AHPRA-compliant copywriter · Cosmetic & aesthetic clinics

Website copy for cosmetic clinics, written to book.

I write your

Written to pass AHPRA and TGA review and still book patients. Compliance checked line by line, with the evidence report attached.

Start a conversation → Check your site in 60 seconds
Amisha SharmaAmisha Sharma · compliance checked copy · evidence report with every page
Amisha Sharma, cosmetic clinic copywriter, at her writing desk
G
Google · Map results
Your clinic, on the map
AI
ChatGPT · "cosmetic clinic near me"
Your clinic, recommended
✓
GhostRank · before it ships
Audit passed, no stress
✓
Front desk · Monday, 8:04am
New consult, booked
In short

Amisha Sharma is a compliance-first copywriter at Commas & Chaos and an ISB alumna. She writes compliance checked healthcare copy for Australian practices and agencies. No delivered work of hers has been flagged by a regulator to date. Every page she writes is checked 226 ways before it ships.

Who I write for
Cosmetic injectables clinicsDermal & skin clinicsNurse-led clinicsCosmetic doctorsMedispasLaser & skin studiosCosmetic injectables clinicsDermal & skin clinicsNurse-led clinicsCosmetic doctorsMedispasLaser & skin studios
01
01The difference

Same treatment. Two ways to write it.

✕  What most clinics write

"Get rid of your wrinkles. Natural results, guaranteed."

It names the outcome, promises a result, and treats the procedure like nothing. That is three AHPRA breaches in nine words.

vs
✓  What I write

"Facial treatment options, explained honestly. What each involves, what it costs, and who it suits."

Compliant, specific, and calm. This is the version a nervous first-timer books.

Compliant copy has a reputation for being boring. That is a writing problem, not a compliance one. I fix the writing.

5+
Years writing content, agency trained
226
GhostRank checks, every page
48h
Reply on every brief
2
Rounds of edits, every project
September 2025

The rules changed. Most clinic websites haven't.

AHPRA tightened the cosmetic advertising rules in September 2025. If your pages were written before that, some of them are probably breaching right now. Not sure? Check in 60 seconds, whether your site is live or still being written.

Six quick questions. Your results, straight away.

02
02What I write

Your clinic website, start to finish.

I'm a cosmetic clinic copywriter. Your website is the core, and it's where most clinics start. Need Google Ads, social, or SEO articles too? I write those as well.

The website · the core
⌂

Homepage

The page that decides if they stay or bounce.

✎

Treatment pages

One per treatment, the way AHPRA allows.

✿

About

Your team and training. The trust page.

?

FAQ & trust pages

The questions people are too shy to ask.

✱

Landing pages

For a campaign or a single treatment.

Beyond the website · if you want it
◎

Google Ads copy

Ads that pass Google and AHPRA at once.

♥

Social media copy

Captions that survive Meta review and the rules.

↗

SEO articles

The questions patients Google, answered by you.

▤

Content strategy

What to publish, where, and in what order.

✓

The GhostRank Audit

226 checks on your current site. Fixed at $1,500.

One writer for all of it. Quoted flat, upfront.

03
03Why clinics hire me

Four jobs. One writer.

0
delivered pages flagged by a regulator

Written inside the cosmetic rules, line by line.

The 2025 AHPRA crackdown rewrote what clinics can say. I write to the current rules every day. No delivered work of mine has been flagged by a regulator to date. Your registration is safe with me.

↗

Built to get found on Google and in AI answers.

I structure your pages so Google and AI search can understand them. That gives you a real shot at showing up when patients look for a cosmetic clinic nearby.

✎

Premium, so you attract the right patients.

Copy that reads like an expert clinic. It brings in the patients who value the care and stay for it.

Amisha Sharma

My eyes on every word. Every time.

You are never a ticket number in an agency queue. Your pages are never handed to a junior or a content mill. You brief me, I write, and the person answering your email is the person who wrote your homepage. That is why the quality holds, from page one to page fifty.

the whole point

Every clinic offers the same treatments.
Your words are what's yours.

and the right words book the right patients
04
04How it works

Three steps, and you never write a word.

01

Send a brief

Tell me about your clinic and what you need written. Five minutes.

02

We talk

A 30-minute call, then one flat fee. No hourly billing, no lock-in.

03

I write

Every page written, checked, and handed over ready to publish. Two rounds of edits.

Amisha Sharma, compliance-first copywriter
05Who writes your copy

Amisha Sharma.

I'm Amisha Sharma, a compliance-first copywriter for regulated Australian brands, cosmetic clinics included. I am an ISB alumna, agency trained on Australian accounts. No delivered work of mine has been flagged by a regulator to date. My job is copy that passes legal review, ranks on Google, gets quoted by AI, and still sounds like a human wrote it. Every page runs through my 226-point GhostRank audit before it ships. I write like my own registration is on the line.

ISB alumnaAgency trained on Australian accountsNo regulator flags to dateAHPRA · TGA checked
06
06The alternatives

Why not just hire any copywriter?

Because most of them will get your clinic flagged. Here is the honest comparison.

✕

An SEO agency

Ranks you, then gets you flagged. They know Google. They have never read the AHPRA cosmetic rules.

✕

A compliance lawyer

Keeps you legal and hands you copy no one reads. Safe and invisible is still invisible.

✕

A cheap freelancer

Copy that gets pulled. You save a few hundred dollars and risk a complaint.

✕

ChatGPT on its own

Fast, generic, no judgement. It cannot tell a safe sentence from a breach.

✓

A compliance-first copywriter

Compliant, ranks, quoted by AI, books consults. I do all four. And I personally watch every word, so you always know who is writing: me. Every page passes the 226-point GhostRank check first.

