Dietitian & Nutritionist Copywriter

Amisha Sharma is a compliance-first copywriter at Commas & Chaos and an ISB alumna. Since 2019 she has delivered 200+ regulated Australian projects for dietitians and nutrition practices with zero compliance breaches. Every page she writes is checked 226 ways before it ships.

01

01The difference

Same advice. Two ways to write it.

✕ What most practices write

"Our nutritionist cures IBS and melts fat fast. Detox your gut and lose 10kg, guaranteed."

It claims to cure a condition, promises rapid weight loss, and guarantees a result. Those are misleading claims under the Consumer Law, and some stray into TGA territory. Several risks in one line.

vs

✓ What I write

"How we work with your nutrition, explained plainly. What an assessment involves, who it suits, and what realistic change looks like."

Honest, specific, and calm. This is the version a cautious client books.

Compliant copy has a reputation for being boring. That is a writing problem, not a compliance one. I fix the writing.

Start a conversation →

ACL + TGA

Anyone can call themselves a nutritionist. Not anyone can make these claims.

Dietitians and nutritionists are not under AHPRA. But the Australian Consumer Law bans misleading health and weight claims, and the TGA polices therapeutic claims and supplement advertising. Cure, detox and weight-loss guarantees are exactly what regulators act on. Not sure where your site stands? Check in 60 seconds, whether your site is live or still being written.

Six quick questions. Your results, straight away.

02

02What I write

Your nutrition website, start to finish.

I'm a dietitian and nutritionist copywriter. Your website is the core, and it's where most practices start. Need Google Ads, social, or SEO articles too? I write those as well.

The website · the core

⌂

Homepage

The page that decides if they stay or bounce.

✎

Service & program pages

One per service, written to stay honest.

✿

About

Your team and training. The trust page.

?

FAQ & trust pages

The questions people are too shy to ask.

✱

Landing pages

For a campaign or a single service.

Beyond the website · if you want it

◎

Google Ads copy

Ads that pass Google and the health-claim rules at once.

♥

Social media copy

Captions that survive Meta review and stay honest.

↗

SEO articles

The questions clients Google, answered by you.

▤

Content strategy

What to publish, where, and in what order.

One writer for all of it. Quoted flat, upfront.

03

03Why practices hire me

Four jobs. One writer.

100%

compliance record

Written for the rules that do apply.

Nutrition is not under AHPRA, but the Australian Consumer Law and the TGA still bind your claims. I write to both every day, across 200+ regulated projects, with zero breaches. Your reputation is safe with me.

↗

Built to get found, not buried.

I structure your pages so Google and AI search can understand them. That gives you a real shot at showing up when someone looks for a dietitian nearby.

✎

Premium, so you attract the right clients.

Copy that reads like an expert practice, not a quick-fix brand. It brings in the clients who commit to real change, not the quick-fix crowd.

My eyes on every word. Every time.

You are never a ticket number in an agency queue. Your pages are never handed to a junior or a content mill. You brief me, I write, and the person answering your email is the person who wrote your homepage. That is why the quality holds, from page one to page fifty.

the whole point

Every practice offers nutrition advice.
Your words are what's yours.

and the right words book the right clients

04

04How it works

Three steps, and you never write a word.

01

Send a brief

Tell me about your work and what you need written. Five minutes.

02

We talk

A 30-minute call, then one flat fee. No hourly billing, no lock-in.

03

I write

Every page written, checked, and handed over ready to publish. Two rounds of edits.

05Who writes your copy

Amisha Sharma.

I'm Amisha Sharma, a compliance-first copywriter for regulated Australian brands, dietitians and nutrition practices included. I am an ISB alumna and a former agency content lead. Since 2019 I have delivered 200+ regulated projects with zero breaches. Nutrition is not under AHPRA, so I write to the rules that do apply: the Australian Consumer Law and the TGA health-claim rules. My job is copy that stays honest, ranks on Google, gets quoted by AI, and still sounds like a human wrote it. Every page runs through my 226-point GhostRank audit before it ships.

ISB alumnaEx-agency Content Lead200+ regulated projectsZero breachesACL · TGA · APD

06

06The alternatives

Why not just hire any copywriter?

Because most of them will get your practice flagged. Here is the honest comparison.

✕

An SEO agency

Ranks you, then gets you flagged. They know Google. They have never read the Consumer Law or the TGA health-claim rules.

✕

A compliance lawyer

Keeps you safe and hands you copy no one reads. Safe and invisible is still invisible.

✕

A cheap freelancer

Copy that gets pulled. You save a few hundred dollars and risk a complaint.

✕

ChatGPT on its own

Fast, generic, no judgement. It cannot tell a safe sentence from a breach.

✓

A compliance-first copywriter

Honest, ranks, cited by AI, books clients. I do all four. And I personally watch every word, so you always know who is writing: me. Every page passes the 226-point GhostRank check first.

07

07The rules, in plain English

What rules actually apply to a dietitian or nutritionist website?

Short version: you are not under AHPRA, but the Australian Consumer Law bans misleading claims and the TGA polices therapeutic and supplement claims. Here is how that plays out on a real practice site.

