SEO and GEO services for regulated Australian businesses, so you rank on Google and get cited in AI search.
Google is the front door. AI search is the new living room.
Your competitors are being cited by ChatGPT and Perplexity while you pour money into Google rankings alone. You need both. I build SEO and GEO strategies for regulated Australian businesses that rank in traditional search and get cited in AI-powered answers.
with AI by 2027
regulated Australian industries
in my work
Amisha Sharma provides combined SEO and GEO services for regulated Australian industries. These include healthcare, fintech, legal, insurance, and NDIS providers. The work covers traditional search engine optimisation, plus AI search visibility through answer capsules and llms.txt implementation. It also covers structured data markup, compliance-aware content strategy, and ongoing AI visibility spot-checks. You get found in both Google results and AI tools like ChatGPT, Perplexity, and Google AI Overviews. All of it stays inside AHPRA, ASIC, and TGA advertising rules. A free SEO and GEO audit is available for Australian regulated businesses. See the full services overview.
Why is your business invisible
to the next generation of search?
Traditional SEO alone is no longer enough. Here are four reasons regulated businesses are falling behind.
AI search cannot find you
Millions of Australians now ask ChatGPT, Perplexity, and Google AI Overviews for recommendations before they ever click a search result. If your content lacks answer capsules, structured data, and an llms.txt file, AI systems have nothing to cite. You simply do not exist in these responses.
Google-only SEO is already outdated
You spent years building rankings, and they still matter. But 60% of searches are projected to start with AI by 2027. Optimising for Google alone is like investing everything in a shopfront while your customers move to a new suburb. The returns are diminishing every quarter.
Your competitors are already being cited
Search "best NDIS provider in Melbourne" or "AHPRA-compliant telehealth platforms" in ChatGPT. Somebody is being named. If it is not you, it is your competitor. Early movers in GEO are building citation authority that compounds over time. The longer you wait, the harder it becomes to catch up.
Your content gets traffic but does not convert
You have blog posts. You might even rank for a few keywords. But the content was written for search engines, not for humans making decisions. No clear answer in the first paragraph. No structured data for AI to extract. No compliance-safe CTAs guiding readers to the next step. Traffic without conversion is just vanity.
Ready to talk about your project?
What does a dual SEO + GEO
strategy actually look like?
Six pillars that make your business findable in every search channel that matters.
Answer capsules on every page
A direct, extractable answer in the first 100 words of every page and blog post. This is the single highest-impact GEO technique: 44.2% of all AI citations come from the first 30% of a page's text.
GEO Foundationllms.txt implementation
A structured summary file at your site root that AI crawlers read to understand your business. Think of it as a sitemap for large language models. I write the file and provide deployment instructions for your team.
AI CrawlabilityStructured data and schema markup
JSON-LD schema for Service, FAQPage, Article, Organisation, and BreadcrumbList types. This is how both Google and AI systems understand what your pages are about, who wrote them, and when they were updated.
Technical SEOTraditional SEO that still delivers
Keyword research, on-page optimisation, internal linking architecture, and content clusters built around your target terms. Google is still the front door. I make sure you are standing right behind it.
Search RankingsLocal SEO for Australian markets
City-specific landing pages and local schema markup ready for implementation. When someone searches "NDIS provider Sydney" or "financial adviser Brisbane," your name appears first.
Local VisibilityOngoing AI visibility spot-checks
Manual monthly checks of how AI systems reference your brand across ChatGPT, Perplexity, and Google AI Overviews. I identify where you are being cited, where you are absent, and what to prioritise next.
Ongoing OptimisationWhat do you actually get with an SEO and GEO engagement?
Every engagement is scoped to your business and industry. Here is the full menu.
SEO + GEO Audit Report
A scored assessment of your current Google rankings, manual AI visibility spot-checks across ChatGPT and Perplexity, competitor content analysis, and a prioritised 90-day roadmap. You see exactly where you stand and what to fix first.
llms.txt + Structured Data Package
Custom llms.txt file and JSON-LD schema markup written and ready to implement: Service, FAQPage, Article, Organisation, and BreadcrumbList types. Delivered with clear instructions for your dev team.
GEO-Optimised Blog Content
1,500 to 2,500 word articles with answer capsules in the first 100 words, question-based H2/H3 headings, FAQ sections, and internal linking. Every piece built for both Google indexing and AI extraction.
On-Page SEO Optimisation
Meta titles, descriptions, heading hierarchy, image alt text, internal linking, and keyword density across your existing pages. Technical fixes that move rankings without a full site rebuild.
Local Landing Pages
City-specific pages for Sydney, Melbourne, Brisbane, Perth, Adelaide, and regional areas. Unique content per location with local schema markup ready for your dev team to implement.
Monthly Performance Report
Google rankings, organic traffic trends, and manual AI visibility spot-checks across ChatGPT, Perplexity, and Google AI Overviews. Actionable recommendations on what to publish, refresh, or prioritise next.
Ready to talk about your project?
What is the difference between
SEO and GEO?
Optimise for keywords only
Keyword density and placement to rank in Google's blue links.
Optimise for extractable answers
Direct, factual answers in the first 100 words that AI systems can cite verbatim. 44.2% of all LLM citations come from the first 30% of a page.
Build backlinks for authority
Backlinks have a 0.218 correlation with AI visibility. They still matter for Google, but less for AI.
Build brand mentions for citation
Brand web mentions have a 0.664 correlation with AI visibility. YouTube mentions score 0.737. Four or more platform mentions make a brand 2.8x more likely to appear in ChatGPT responses.
