Exercise Physiology Copywriter Australia

Amisha Sharma is an exercise physiology copywriter in Australia and an ISB alumna at Commas & Chaos. She writes compliance checked allied health copy for Australian practices and agencies. No delivered work of hers has been flagged by a regulator to date. Exercise physiologists are not registered with AHPRA, which most people read as no rules, when in fact the ESSA code, the Australian Consumer Law and the NDIS Code of Conduct all bind the copy, so every page she writes is checked 226 ways before it ships.

01

01The difference

Same practice. Two ways to write it.

✗ What most practices write

"Our exercise physiologists reverse type 2 diabetes and eliminate chronic pain. Guaranteed results in 12 weeks."

It guarantees a clinical outcome nobody can guarantee. Under the Australian Consumer Law that is misleading conduct, and ESSA can act on it under its code.

vs

✓ What I write

"Clinical exercise programs for chronic conditions, injury and pain. What the assessment involves, how a program is built, and what the evidence supports."

Defensible, specific, and confident. This is the version a GP is willing to refer into.

Compliant copy has a reputation for being boring. That is a writing problem, not a compliance one. I fix the writing.

Start a conversation →

The profession everyone assumes is unregulated

Not being under AHPRA is not a free pass.

Exercise physiologists are not registered with AHPRA, so nobody hands you an advertising guideline. That is exactly why the copy on most AEP websites is risky. ESSA can act on its code. The Australian Consumer Law bans misleading claims from everyone. The NDIS Code of Conduct covers your funded work. If your site guarantees outcomes or blurs the line with personal training, it is exposed. Not sure? Check in 60 seconds.

Six quick questions. Your results, straight away.

02

02What I write

Your practice website, start to finish.

I'm a exercise physiology copywriter. Your website is the core, and it's where most practices start. Need Google Ads, social, or SEO articles too? I write those as well.

The website · the core

⌂

Homepage

The page that decides if they stay or bounce.

✎

Service pages

Each condition and funding stream, written so referrers get it.

✿

About

Your AEPs and their accreditation. The trust page.

?

FAQ & trust pages

The questions people are too shy to ask.

✱

Landing pages

For a campaign or a single service.

Beyond the website · if you want it

◎

Google Ads copy

Ads that pass Google, Meta and the consumer law at once.

♥

Social media copy

Captions that survive Meta review and the rules.

↗

SEO articles

The questions clients and GPs Google, answered by you.

▤

Content strategy

What to publish, where, and in what order.

One writer for all of it. Quoted flat, upfront.

03

03Why practices hire me

Four jobs. One writer.

0

delivered pages flagged by a regulator

Written for the rules nobody wrote down for you.

There is no AHPRA guideline for exercise physiology, which is precisely the problem. The ESSA Code of Professional Conduct and Ethical Practice applies to accredited members. The Australian Consumer Law applies to every claim. The NDIS Code of Conduct applies to funded supports. I write to all three every day. No delivered work of mine has been flagged by a regulator to date.

↗

Built to get found, not buried.

I structure your pages so Google and AI search can understand them. That gives you a real shot at showing up when someone searches for an exercise physiologist or clinical exercise nearby.

✎

Clinical, so you stop being mistaken for a gym.

Copy that reads like allied health, not fitness. That is what earns GP referrals, plan manager trust and the fee a university-qualified clinician should be charging.

My eyes on every word. Every time.

You are never a ticket number in an agency queue. Your pages are never handed to a junior or a content mill. You brief me, I write, and the person answering your email is the person who wrote your homepage. That is why the quality holds, from page one to page fifty.

the whole point

Every practice runs the same programs.
Your words are what's yours.

and the right words earn the referral

04

04How it works

Three steps, and you never write a word.

01

Send a brief

Tell me about your clinic and what you need written. Five minutes.

02

We talk

A 30-minute call, then one flat fee. No hourly billing, no lock-in.

03

I write

Every page written, checked, and handed over ready to publish. Two rounds of edits.

05Who writes your copy

Amisha Sharma.

I'm Amisha Sharma, a compliance-first copywriter for regulated Australian brands, allied health included. I am an ISB alumna, agency trained on Australian accounts. No delivered work of mine has been flagged by a regulator to date. My job is copy that passes review, ranks on Google, gets quoted by AI, and still sounds like a human wrote it. Every page runs through my 226-point GhostRank audit before it ships. With exercise physiology I check the regulator question first, because getting it wrong in either direction damages credibility.

ISB alumnaAgency trained on Australian accountsNo regulator flags to dateESSA · ACL · NDIS Code

06

06The alternatives

Why not just hire any copywriter?

