Healthcare marketing blog for Australian clinics.The rules, the rankings, and what patients type at 11pm.
I'm Amisha Sharma, healthcare writer for Australian clinics. This is where I put what I learn. Most of it is on the AHPRA advertising guidelines and the TGA advertising code, one profession at a time. The rest covers what patients search before they book, how a clinic gets quoted by ChatGPT, and what hiring a healthcare writer involves. Pick a topic, or start with this week's three.
73 articles, newest first. The compliance articles cite the rule they come from.
- The rules 33
- What patients search 14
- AI search 10
- Your kind of clinic 17
- Hiring a writer 16
- All Clear Audit 6
This week's three first.
- All Clear Audit
- Founding audits $1,500
- Written to compliance rules
- Healthcare clinics only
- Written for AI search
- Fixed quotes in AUD
- Replies within 48 hours
- Australian English, Australian hours
Newest
What did I find this week?
How White Label Copywriting Works for Health Clients
How white label copywriting works for agencies with health clients: the 5 steps from brief to handover, and the 3 things you must get in writing first.
Read →SEO Writer vs SEO Agency: Which Does Your Clinic Need?
SEO writer vs SEO agency for a clinic: I read 11 agency pages. All sell content, only 3 say who writes it. See which one fixes your clinic's problem first.
Read →All Clear Audit Sample Report: 5 Fixes, Page by Page
Read the All Clear Audit sample report for a made-up physio clinic: 4 scores, 5 fixes, the rule behind each and the new line. See what yours will show.
Read →Or go straight to your own topic.
What are the AHPRA and TGA advertising rules for my profession?
More in this topic →Fewer ↑
What do patients search before they book?
More in this topic →Fewer ↑
How does a clinic get quoted by ChatGPT and Google's AI answers?
More in this topic →Fewer ↑
What does marketing look like in my kind of clinic?
More in this topic →Fewer ↑
What does hiring a healthcare writer involve, and what does it cost?
More in this topic →Fewer ↑
What does All Clear Audit check, and why does it matter?
More in this topic →Fewer ↑
That's the lot. One more line before you go.
I write to the AHPRA advertising guidelines, the TGA advertising code and the NDIS Code of Conduct, and show you the checks. That is not legal advice, a compliance sign-off or an AHPRA ruling. The practice stays responsible for what it publishes.
Right. Ready when you are.
Reading by profession? The older regulated industries hub groups the AHPRA posts by practice type.
Up for freelance
Ready when you are.
Clinic or agency. New site or a rewrite. One page or forty. Grab a free 30-minute call and we'll talk it through. Rather type? The form takes two minutes. A fixed quote comes back within 48 hours. If I'm not the right fit, I'll say so and point you to someone who is.
Real person, real reply, within 48 hours.
Or book a discovery call.
Pick a time that suits you. You talk to me, not a sales team. A fixed price and date follow within 48 hours.
PS. The last photo from my portfolio shoot. It never made it anywhere else, so it lives here.