Weekly writer for growing clinics.Two blog posts and a page. Once a year. Every week.
I'm Amisha. This is the weekly retainer for Australian clinics: two blog posts and one new page, each written to a real patient question and checked against the AHPRA and TGA rules, every week. Plus, every month: the topic map kept current, your older pages tidied, the links between pages, and a rankings report. Five years writing for Australian healthcare. Quoted on your scope, in writing, within 48 hours.
Every week. Two blog posts and a page, published. Not promised.
Every piece checked. AHPRA and TGA rules, 226 checks, before you see it.
Every month. A rankings report in plain English: what moved, what's next.
Quoted on your scope, within 48 hours. Or start with one paid pilot page.
Didn't you fix the website once already? Here's why it went quiet.
Why does a website that was fixed once go quiet?
Google rewards the clinic that keeps answering. A fix in March is a photo. Rankings are a film. The site that adds a real answer every week pulls ahead, one page at a time.
Patients ask new questions every week. “Does a GP referral change the fee?” “Physio or chiro for sciatica?” The clinic with a page for it gets the booking. Somebody has to write that page, every week.
Nobody at the clinic has Friday afternoon free. The practice manager runs the clinic. The receptionist isn't a writer. The website waits, again.
Weekly publishing multiplies the risk. Twelve pieces a month is twelve chances to call a patient's story a “case study”. A patient story in a post is a testimonial, whoever typed it. So every piece is checked, every week.
You want AI to name you. ChatGPT quotes the page that answers plainly. Twelve new plain answers a month is twelve more chances to be the clinic it names.
A writer who publishes every week and already knows the rules is quoted on your scope, in writing, within 48 hours.
And while the site sits still, here's what it's costing.
What does a quiet website cost a clinic, week by week?
This week.
Tuesday, 9pm: “does a GP referral change what physio costs?” Nobody at your clinic wrote that page. The one down the road did, in June. She booked there.
This quarter.
Twelve weeks. Thirty-six new answers on the other clinic's site. None on yours. Google has started to learn which clinic answers, and it isn't guessing any more.
This year.
Your site was fixed in March and hasn't changed since. The line on the graph drifts down a little every month. The clinic down the road is now the one ChatGPT names, because it kept talking after you stopped.
You can write two posts and a page yourself. Every week. Between patients. Sure.
Or hand the week to someone whose whole job is that week. Hi.
Who's writing every week?
One writer. Me. No account manager, no junior, no hand-off. The person who maps your topics writes every post, publishes it, and answers your WhatsApp.
Five years of Australian healthcare writing. MA in English. 73 published articles you can read tonight. Most of the client work is under confidentiality agreements, so no logo wall, and no invented one either.
I'm in Delhi. You're in Australia. It works like this. You brief me at the end of your day. I write while you sleep, in Australian English, to Australian rules. The week's drafts are waiting when you open the clinic, and the rent here stays off your invoice.
And I don't turn up alone. There's a bonus.
All Clear Audit. Proprietary. Built in Delhi, runs on every page I write.
The bonus of working with me: every post and every page ships with a All Clear Audit.
All Clear Audit is the audit I built because the usual tools count keywords and have never read the AHPRA guidelines. It reads your page the way Google, ChatGPT and AHPRA do. 226 checks. Twelve pieces a month is twelve chances to trip a rule, so every one of them goes through it before you see a word. Every flag names the rule. Every fix is already written.
I use AI where it earns its place. 226 checks on every page is a job no human does by hand. The writing is still mine.
You don't take my word for the copy. You take the report's. Twelve times a month, and you can argue with any of them.
So what does a week actually look like?
"Decent, but AI is picking favourites, and it is not you yet."
A demonstration report, not a client's site.
How does the retainer run, week to week?
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Map, in month one
I read your site, your sitemap, Google's own data on what you already rank for, and the two clinics above you. Then I map the topics: which patient questions to answer, which suburb and service pages to build, in what order. Month one also tidies the pages you already have, so the new ones have something to link to. You approve the map before anything is written.