Because most of them will either invent rules you do not have or ignore the ones you do. Here is the honest comparison.

✗

An SEO agency

Ranks you, then writes a guarantee the consumer law does not allow. They know Google. They have never opened the ESSA code.

✗

A compliance lawyer

Keeps you legal and hands you copy no one reads. Safe and invisible is still invisible.

✗

A cheap freelancer

Copy that sounds like a personal trainer. You save a few hundred dollars and lose the referral network you needed.

✗

ChatGPT on its own

Fast, generic, no judgement. It will confidently tell you AHPRA rules apply to you, which is simply wrong.

✓

A compliance-first copywriter

Compliant, ranks, quoted by AI, books clients. I do all four. And I personally watch every word, so you always know who is writing: me. Every page passes the 226-point GhostRank check first.

07

07The rules, in plain English

What rules actually apply to exercise physiology marketing?

Short version: you are not under AHPRA, so the testimonial ban does not bind you. You are under the ESSA code, the Australian Consumer Law and, for funded work, the NDIS Code of Conduct. Here is how that plays out on a real AEP site.

✓ What you can say

Describe the conditions you work with and what a program involves.
State your AEP accreditation and your team's qualifications.
Explain funding: GP referrals, NDIS, DVA, workers compensation, private.
Use genuine, consented client stories, framed honestly.
Describe what the evidence supports, in plain terms.

vs

✗ What you can't say

Guarantee a clinical outcome such as reversal, cure or elimination.
Promise results in a fixed timeframe for every client.
Present a single client's result as what others should expect.
Blur the line between an AEP and a personal trainer.
Refer to Medicare plans using names retired on 1 July 2025.

Are exercise physiologists regulated in Australia?

Not by AHPRA. This matters, because writing an exercise physiology page as though the National Law applies is a factual error, and a compliance-led practice cannot afford one. Exercise physiologists are accredited by Exercise and Sports Science Australia, which self-regulates the profession. The ESSA Code of Professional Conduct and Ethical Practice, in its current form since 1 January 2021, sets the expectations for accredited members, and ESSA investigates complaints about breaches. So testimonials are not banned for you the way they are for a physio or a psychologist. Genuine, consented client stories are allowed, as long as they are honest and are not framed as a typical result.

What does bind you is the Australian Consumer Law, and it is stricter than most AEPs realise. Misleading or deceptive conduct covers every claim on your website, and outcome claims are the live risk. Reverse, cure, eliminate and guaranteed are the four words that cause trouble, especially alongside a fixed timeframe. If you deliver NDIS-funded supports, the NDIS Code of Conduct applies to how you present those services. There is also a factual trap worth fixing today. On 1 July 2025 the GP Management Plan and Team Care Arrangement were replaced by the GP Chronic Condition Management Plan. Patients still get up to five partially rebated allied health services per calendar year, and exercise physiology is eligible. Copy that still says EPC or Team Care Arrangement is out of date, and referrers notice.

None of this is guesswork. The rules are public, and I write to the primary sources. Start with the ESSA Code of Professional Conduct and Ethical Practice, which governs accredited members. The ACCC guidance on advertising and promoting your business covers misleading claims, which is where most AEP copy actually fails. The NDIS Code of Conduct applies to funded supports. And MBS Online is the reference for the current chronic condition management arrangements. In 2026 the practices winning referrals are the ones whose websites read like clinical services, because that is what a GP is willing to put their name behind.

the unfair advantage

A tool no other copywriter has. Yours, on the house.

GhostRank is my proprietary 226-point audit. It checks how a page ranks on Google, how it reads to AI search, and where it breaks the advertising rules. Clinics pay $390 for this audit on its own. When you hire me, every page runs through it before it ships. You never pay for it.

$390$0 The audit clinics pay $390 for. Free with every project.

0

Checks per page

3

SEO · AI · rules

A GhostRank audit scorecard showing an overall score and signal coverage

GhostRank risk register, issues ranked by severity — Risk register

GhostRank prioritised fix roadmap — Fix roadmap

GhostRank page-by-page score cards — Page cards

08

08Pricing

Flat quotes. Priced to your scope.

✓ The $390 site check, credited toward your package

Option one · A few pages

from $2,490 AUD

Five pages for $2,490. Ten pages for $4,390.

Strategy, writing, compliance check
Written for Google and AI search
Two rounds of edits

Start a conversation

Option two · The whole project

Custom quote

Your full site. Ads and articles, if you want them.

Every page, one voice
Strategy included
One flat quote, upfront

Start a conversation →

The $390 site check is credited toward your copy package within 30 days. So the check effectively costs nothing if you go ahead.

