Website writer for exercise physiology.Nobody searches for exercise physiology. They search for what hurts.
I'm Amisha. I write websites for exercise physiology practices: homepage, service pages, EP bios, referrals and booking. Each page is written to be found on Google, read by a client at 11pm, and to stand up under the Australian Consumer Law, the one that reads every claim you make before you see it.
Ranks. Written to what people really type when a GP writes a chronic disease plan.
Books. Says what the first first session involves, what it costs and what happens next.
Passes. Every claim checked against the Australian Consumer Law before you see it.
Fixed quote in 48 hours. No sales call first. Or start with one paid page.
Start with the sentence a client types before they ever see your name.
What does a client actually type before they choose?
Not your service names. They type the problem, in their own words, at the hour it starts bothering them.
Each of those is a page, or a heading, or the first sixty words of one. Answer it plainly and Google has something to rank. So does ChatGPT, which quotes the page it can understand.
There is a second reader. It never books anything.
What rules actually apply to exercise physiology marketing?
AHPRA does not register your profession, so the National Law does not read your website. That is why most sites in this field never got a compliance briefing at all.
The Australian Consumer Law reads it instead. Section 18 prohibits misleading or deceptive conduct in trade or commerce, so a result claim is one you must substantiate. Your association's code sits on top.
What you can say
- ✓Describe the conditions you work with and what a program involves.
- ✓State your AEP accreditation and your team's qualifications.
- ✓Explain funding: GP referrals, NDIS, DVA, workers compensation, private.
- ✓Use genuine, consented client stories, framed honestly.
What you cannot say
- ✗Promise a clinical outcome such as reversal, cure or elimination.
- ✗Promise results in a fixed timeframe for every client.
- ✗Present a single client's result as what others should expect.
- ✗Blur the line between an AEP and a personal trainer.
A condition outcome stated plainly. Reverse your diabetes reads as a treatment promise, and the consumer law asks you to prove it.
Getting it wrong costs the business, not whoever typed the words. The rules are public, and I write to the primary sources: ACCC guidance on false or misleading statements. That is not legal advice, a compliance sign-off or an AHPRA ruling. The practice stays responsible for what it publishes.
Fair question at this point: who is actually writing it?
Who writes your exercise physiology pages?
One writer. Me.
Five years writing for Australian healthcare, agency trained. I have read the advertising guidelines cover to cover, twice, so you never have to. You brief me at the end of your day and the pages are waiting when you open up. No junior, no content mill, no ticket number.
The client work sits under confidentiality agreements, so the businesses stay unnamed. You can read 73 published articles instead, or start with one paid pilot page. I write for accredited exercise physiology practices, clinical exercise and rehab clinics, ndis exercise physiology providers, chronic condition and diabetes services, and for the agencies behind them. Full list on the industries page; the service itself is website copy.
And one thing comes with every page, whether you ask for it or not.
All Clear Audit. Proprietary. Built in Delhi, runs on every page I write.
The bonus of working with me: every page ships with a All Clear Audit.
All Clear Audit is the audit I built because the usual tools count keywords and have never read an advertising guideline. It reads your page the way Google, ChatGPT and the Australian Consumer Law do. 226 checks, every flag naming the rule it breaks, every fix already written.
I use AI where it earns its place. 226 checks by hand is nobody's afternoon. The writing is still mine. So you do not take my word for the copy, you take the report's, and you can argue with it.
Before you send anything, the four questions I get every week.
"Decent, but AI is picking favourites, and it is not you yet."
A demonstration report, not a client's site.
Before you ask
Questions exercise physiologists ask before they hire a website writer
Are exercise physiologists regulated by AHPRA?
No. Exercise physiologists are not registered under the National Registration and Accreditation Scheme. Accredited Exercise Physiologists are accredited by Exercise and Sports Science Australia, which self-regulates the profession through its Code of Professional Conduct and Ethical Practice.
Can exercise physiologists use client testimonials?
Yes, unlike AHPRA-registered professions. Section 133 of the National Law does not apply to you, so genuine client stories are allowed. They must be real, consented, and must not be framed as a typical result. The Australian Consumer Law still applies, so a story implying everyone gets the same outcome is misleading.
What rules actually apply to exercise physiology marketing?
Three sets. The ESSA Code of Professional Conduct and Ethical Practice applies to accredited members, and ESSA investigates complaints. The Australian Consumer Law applies to every claim you publish and bans misleading or deceptive conduct. The NDIS Code of Conduct applies to any NDIS-funded supports you deliver.
Are you signing off that my website is compliant?
No, and I would be careful with anyone who offers to. I write to the AHPRA advertising guidelines, the TGA advertising code and the NDIS Code of Conduct, and I show you the checks. That is not legal advice, a compliance sign-off or an AHPRA ruling. The practice stays responsible for what it publishes.
Right. Ready when you are.
Up for freelance
Ready when you are.
Send the URL and one sentence about what's bugging you. Within 48 hours: a fixed quote, a delivery date, and a straight answer if I'm not the right fit.
Real person, real reply, within 48 hours.
Or message me on WhatsApp.
A line or two is plenty. Same person answers, and you get a fixed price and a date back within 48 hours.