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Write, every week
Two blog posts and one page, drafted early in the week while you sleep. Each aimed at a real search, each with a plain answer in its first 60 words, in your voice. You read the drafts in your morning and flag anything clinical I've got wrong. That's your whole job in this.
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Check and publish, every week
All Clear Audit on all three pieces: 226 checks before they go anywhere near your site. Then live by the end of the week, linked from the pages you already have, and linked back.
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Report, every month
On the first of the month: what moved, what didn't, what's next, in plain English. The topic map updated for the month ahead. Then the next month starts.
Which clinics? Probably yours.
Who do I publish for?
Physio, osteo and chiro. Dentists. Psychologists and allied health. Cosmetic and skin clinics. NDIS providers. Aged care. Specialists and GPs. Agencies with any of the above on their books. If AHPRA, the TGA or the NDIS Commission has a view on your advertising, I already know what it is.
The full list is on the industries page.
And how is this different from the retainer that went quiet after month two?
How am I different from other healthcare SEO agencies?
A one-off tidy-up, then silence.
Two blog posts and a page, every week, for as long as you want to keep growing.
A junior writes it, an account manager sends it.
One writer. Me. I write it, check it, publish it, report it.
Patient “case studies” to build trust.
No patient stories. The rule quoted beside every fix instead.
A twelve-month lock-in.
Terms in the quote, in writing, before anything starts. And an honest word up front about how long rankings take.
A dashboard you never open.
A monthly report in plain English: what moved, what's next.
Still not sure this is the one you need? Three lines.
Which one do I need?
You have the pages. They read fine. Google and ChatGPT can't find them. I make them findable without rewriting your site.
You don't know what to publish. I map every page and post your brand needs, in order, with what each says. You run it, or I do.
Retainer this page
You know what you need and want it done every week. Two posts and a page, every week, checked, with the map kept current.
Questions? Same six everyone asks.
Before you ask
Questions clinics ask before they start a weekly retainer
Do I have to commit?
The retainer is quoted on your scope, in writing, before anything starts, and the terms are in the quote. I'll tell you up front that search results don't show inside three months, so a very short run sells you a failure, and I'd rather not. You're never waiting blind: the work is live from week one and the report lands every month. It runs for six months minimum, because the weekly rhythm needs that long to show in the rankings.
Is this the same as the SEO fix?
No. The SEO fix is one project on the pages you already have: the title Google shows, the first 60 words, headings, links, the code behind the page. This is new pages and posts, every week, for as long as you want to keep growing. Month one does tidy your existing pages so the new ones have something to link to, but it doesn't replace the fix or a website copy rewrite.
How much of my time does it take each week?
You read the drafts and flag anything clinical I've got wrong. That's it. I do the research, the writing, the checks, the publishing and the reporting.
Is the content AHPRA compliant?
Every piece is checked against the rules before it ships, with its All Clear Audit attached. I write to the AHPRA advertising guidelines, the TGA advertising code and the NDIS Code of Conduct, and I show you the checks. That is not legal advice, a compliance sign-off or an AHPRA ruling. The practice stays responsible for what it publishes.
What does it cost?
It's quoted on your scope: how many locations you run and how much of your current site needs tidying in month one. You get the number in writing within 48 hours, before anything starts, and it does not move mid-term.
My group has several locations. Is there a bigger version?
Yes, on request. Send the locations and I'll quote it. The weekly rhythm is the same, the volume isn't.
Right. Ready when you are.
Up for freelance
Ready when you are.
Two blog posts and a page, every week, starting the month you say yes. Book a free 30-minute call and tell me how many locations you run. Rather type? The form takes two minutes. Within 48 hours: a quote in writing, a start date, and a straight answer if a one-off fix would serve you better.
Real person, real reply, within 48 hours.
Or book a discovery call.
Pick a time that suits you. Same person answers, and a fixed price and a date follow within 48 hours.
PS. This is the last shot from the portfolio shoot that never made it anywhere. So it lives down here now.