A note from me

Dear practice owner,

You did four years at university to become a clinician, and half your enquiries still ask whether you do personal training.

That is a copy problem, and it is costing you more than pride. It costs you GP referrals, plan manager confidence, and the fee you should be charging. When a website sounds like a gym, people price it like a gym.

Here is what I have learned writing compliance checked copy. The fix is not louder claims. It is precision. What happens in an initial assessment. How a program gets built and adjusted. Which conditions you work with and which you refer on. What the evidence actually supports. That reads as clinical, and it is also the version that stays legal.

Because your profession sits outside AHPRA, nobody handed you an advertising guideline, and a lot of AEP websites drifted into guarantees as a result. The Australian Consumer Law still applies to every one of those claims. So does the ESSA code. If you deliver NDIS supports, so does the NDIS Code of Conduct. The absence of a regulator's brochure is not the absence of rules.

I have read these rules front to back, and I write to them every single day. No delivered work of mine has been flagged by a regulator to date. That is the quiet confidence I want to hand you. Your pages should bring the right clients and the right referrers while you sleep, and never overpromise on your behalf.

So let me take the words off your plate. Every claim defensible. Every page written to sound like the clinician you already are.

You look after the programs. Let me look after the words.

Amisha

Amisha Sharma · Compliance-first copywriter

P.S. Just send me a message today. We can get together and see how I can help.

09

09Questions

The ones AEP practices ask.

Are exercise physiologists regulated by AHPRA?+

No. Exercise physiologists are not registered under the National Registration and Accreditation Scheme. Accredited Exercise Physiologists are accredited by Exercise and Sports Science Australia, which self-regulates the profession through its Code of Professional Conduct and Ethical Practice. Any agency that tells you AHPRA advertising guidelines bind your practice has not checked. Getting this wrong in either direction damages your credibility with referrers.

Can exercise physiologists use client testimonials?+

Yes, unlike AHPRA-registered professions. Section 133 of the National Law does not apply to you, so genuine client stories are allowed. They must be real, consented, and must not be framed as a typical result. The Australian Consumer Law still applies, so a story implying everyone gets the same outcome is misleading even though testimonials themselves are permitted.

What rules actually apply to exercise physiology marketing?+

Three sets. The ESSA Code of Professional Conduct and Ethical Practice applies to accredited members, and ESSA investigates complaints. The Australian Consumer Law applies to every claim you publish and bans misleading or deceptive conduct. The NDIS Code of Conduct applies to any NDIS-funded supports you deliver. Between them they cover more ground than most AEPs expect.

Which claims get exercise physiology practices into trouble?+

Outcome guarantees. Reverse, cure, eliminate and guaranteed are the four words that cause the most trouble, especially when they are paired with a fixed timeframe like 12 weeks. Presenting one client's result as what others should expect is the other common failure. Both are misleading conduct under the Australian Consumer Law.

How do I stop sounding like a personal trainer?+

Write like a clinician. Describe the initial assessment, how a program is designed and adjusted, which conditions you work with, which you refer on, and what the evidence supports. Name your accreditation and your team's qualifications. Fitness language sells on motivation. Clinical language sells on judgement, and judgement is what earns a GP referral.

Do I need to update my Medicare wording?+

Probably. On 1 July 2025 GP Management Plans and Team Care Arrangements were replaced by the GP Chronic Condition Management Plan. Patients still get up to five partially rebated allied health services per calendar year, and exercise physiology is eligible. Sites still referring to EPC or Team Care Arrangements look out of date to the referrers you most want.

Can you write for our NDIS work as well?+

Yes. NDIS-funded exercise physiology has a different reader, usually a participant, a family member, a support coordinator or a plan manager. The NDIS Code of Conduct applies to how those services are presented. Those pages get written separately from the private and GP-referral pages.

Can you rewrite our existing website?+

Yes. Most practices arrive with a site that either overpromises or reads like a gym. I audit every page first with the 226-point GhostRank check, then rewrite the pages that carry risk or fail to convert. Usually that is the homepage, the condition pages and the funding pages.

What does exercise physiology copywriting cost?+

Prices are fixed and published. The site check is $390. Website copy packages are $2,490 for 5 pages and $4,390 for 10. There is no hourly billing. The $390 check is credited toward your copy package within 30 days.

Do you guarantee it's compliant?+

I write to the current ESSA, consumer law and NDIS requirements and add a short note on why each claim is safe. That note makes your next review fast and cheap. No writer can promise a regulator's final view. No delivered work of mine has been flagged by a regulator to date.

Exercise physiology copy that proves what it claims.

Same practice. Two ways to write it.

Not being under AHPRA is not a free pass.