07
07The rules, in plain English

What do the 2026 AHPRA cosmetic advertising rules mean for your website?

Short version: you can describe your service in full, but you cannot advertise a prescription medicine or promise a result. Here is how that plays out on a real clinic site.

✓  What you can say
  • Describe the treatment and what each appointment involves.
  • Explain who a treatment suits, and who it does not.
  • Share your team's training, qualifications and registration.
  • Set out your fees and what each step includes.
vs
✗  What you can't say
  • Name a prescription injectable, by brand or ingredient.
  • Promise a result, a look, or that someone looks years younger.
  • Publish patient reviews or results photos as advertising.
  • Claim you outperform another named clinic.

None of this is guesswork. The rules are public, and I write to the primary sources. The clearest place to start is the AHPRA advertising hub, which sets out how registered health practitioners may advertise. Cosmetic injectables also sit under the TGA, because they are prescription-only therapeutic goods. The TGA advertising rules explain what you can and cannot say to the public. The detail that catches most clinics is the restricted and prohibited representations guidance, which is why a prescription injectable cannot be named in your ads. I read all three every time the rules touch a page. In 2026 that reading is not optional. It is the difference between a website that grows your clinic and one that quietly waits to be reported.

the unfair advantage

A tool no other copywriter has. Every page runs through it.

GhostRank is my own 226-point audit. It checks how a page ranks on Google, how it reads to AI search, and where it breaks the advertising rules. You hire me as a copywriter. I run every page through it before it ships, and the report comes to you with the work.

0
Checks per page
3
SEO · AI · rules
A GhostRank audit scorecard showing an overall score and signal coverage
08
08Pricing

Flat quotes. Priced to your scope.

✓ Founding rate, until 30 September 2026
Option one · A few pages
from $2,490 AUD

Five pages for $2,490. Ten pages for $4,390.

  • Strategy, writing, compliance check
  • Written for Google and AI search
  • Two rounds of edits
Start a conversation
Option two · The whole project
Custom quote

Your full site. Ads and articles, if you want them.

  • Every page, one voice
  • Strategy included
  • One flat quote, upfront
Start a conversation →

Founding rate: $1,690 for 5 pages, $2,950 for 10. It runs until 30 September 2026, or the first three clients. In exchange I ask for a testimonial and permission to show the before and after.

A note from me

Dear clinic owner,

You didn't train for years to spend your evenings second-guessing a caption. Yet here you are, wondering if one wrong word could put your registration at risk.

I understand that fear. Cosmetic is the most watched corner of Australian health right now. You can't say what your louder competitors say. Every time you post, part of you braces for a complaint.

Here is what I have learned writing compliance checked copy. The clinics that win the nervous first-timer are not the loudest. They are the ones who sound safe, expert, and honest. The rules don't hold you back. They make you the clinic someone trusts with their face.

I have read these rules front to back, and I write to them every single day. No delivered work of mine has been flagged by a regulator to date. So let me take the words off your plate. Every page compliant. Every claim checked. Every line written to sound like the clinic you already are.

You look after the faces. Let me look after the words.

Amisha Sharma
Amisha
Amisha Sharma · Compliance-first copywriter
The promise

Your website should bring patients,
not fines.

Fixed prices. Evidence report. AHPRA and TGA checked before you see a single line.

Start a conversation See what the audit covers
09
09Questions

The ones cosmetic clinics ask.

What can't cosmetic clinics say under the 2025 AHPRA rules?+

Since September 2025 you can't use patient reviews, results photos as ads, outcome guarantees, or name a prescription injectable by brand or ingredient. You can explain the treatment, the process, and who it suits. The rules sit under AHPRA and the Therapeutic Goods Advertising Code, both enforced through 2026. Breaches can carry heavy penalties, so the safe move is to describe your process, not the result.

Can cosmetic clinics use before-and-after photos?+

Not as advertising. Before-and-after images imply an outcome, and the Medical Board's cosmetic guidelines and AHPRA treat that as a claim that creates a reasonable expectation of benefit. That covers transformation galleries and patient images shared on social. Describe the treatment and the consultation instead of showing a promised result.

Can I say Botox or anti-wrinkle injections on my website?+

No. Botox is a brand name for botulinum toxin, a prescription-only Schedule 4 medicine, and the TGA bans advertising it to the public. Stand-ins like anti-wrinkle injections, wrinkle relaxers and tox are caught too, because they still point to the medicine. You can advertise cosmetic injectable consultations without naming any product.

What changed under the higher risk cosmetic guidelines?+

AHPRA's advertising guidelines for higher risk non-surgical cosmetic procedures took effect on 2 September 2025. For injectables clinics that means no patient reviews, no results photos as advertising, no outcome guarantees, and no price-led offers or discounts. Your pages describe the treatment, the process, the fees and who each treatment suits.

What if the rules change again?+

Your pages ship written to the rules current at delivery in 2026, with a note on why each claim is safe. That makes future reviews fast and cheap. If the rules shift while we are still working, I rewrite the affected lines before handover at no extra cost. You are never left holding copy that has quietly gone out of date.

Let's talk about your clinic website.

Tell me about your clinic and what you need written. I read every brief myself.

  • 01 You send the brief. Five minutes.
  • 02 We talk for 30 minutes.
  • 03 You get one flat quote. No lock-in.

Currently taking on new clinic projects

Faster on your phone? WhatsApp me your website link.

Prefer email? amisha@commasandchaos.com

No obligation, no retainer. I reply within 48 hours, and your details stay with me.

Start a conversation →