Healthcare marketing blog for Australian clinics.The rules, the rankings, and what patients type at 11pm.
I'm Amisha Sharma, healthcare writer for Australian clinics. This is where I put what I learn. Most of it is on the AHPRA advertising guidelines and the TGA advertising code, one profession at a time. The rest covers what patients search before they book, how a clinic gets quoted by ChatGPT, and what hiring a healthcare writer involves. Pick a topic, or start with this week's three.
73 articles, newest first. The compliance articles cite the rule they come from.
- The rules 36
- What patients search 15
- AI search 11
- Your kind of clinic 17
- Hiring a writer 17
- All Clear Audit 6
This week's three first.
- All Clear Audit
- Founding audits $1,500
- Written to compliance rules
- Healthcare clinics only
- Written for AI search
- Fixed quotes in AUD
- Replies within 48 hours
- Australian English, Australian hours
Newest
What did I find this week?
What NDIS Participants Search: 20 Provider Pages Checked
What NDIS participants search: providers near me, will my plan pay, and what it costs. I checked 20 provider pages, and most of them left out the price.
Read →Ahpra Code of Conduct: A Quick Check for Your Website
The Ahpra Code of conduct has a short advertising clause that covers your clinic website. See what it asks, with example lines and a quick check you can run.
Read →TGA Medical Device Advertising: What You Can Claim
TGA medical device advertising in plain words: the 4 items every device ad must carry, the claims the code rules out, and what to write instead of TGA approved.
Read →Or go straight to your own topic.
What are the AHPRA and TGA advertising rules for my profession?
More in this topic →Fewer ↑
What do patients search before they book?
More in this topic →Fewer ↑
How does a clinic get quoted by ChatGPT and Google's AI answers?
More in this topic →Fewer ↑
What does marketing look like in my kind of clinic?
More in this topic →Fewer ↑
What does hiring a healthcare writer involve, and what does it cost?
More in this topic →Fewer ↑
What does All Clear Audit check, and why does it matter?
More in this topic →Fewer ↑
That's the lot. One more line before you go.
I write to the AHPRA advertising guidelines, the TGA advertising code and the NDIS Code of Conduct, and show you the checks. That is not legal advice, a compliance sign-off or an AHPRA ruling. The practice stays responsible for what it publishes.
Right. Ready when you are.
Reading by profession? The older regulated industries hub groups the AHPRA posts by practice type.
Up for freelance
Ready when you are.
Clinic or agency. New site or a rewrite. One page or forty. Grab a free 30-minute call and we'll talk it through. Rather type? The form takes two minutes. A fixed quote comes back within 48 hours. If I'm not the right fit, I'll say so and point you to someone who is.
Real person, real reply, within 48 hours.
Or book a discovery call.
Pick a time that suits you. You talk to me, not a sales team. A fixed price and date follow within 48 hours.
PS. The last photo from my portfolio shoot. It never made it anywhere else, so it lives here.