Weight loss clinics, and the rules that read your website

Website writer for weight loss clinics.The medicine sells itself. That is exactly the problem.

I'm Amisha. I write websites for weight loss clinics. Every page is written to be found, read by a patient at 11pm, and to pass the AHPRA guidelines and the TGA code.

  • Ranks. Written to what people type when this year is different.

  • Books. Says what the first consultation involves and costs.

  • Passes. Every claim checked against AHPRA and the TGA code.

Fixed quote in 48 hours. Or start with one paid page.

Tell me what's bugging you. Quote in 48 hours.

Two minutes. Nothing owed for asking.

Start with the sentence a patient types before they ever see your name.

What does a patient actually type before they choose?

Not your service names. They type the problem, in their own words, at the hour it starts bothering them.

  • weight loss clinic near me
  • weight loss doctor australia
  • medical weight loss program cost
  • weight loss consultation online

Each of those is a page, or a heading, or the first sixty words of one. Answer it plainly and Google has something to rank. So does ChatGPT, which quotes the page it can understand.

There is a second reader. It never books anything.

What do the 2026 weight-loss advertising rules mean for your website?

Your website advertises a regulated health service, so the AHPRA advertising guidelines read every line of it. They are made under the National Law, and they bind the practice.

The TGA advertising code sits on top the moment a medicine enters the sentence. Prescription-only products cannot be advertised to the public at all, by name or by hint. Two rulebooks, one page.

What you can say

  • ✓Describe the consultation and the medical assessment.
  • ✓Explain who the program suits, and who it does not.
  • ✓Share your team's clinical training and registration.
  • ✓Set out your fees and what each step includes.

What you cannot say

  • ✗Name a prescription weight-loss medicine, by brand or ingredient.
  • ✗Promise a number on the scales, or a timeframe.
  • ✗Publish patient reviews or results photos.
  • ✗Claim you outperform another named clinic.
The usual culprit

A number on the page. Kilos lost, a dress size, a before and after. Each one is a claim, and the medicine behind it cannot be named at all.

Getting it wrong costs the business, not whoever typed the words. The rules are public, and I write to the primary sources: AHPRA advertising guidelines, TGA advertising code. For the detail, read Weight-Loss Clinics Are Spending Big on Marketing. The TGA Is Pulling the Ads.. That is not legal advice, a compliance sign-off or an AHPRA ruling. The practice stays responsible for what it publishes.

Fair question at this point: who is actually writing it?

Who writes your weight loss pages?

One writer. Me.

Five years writing for Australian healthcare, agency trained. I have read the advertising guidelines cover to cover, twice, so you never have to. You brief me at the end of your day and the pages are waiting when you open up. No junior, no content mill, no ticket number.

The client work sits under confidentiality agreements, so the businesses stay unnamed. You can read 73 published articles instead. I write for medical weight-loss clinics, weight-management programs, metabolic health clinics, telehealth weight clinics, and for the agencies behind them. Full list on the industries page; the service itself is website copy.

And one thing comes with every page, whether you ask for it or not.

All Clear Audit. Proprietary. Built in Delhi, runs on every page I write.

The bonus of working with me: every page ships with a All Clear Audit.

All Clear Audit is the audit I built because the usual tools count keywords and have never read an advertising guideline. It reads your page the way Google, ChatGPT and AHPRA and the TGA do. 301 checks, every flag naming the rule it breaks, every fix already written.

I use AI where it earns its place. 301 checks by hand is nobody's afternoon. The writing is still mine. So you do not take my word for the copy, you take the report's, and you can argue with it.

301 checksSEO, GEO, complianceEvery flag with a fixOne free rework

Before you send anything, the four questions I get every week.

0Out of 100 · 0 checks run

"Decent, but AI is picking favourites, and it is not you yet."

Search engine basics 88
Is your content easy to read 80
Do you look credible 58
Will AI actually cite you 57
Critical
A number on the pageFlagged against the AHPRA advertising guidelines and the TGA advertising code.
Rewrite ready
High
"Free consult this month", no terms statedOffer without conditions stated on the page.
Rewrite ready
Medium
No answer in the first 60 wordsAI citation check. Nothing quotable in the first screen.
Rewrite ready

A demonstration report, not a client's site.

Before you ask

Questions weight loss clinics ask before they hire a website writer

What can't weight loss clinics say under the AHPRA and TGA rules?

Weight loss and obesity are TGA restricted representations. You can't name a prescription weight-loss medication in your ads, promise a number on the scales, or use patient reviews and results photos. You can explain the consultation, the medical assessment, and who the program suits.

Can we name semaglutide or other weight loss medicines on our website?

No. Prescription only medicines cannot be advertised to the public under the TGA code, and that includes naming them on your site or in ads. Your pages can describe the consultation, the assessment, and how prescribing decisions are made, without naming a medicine.

Can we publish before and after photos or patient weight loss numbers?

Patient reviews about clinical care are banned under section 133, and outcome imagery draws scrutiny fast. The safer pattern is process copy: what the program involves, who it suits, and what happens at each stage, written so a regulator can read it.

Are you signing off that my website is compliant?

No, and I would be careful with anyone who offers to. I write to the AHPRA advertising guidelines, the TGA advertising code and the NDIS Code of Conduct, and I show you the checks. That is not legal advice, a compliance sign-off or an AHPRA ruling. The practice stays responsible for what it publishes.

Right. Ready when you are.

Up for freelance

Ready when you are.

Book a free 30-minute call and tell me what's bugging you. Rather type? The form takes two minutes. Either way it's free. You get a fixed quote within 48 hours, and a straight answer if I'm not the right fit.

Real person, real reply, within 48 hours.

Fill in the form to get in touch.

I reply within 48 hours.

Or .

Pick a time that suits you. You talk to me, not a sales team. A fixed price and date follow within 48 hours.

Amisha Sharma, seated and laughing