Occupational Therapy Copywriter (AHPRA-Safe)

Amisha Sharma is a compliance-first copywriter at Commas & Chaos and an ISB alumna. Since 2019 she has delivered 200+ regulated Australian projects for occupational therapy practices with zero compliance breaches. Every page she writes is checked 226 ways before it ships.

01

01The difference

Same service. Two ways to write it.

✕ What most practices write

"The best OTs for your child. Parents rave about the results, and we get NDIS funding approved."

It calls you the best, uses parent testimonials, promises results, and implies you control NDIS funding. That mixes AHPRA and NDIS breaches in one line.

vs

✓ What I write

"How our occupational therapy works, explained plainly. What an assessment involves, who it helps, and how NDIS funding can be used."

Compliant, specific, and calm. This is the version a worried parent books.

Compliant copy has a reputation for being boring. That is a writing problem, not a compliance one. I fix the writing.

Start a conversation →

AHPRA + NDIS

Two rulebooks, not one. Most OT websites miss both.

Occupational therapy sits under AHPRA and the National Law, and most OT work also sits under the NDIS Code of Conduct. Testimonials are banned, outcomes cannot be promised, and you cannot imply the NDIA backs you. Not sure where your site stands? Check in 60 seconds, whether your site is live or still being written.

Six quick questions. Your results, straight away.

02

02What I write

Your OT practice website, start to finish.

I'm an occupational therapy copywriter. Your website is the core, and it's where most practices start. Need Google Ads, social, or SEO articles too? I write those as well.

The website · the core

⌂

Homepage

The page that decides if they stay or bounce.

✎

Service & assessment pages

One per service, the way AHPRA allows.

✿

About

Your team and training. The trust page.

?

FAQ & trust pages

The questions people are too shy to ask.

✱

Landing pages

For a campaign or a single service.

Beyond the website · if you want it

◎

Google Ads copy

Ads that pass Google, AHPRA and the NDIS Code.

♥

Social media copy

Captions that survive Meta review and stay honest.

↗

SEO articles

The questions families Google, answered by you.

▤

Content strategy

What to publish, where, and in what order.

One writer for all of it. Quoted flat, upfront.

03

03Why practices hire me

Four jobs. One writer.

100%

compliance record

Written for two rulebooks, not around them.

OT copy has to clear both AHPRA and the NDIS Code. Testimonials are banned and funding cannot be guaranteed. I write to both every day, across 200+ regulated projects, with zero breaches. Your standing is safe with me.

↗

Built to get found, not buried.

I structure your pages so Google and AI search can understand them. That gives you a real shot at showing up when someone looks for an occupational therapist nearby.

✎

Premium, so you attract the right clients.

Copy that reads like an expert practice, not a discount deal. It brings in the families who stay the course, not the ones who drift off.

My eyes on every word. Every time.

You are never a ticket number in an agency queue. Your pages are never handed to a junior or a content mill. You brief me, I write, and the person answering your email is the person who wrote your homepage. That is why the quality holds, from page one to page fifty.

the whole point

Every practice offers OT.
Your words are what's yours.

and the right words book the right clients

04

04How it works

Three steps, and you never write a word.

01

Send a brief

Tell me about your work and what you need written. Five minutes.

02

We talk

A 30-minute call, then one flat fee. No hourly billing, no lock-in.

03

I write

Every page written, checked, and handed over ready to publish. Two rounds of edits.

05Who writes your copy

Amisha Sharma.

I'm Amisha Sharma, a compliance-first copywriter for regulated Australian brands, occupational therapy practices included. I am an ISB alumna and a former agency content lead. Since 2019 I have delivered 200+ regulated projects with zero breaches. My job is copy that passes compliance review, ranks on Google, gets quoted by AI, and still sounds like a human wrote it. Every page runs through my 226-point GhostRank audit before it ships. I write like my own name is on the line.

ISB alumnaEx-agency Content Lead200+ regulated projectsZero breachesAHPRA · NDIS Code

06

06The alternatives

Why not just hire any copywriter?

Because most of them will get your practice flagged. Here is the honest comparison.

✕

An SEO agency

Ranks you, then gets you flagged. They know Google. They have never read the AHPRA rules or the NDIS Code.

✕

A compliance lawyer

Keeps you safe and hands you copy no one reads. Safe and invisible is still invisible.

✕

A cheap freelancer

Copy that gets pulled. You save a few hundred dollars and risk a complaint.

✕

ChatGPT on its own

Fast, generic, no judgement. It cannot tell a safe sentence from a breach.

✓

A compliance-first copywriter

Compliant, ranks, cited by AI, books clients. I do all four. And I personally watch every word, so you always know who is writing: me. Every page passes the 226-point GhostRank check first.

07

07The rules, in plain English

What do the AHPRA rules and the NDIS Code mean for your OT website?

Short version: you can describe your service in full, but you cannot use testimonials, promise outcomes, or imply the NDIA backs you. Here is how that plays out on a real OT site.

