Healthcare marketing blog for Australian clinics.The rules, the rankings, and what patients type at 11pm.
I'm Amisha Sharma, healthcare writer for Australian clinics. This is where I put what I learn. Most of it is on the AHPRA advertising guidelines and the TGA advertising code, one profession at a time. The rest covers what patients search before they book, how a clinic gets quoted by ChatGPT, and what hiring a healthcare writer involves. Pick a topic, or start with this week's three.
73 articles, newest first. The compliance articles cite the rule they come from.
- The rules 30
- What patients search 11
- AI search 8
- Your kind of clinic 13
- Hiring a writer 9
- All Clear Audit 5
This week's three first.
Newest
What did I find this week?
Which AI Engines Name Australian Clinics
We put 12 Australian patient questions to four AI engines and classified every citation. Clinic websites took 60 to 72 percent. Directories did not.
Read →AHPRA Advertising Fines: Why the Guides Disagree
We checked 13 healthcare marketing guides against the primary source. They give three different maximum fines for one AHPRA offence. Only four get it right.
Read →Clinic About Page: 20 Measured, None Verifiable
We measured 20 live Australian clinic About pages. None printed an AHPRA number, and no page carried more than 3 of the 6 facts a patient can actually check.
Read →Or go straight to your own topic.
What are the AHPRA and TGA advertising rules for my profession?
More in this topic →Fewer ↑
What do patients search before they book?
More in this topic →Fewer ↑
How does a clinic get quoted by ChatGPT and Google's AI answers?
More in this topic →Fewer ↑
What does marketing look like in my kind of clinic?
More in this topic →Fewer ↑
What does hiring a healthcare writer involve, and what does it cost?
More in this topic →Fewer ↑
What does All Clear Audit check, and why does it matter?
More in this topic →Fewer ↑
That's the lot. One more line before you go.
I write to the AHPRA advertising guidelines, the TGA advertising code and the NDIS Code of Conduct, and show you the checks. That is not legal advice, a compliance sign-off or an AHPRA ruling. The practice stays responsible for what it publishes.
Right. Ready when you are.
Reading by profession? The older regulated industries hub groups the AHPRA posts by practice type.
Up for freelance
Ready when you are.
Clinic or agency. New site or a rewrite. One page or forty. Send the brief, or just your URL and one sentence about what is bugging you. A fixed quote comes back within 48 hours. If I am not the right fit, I will say so and point you to someone who is.
Real person, real reply, within 48 hours.
Or book a discovery call.
Pick a time that suits you. Same person answers, and a fixed price and a date follow within 48 hours.
PS. This is the last shot from the portfolio shoot that never made it anywhere. So it lives down here now.