Rely on meta tags and sitemaps
Google reads your sitemap.xml, but AI crawlers need additional structured guidance.
Deploy llms.txt and structured data
AI crawlers read llms.txt to understand your site. JSON-LD schema helps them extract facts. Content with structured data gets cited 3.2x more by AI systems.
Why you need both, not one or the other
SEO and GEO are not competing strategies. They are complementary layers of the same visibility system. Google still drives the majority of web traffic today. But AI-powered search is growing at a pace that makes ignoring it genuinely risky.
The good news: most GEO best practices improve your traditional SEO as well. Answer capsules reduce bounce rates. Structured data earns rich snippets. Question-based headings capture featured snippets. You do not have to choose. You build both at once.
The key difference for regulated industries: compliance adds a layer of complexity. Answer capsules must be factual without making prohibited claims. Structured data must accurately represent services without breaching AHPRA, ASIC, or TGA advertising rules. That is where specialist knowledge matters.
I have spent years writing for healthcare, fintech, legal, and NDIS providers under Australian regulatory frameworks. I know which claims trigger reviews and which structures keep you safe. Your compliance team will thank you.
If you rank on Google but AI search has never heard of you...
May 2026
Dear Business Owner,
You have done the hard work. You invested in SEO. You built a website that ranks. You publish blog content. Your Google traffic is steady, maybe even growing.
And yet something has shifted.
Your prospects are arriving with answers they did not find on your website. They are quoting recommendations from ChatGPT. They are referencing comparisons from Perplexity. They are asking about competitors they found through Google AI Overviews. And your name was not in any of those responses.
"We rank well on Google," you tell your board. But you are watching the ground move beneath you. The searchers who used to click ten blue links are now reading a single AI-generated summary and acting on it. If you are not in that summary, you do not exist.
Here is the part that should concern you: this is not a future problem. It is a today problem. Gartner predicts that 60% of searches will start with an AI interface by 2027. That is barely 18 months away. The businesses building AI visibility infrastructure now will dominate both search ecosystems. The ones who wait will spend years trying to catch up.
For regulated industries, the challenge is sharper. You cannot just stuff answer capsules with bold claims. Every word needs to be compliant with AHPRA, ASIC, TGA, or whatever framework governs your sector. Generic SEO agencies do not understand these constraints. They write content that either gets flagged or gets watered down to the point of uselessness.
That is exactly the gap I fill. I build dual SEO and GEO strategies specifically for Australian regulated businesses. Traditional search optimisation that protects your Google rankings. Plus the full AI visibility stack: answer capsules, llms.txt files, structured data, brand mention strategy, and ongoing citation monitoring. All compliant. All built by someone who understands the regulatory lines you cannot cross.
I offer a free SEO + GEO audit for regulated businesses. I will show you where you currently rank in Google, whether AI systems cite you, what your competitors are doing differently, and exactly what to fix first. It takes 30 minutes. There is no pitch at the end. Just a clear picture of where you stand in both search ecosystems.
Because the search landscape is splitting into two. And businesses that only optimise for one half are already falling behind.
Four steps to dual search visibility.
Trusted by regulated industry leaders.
"We were spending $8,000 a month on SEO and ranking well, but our CEO kept asking why competitors were showing up in ChatGPT and we weren't. Amisha audited our entire digital presence and built a GEO strategy alongside our existing SEO. Within 90 days, we were being cited in AI search results for three of our five priority service areas. She understands regulated industries in a way our previous agency never did."
Questions about SEO and GEO optimisation.
SEO (Search Engine Optimisation) gets your website ranked in Google's search results. GEO (Generative Engine Optimisation) gets your business cited in AI-powered search responses from ChatGPT, Perplexity, Google AI Overviews, and Claude. GEO requires different infrastructure: llms.txt files that AI crawlers read, answer capsules in the first 100 words of every page, structured data markup, and a brand mention strategy across platforms like YouTube and LinkedIn. The two work together, and most GEO techniques also improve your traditional SEO performance.
AI visibility often improves faster than traditional SEO. Once your llms.txt file is deployed and answer capsules are live, structured content can begin appearing in AI citations within 30 to 60 days. Traditional SEO improvements typically take 3 to 6 months for meaningful ranking movement. I set realistic timelines during the audit and report on progress monthly across both ecosystems.
Yes. In fact, regulated industries often benefit more from GEO because competitors are slower to adopt it. The key is writing answer capsules and structured data that are factual and compliant, not promotional. I have worked extensively with AHPRA, ASIC, and TGA advertising frameworks and know which claims trigger reviews. Every piece of content is compliance-reviewed before publication. Your legal team will spend less time redlining my drafts than anyone else's.
No. GEO is a layer on top of your existing website. I write your llms.txt file and structured data markup, and your dev team adds them to your site. Answer capsules are written into the opening paragraphs of existing content. Your current design, CMS, and hosting remain unchanged. Most of the work is content and copywriting, not development.
A scored report covering your current Google rankings for target keywords, manual AI visibility spot-checks across ChatGPT, Perplexity, and Google AI Overviews, competitor content analysis, structured data and llms.txt status, compliance gap identification, and a prioritised 90-day action roadmap. No upsell. No obligation.
I manually run queries across ChatGPT, Perplexity, and Google AI Overviews for your target keywords and service areas each month. Each query is logged with whether your brand was cited, mentioned, or absent. There is no automated tool for this yet, so I do it by hand. Combined with Google Search Console data and traffic analytics, you get a practical picture of how you are performing across both traditional and AI search.
Your next customer is asking AI.
What is it telling them?
Where you rank on Google. Whether AI search can find you. Where compliance gaps are hiding. One audit covers it all.