✓ What you can say

Describe your assessments and how a session works.
Explain who OT helps, from children to older adults.
Share your team's qualifications and registration.
Explain plainly how NDIS funding can be used for OT.

vs

✗ What you can't say

Publish client or parent testimonials as advertising.
Promise an outcome, like a child reaching a milestone.
Imply the NDIA or NDIS Commission endorses you.
Guarantee that funding will be approved.

None of this is guesswork. The rules are public, and I write to the primary sources. Occupational therapy is registered under AHPRA, so the AHPRA advertising hub and the testimonial ban under section 133 of the National Law both apply. Because most OT work is NDIS-funded, the NDIS Code of Conduct applies too, with its duty to be honest and not imply the NDIA backs you. I read both every time they touch a page. In 2026 that reading is not optional. It is the difference between a website that grows your practice and one that quietly waits for a complaint.

the unfair advantage

A tool no other copywriter has. Yours, on the house.

GhostRank is my proprietary 226-point audit. It checks how a page ranks on Google, how it reads to AI search, and where it breaks the advertising rules. Clinics pay $500 for this audit on its own. When you hire me, every page runs through it before it ships. You never pay for it.

$500$0 The audit clinics pay $500 for. Free with every project.

0

Checks per page

3

SEO · AI · rules

A GhostRank audit scorecard showing an overall score and signal coverage

GhostRank risk register, issues ranked by severity — Risk register

GhostRank prioritised fix roadmap — Fix roadmap

GhostRank page-by-page score cards — Page cards

08

08Pricing

Flat quotes. Priced to your scope.

✓ The $500 audit, included free

Option one · A few pages

from $600 AUD

A landing page, or a small site.

Strategy, writing, compliance check
Written for Google and AI search
Two rounds of edits

Start a conversation

Option two · The whole project

Custom quote

Your full site. Ads and articles, if you want them.

Every page, one voice
Strategy included
One flat quote, upfront

Start a conversation →

The audit alone sells for $500. Every project includes it free. Do the maths on a $600 page.

A note from me

Dear practice owner,

You work with families at their most stretched. A parent worried about their child. An adult relearning daily tasks after an injury. You did not train to spend your evenings worrying about two sets of advertising rules.

I understand the worry. Your clients want to share their wins, and you cannot use them. NDIS families are anxious about funding, and you cannot promise an outcome. Meanwhile a louder provider calls itself the best and hints it can get funding approved.

Most of them will not get away with it for long. OT sits under AHPRA and the National Law, and most OT work sits under the NDIS Code too. Testimonials in advertising are banned. Outcomes cannot be promised. You cannot imply the NDIA endorses you. One parent story, one funding promise, and you have a breach on your own website.

Here is what I have learned across 200-plus regulated projects. The practices that win the worried parent are honest, clear and warm. They explain the assessment. They are upfront about how funding works. That is what an anxious family wants, and it is what the rules push you toward.

So let me take the words off your plate. Every page compliant with both rulebooks. Every claim checked. Every line written to sound like the practice you already are.

You look after the families. Let me look after the words.

Amisha

Amisha Sharma · Compliance-first copywriter

P.S. When you are ready, send me a message. I read and reply to every message myself. That is where we start.

09

09Questions

The ones OT practices ask.

What can't occupational therapy practices say?+

OT sits under AHPRA and the National Law, and most OT work also sits under the NDIS Code of Conduct. You can't use client or parent testimonials as advertising, promise an outcome like a child reaching a milestone, or imply the NDIA endorses you. You also can't guarantee that NDIS funding will be approved. You can describe your assessments, explain who OT helps, and explain plainly how funding can be used.

Can I share the wins my clients have?+

Not as testimonials. A parent's story of their child's progress is exactly what the National Law bans in advertising, and NDIS marketing must stay honest too. It is a hard rule, because those wins are real and moving. I build trust another way: clear description of your assessments, your qualifications, and how you work, all of which the rules allow.

Can I say I help clients get NDIS funding approved?+

No. You cannot imply you control a funding decision or that the NDIA backs you. You can explain how OT assessments work, and how funding can be used once it is in a plan. I write it so participants understand the process without you promising an outcome you cannot control.

Will compliant copy still rank on Google?+

Yes. Compliant copy is more specific, and specific is what Google and AI search reward. A clear description of your service and who it helps gets cited, while vague claims get filtered. Across 200+ regulated projects, compliant pages have ranked and been quoted by AI tools. You never trade safety for visibility.

Do you guarantee it's compliant?+

I write to the current AHPRA rules and the NDIS Code, and add a short note on why each claim is safe. That note makes your next review fast and cheap. No writer can promise a regulator's final view. Across 200+ regulated projects since 2019, not one page has been flagged.

How long does it take, and what does it cost?+

About a week for a single page, two to three weeks for a small site. Projects start at $600 AUD and scale with scope, quoted as a flat fee upfront. The 226-point GhostRank audit is included free, and it sells on its own for $500. Two rounds of edits are included.

Do I have to write anything?+

No. You answer a few questions on one 30-minute call, and I write the rest. You never face a blank page. I turn your clinical knowledge into words that book the right clients, so your only job is to talk about the work you already do.

Website copy for occupational therapy practices, written to book.

Same service. Two ways to write it.

Two rulebooks, not one. Most OT websites miss both.