✓ What you can say

Describe your assessments and how you work with clients.
Explain who your service suits, and set realistic expectations.
Share your qualifications and APD or professional membership.
Explain your programs and fees in plain, honest terms.

vs

✗ What you can't say

Claim to cure or treat a condition, like IBS or diabetes.
Promise rapid or guaranteed weight loss.
Use 'detox' or therapeutic claims the TGA restricts.
Advertise supplements with claims you cannot substantiate.

None of this is guesswork. Nutritionist is not a protected title in Australia, so anyone can use it, which is exactly why the claims matter. The Australian Consumer Law, enforced by the ACCC, bans false or misleading health and weight claims. The TGA advertising rules regulate therapeutic claims and the advertising of supplements, which is where words like detox get you into trouble. Dietitians who hold the Accredited Practising Dietitian credential also work to its code of conduct. I read all of them every time they touch a page. In 2026 that reading is not optional. It is the difference between a website that grows your practice and one that quietly waits for a complaint.

the unfair advantage

A tool no other copywriter has. Yours, on the house.

GhostRank is my proprietary 226-point audit. It checks how a page ranks on Google, how it reads to AI search, and where it breaks the advertising rules. Clinics pay $500 for this audit on its own. When you hire me, every page runs through it before it ships. You never pay for it.

$500$0 The audit clinics pay $500 for. Free with every project.

0

Checks per page

3

SEO · AI · rules

A GhostRank audit scorecard showing an overall score and signal coverage

GhostRank risk register, issues ranked by severity — Risk register

GhostRank prioritised fix roadmap — Fix roadmap

GhostRank page-by-page score cards — Page cards

08

08Pricing

Flat quotes. Priced to your scope.

✓ The $500 audit, included free

Option one · A few pages

from $600 AUD

A landing page, or a small site.

Strategy, writing, compliance check
Written for Google and AI search
Two rounds of edits

Start a conversation

Option two · The whole project

Custom quote

Your full site. Ads and articles, if you want them.

Every page, one voice
Strategy included
One flat quote, upfront

Start a conversation →

The audit alone sells for $500. Every project includes it free. Do the maths on a $600 page.

A note from me

Dear practice owner,

You trained for years to give people advice that actually holds up. You weigh the evidence. You set honest expectations. You do not promise miracles.

Then you look at your feed. An unqualified nutritionist promises to melt fat and detox a gut in a week. The claims are everywhere, they are louder than yours, and they seem to work. Playing it straight can feel like losing.

Most of them are one complaint away from a problem. Nutrition is not under AHPRA, but the Australian Consumer Law applies to every business, and the ACCC acts on misleading health and weight claims. The TGA polices therapeutic and supplement claims. Cure, detox and guaranteed weight loss are exactly the words that draw attention.

Here is what I have learned across 200-plus regulated projects. The practices that last build trust. They describe the service. They set realistic expectations. That reassures a cautious client far more than a miracle claim, and it keeps you on the right side of the law.

So let me take the words off your plate. Every page honest. Every claim checked against the Consumer Law and the TGA rules. Every line written to sound like the expert you already are.

You look after the nutrition. Let me look after the words.

Amisha

Amisha Sharma · Compliance-first copywriter

P.S. When you are ready, send me a message. I read and reply to every message myself. That is where we start.

09

09Questions

The ones dietitians and nutritionists ask.

Are dietitians and nutritionists under AHPRA?+

No. Dietitians self-regulate through Dietitians Australia and the Accredited Practising Dietitian credential. Nutritionist is not a protected title at all, so anyone can use it. That does not mean anything goes. The Australian Consumer Law bans misleading health and weight claims, and the TGA polices therapeutic claims and the advertising of supplements.

Can I say my program helps weight loss?+

You can describe your service and set realistic expectations. You cannot guarantee weight loss, promise a number on the scale, or make a therapeutic claim the TGA restricts. Weight loss is a sensitive claim area, and the ACCC and TGA both watch it. I write it so it is honest and still converts the right clients.

Can I use testimonials or before-and-after photos?+

Testimonials are not banned for you the way they are for AHPRA professions, so a genuine review is allowed. The catch is the Consumer Law. A testimonial or a before-and-after photo must not mislead or set an expectation most clients will not match. Weight-loss before-and-afters are especially risky. I keep them honest and defensible.

What about a nutritionist with no formal qualification?+

The title is unregulated, so it is legal to use. But the claims are not exempt from the law. Anyone making health or weight claims has to meet the Australian Consumer Law, and therapeutic or supplement claims fall under the TGA. Qualified or not, the copy has to stand up. I write it so it does.

Will compliant copy still rank on Google?+

Yes. Honest, specific copy is exactly what Google and AI search reward. A clear description of your service and realistic expectations gets cited, while hyped claims get filtered. Across 200+ regulated projects, compliant pages have ranked and been quoted by AI tools. You never trade honesty for visibility.

How long does it take, and what does it cost?+

About a week for a single page, two to three weeks for a small site. Projects start at $600 AUD and scale with scope, quoted as a flat fee upfront. The 226-point GhostRank audit is included free, and it sells on its own for $500. Two rounds of edits are included.

Do I have to write anything?+

No. You answer a few questions on one 30-minute call, and I write the rest. You never face a blank page. I turn your expertise into words that book the right clients, so your only job is to talk about the work you already do.

Website copy for dietitians, written to book.

Same advice. Two ways to write it.

Anyone can call themselves a nutritionist. Not anyone can make these claims.