it publishes.
Do you do content strategy, or just the writing?
Both, and the strategy comes first. Step two of every job is reading your site, your sitemap and your competitors, then agreeing which pages you need and what each says. If you only want the plan, ask for the content strategy page.
Who have you worked for? Can I see examples?
The client work is confidential, so the clinics stay unnamed. What you can read: 73 published articles, a demonstration All Clear Audit, or the pilot page I write for you.
Website copywriter, website content writer, health writer. Which one are you?
All three, on this page. Copywriter is the trade name for words that get the booking. Content writer is what most clinics type into Google. Health writer is what your accountant calls it. Same person, same 226 checks.
Right. Ready when you are.
Up for freelance
Ready when you are.
Send the URL and one sentence about what's bugging you. Within 48 hours: a fixed quote, a delivery date, and a straight answer if I'm not the right fit.
Real person, real reply, within 48 hours.
Or book a discovery call.
Pick a time that suits you. Same person answers, and a fixed price and a date follow within 48 hours.
PS. This is the last shot from the portfolio shoot that never made it anywhere. So it lives down here now.