Chiropractic website copy that survives a complaint.

You can't claim to cure, heal or fix, and you can't claim to treat conditions beyond the musculoskeletal system. That rules out claims about asthma, colic, ear infections, immunity and bedwetting. You can't advertise treatment of babies or children for those conditions, promote spinal X-rays as wellness screening, or use patient reviews or endorsements about clinical care. You can describe care for back pain, neck pain and headaches of muscle or joint origin, explain who it suits, and share your training. The rules sit under section 133 of the National Law and the Chiropractic Board of Australia advertising guidance.

Chiropractic advertising draws the heaviest scrutiny of any profession in Australian health. That is because a small number of clinics made claims about treating non-musculoskeletal conditions and about treating children, and AHPRA acted. A single complaint can now trigger a review of your whole site. Copy that stays with musculoskeletal care, describes the service factually, and drops patient endorsements is far less likely to be reported or pulled.

Yes. Most clinics come to me in 2026 with a site that is either non-compliant or flat. I run every page through a 226-point GhostRank audit first. Then I rewrite the pages that need it, usually the homepage, the service pages, and the about page. You keep what already works and fix only what is at risk.

Yes. Compliant copy is more specific, and specific is exactly what Google and AI search reward. Vague claims get filtered, while clear service detail gets cited. Compliant pages have ranked on Google and been quoted by AI tools. You never trade safety for visibility.

I write to the current AHPRA rules and add a short note on why each claim is safe. That note makes your next compliance review fast and cheap. No writer can promise a regulator's final view. No delivered work of mine has been flagged by a regulator to date.

Yes, as an add-on. Chiropractic ads get rejected and reported often, because they must clear Google policy, Meta policy, and the AHPRA rules at the same time. I write them to pass all three at once. That means fewer rejected ads, less wasted budget, and campaigns that actually stay live.

About a week for a single page. Two to three weeks for a small site of five to eight pages. Two rounds of edits are included in every quote. Rush timelines are possible if your launch date is tight, so tell me the deadline up front.

Projects start at $600 AUD and scale with scope. Every quote is a flat fee, agreed upfront, with no hourly billing. The 226-point GhostRank audit is included free, and it sells on its own for $390. So a $600 page effectively costs $100 once you count the audit.

No. You answer a few questions on one 30-minute call, and I write the rest. You never face a blank page. I turn your clinical knowledge into words that book patients, so your only job is to talk about the work you already do.

AHPRA and TGA are the rules I work under, every day. I write in Australian English for Australian regulators and Australian patients. I keep up with each 2026 update to the advertising rules. Your copy reads like it was written down the road, not offshore.