Website writer for cosmetic clinics.You cannot name what you inject. You can still fill the diary.
I'm Amisha. I write websites for cosmetic injectables clinics. Every page is written to be found, read by a patient at 11pm, and to pass the AHPRA guidelines and the TGA code.
Ranks. Written to what people type when researching quietly.
Books. Says what the first consultation involves and costs.
Passes. Every claim checked against AHPRA and the TGA code.
Fixed quote in 48 hours. Or start with one paid page.
Start with the sentence a patient types before they ever see your name.
- All Clear Audit
- Founding audits $1,500
- Written to compliance rules
- Healthcare clinics only
- Written for AI search
- Fixed quotes in AUD
- Replies within 48 hours
- Australian English, Australian hours
What does a patient actually type before they choose?
Not your service names. They type the problem, in their own words, at the hour it starts bothering them.
Each of those is a page, or a heading, or the first sixty words of one. Answer it plainly and Google has something to rank. So does ChatGPT, which quotes the page it can understand.
There is a second reader. It never books anything.
What do the 2026 AHPRA cosmetic advertising rules mean for your website?
Your website advertises a regulated health service, so the AHPRA advertising guidelines read every line of it. They are made under the National Law, and they bind the practice.
The TGA advertising code sits on top the moment a medicine enters the sentence. Prescription-only products cannot be advertised to the public at all, by name or by hint. Two rulebooks, one page.
What you can say
- ✓Describe the treatment and what each appointment involves.
- ✓Explain who a treatment suits, and who it does not.
- ✓Share your team's training, qualifications and registration.
- ✓Set out your fees and what each step includes.
What you cannot say
- ✗Name a prescription injectable, by brand or ingredient.
- ✗Promise a result, a look, or that someone looks years younger.
- ✗Publish patient reviews or results photos as advertising.
- ✗Claim you outperform another named clinic.
The name of the medicine, the name of its category, or the price beside it. All three are prescription-only advertising, and the September 2025 cosmetic rules tightened every one of them.
Getting it wrong costs the business, not whoever typed the words. The rules are public, and I write to the primary sources: AHPRA advertising guidelines, TGA advertising code. For the detail, read AHPRA Advertising Guidelines for Cosmetic Clinics. That is not legal advice, a compliance sign-off or an AHPRA ruling. The practice stays responsible for what it publishes.
Fair question at this point: who is actually writing it?
Who writes your cosmetic pages?
One writer. Me.
Five years writing for Australian healthcare, agency trained. I have read the advertising guidelines cover to cover, twice, so you never have to. You brief me at the end of your day and the pages are waiting when you open up. No junior, no content mill, no ticket number.
The client work sits under confidentiality agreements, so the businesses stay unnamed. You can read 73 published articles instead. I write for cosmetic injectables clinics, dermal and skin clinics, nurse-led clinics, cosmetic doctors, and for the agencies behind them. Full list on the industries page; the service itself is website copy.
And one thing comes with every page, whether you ask for it or not.
All Clear Audit. Proprietary. Built in Delhi, runs on every page I write.
The bonus of working with me: every page ships with a All Clear Audit.
All Clear Audit is the audit I built because the usual tools count keywords and have never read an advertising guideline. It reads your page the way Google, ChatGPT and AHPRA and the TGA do. 301 checks, every flag naming the rule it breaks, every fix already written.
I use AI where it earns its place. 301 checks by hand is nobody's afternoon. The writing is still mine. So you do not take my word for the copy, you take the report's, and you can argue with it.
Before you send anything, the four questions I get every week.
"Decent, but AI is picking favourites, and it is not you yet."
A demonstration report, not a client's site.
Before you ask
Questions cosmetic clinics ask before they hire a website writer
What can't cosmetic clinics say under the 2025 AHPRA rules?
Since September 2025 you can't use patient reviews, results photos as ads, outcome promises, or name a prescription injectable by brand or ingredient. You can explain the treatment, the process, and who it suits. The rules sit under AHPRA and the Therapeutic Goods Advertising Code, both enforced through 2026.
Can cosmetic clinics use before-and-after photos?
Not as advertising. Before-and-after images imply an outcome, and the Medical Board's cosmetic guidelines and AHPRA treat that as a claim that creates a reasonable expectation of benefit. That covers transformation galleries and patient images shared on social. Describe the treatment and the consultation instead of showing a promised result.
Can I say the injectable or anti-wrinkle injections on my website?
No. the injectable is a brand name for botulinum toxin, a prescription-only Schedule 4 medicine, and the TGA bans advertising it to the public. Stand-ins like anti-wrinkle injections, wrinkle relaxers and tox are caught too, because they still point to the medicine. You can advertise cosmetic injectable consultations without naming any product.
Are you signing off that my website is compliant?
No, and I would be careful with anyone who offers to. I write to the AHPRA advertising guidelines, the TGA advertising code and the NDIS Code of Conduct, and I show you the checks. That is not legal advice, a compliance sign-off or an AHPRA ruling. The practice stays responsible for what it publishes.
Right. Ready when you are.
Up for freelance
Ready when you are.
Book a free 30-minute call and tell me what's bugging you. Rather type? The form takes two minutes. Either way it's free. You get a fixed quote within 48 hours, and a straight answer if I'm not the right fit.
Real person, real reply, within 48 hours.
Or book a discovery call.
Pick a time that suits you. You talk to me, not a sales team. A fixed price and date follow within 48 hours.
