AHPRA-compliant copywriter · Chiropractic clinics

Chiropractic SEO and website copy that survives a complaint.

I write your

Written to pass AHPRA and TGA review and still book patients. Compliance checked line by line, with the evidence report attached.

Start a conversation → Check your site in 60 seconds
Amisha SharmaAmisha Sharma · compliance checked copy · evidence report with every page
Amisha Sharma, chiropractic copywriter, at her writing desk
G
Google · Map results
Your clinic, on the map
AI
ChatGPT · "chiropractor near me"
Your clinic, recommended
✓
GhostRank · before it ships
Audit passed, no stress
✓
Front desk · Monday, 8:04am
New patient, booked
In short

Amisha Sharma is a chiropractic copywriter in Australia and an ISB alumna at Commas & Chaos. She writes compliance checked healthcare copy for Australian practices and agencies. No delivered work of hers has been flagged by a regulator to date. Every page she writes is checked 226 ways before it ships.

Who I write for
General chiropractic clinicsSports chiropractic clinicsSpinal & posture clinicsMusculoskeletal & pain clinicsMulti-disciplinary allied healthMobile chiropractorsGeneral chiropractic clinicsSports chiropractic clinicsSpinal & posture clinicsMusculoskeletal & pain clinicsMulti-disciplinary allied healthMobile chiropractors
01
01The difference

Same clinic. Two ways to write it.

✕  What most clinics write

"We fix the cause of your migraines, asthma and low immunity. Real results."

It claims a cure, names conditions beyond the musculoskeletal system, and promises a result. That is the fastest way to a chiropractic advertising complaint.

vs
✓  What I write

"Care for back pain, neck pain and headaches of muscle or joint origin. What each visit involves, and who it suits."

Compliant, specific, and calm. This is the version a first-time patient in pain actually books.

Compliant copy has a reputation for being boring. That is a writing problem, not a compliance one. I fix the writing.

5+
Years writing content, agency trained
226
GhostRank checks, every page
48h
Reply on every brief
2
Rounds of edits, every project
The most-watched profession

Chiro ads get pulled more than any other profession.

Chiropractic advertising draws the heaviest AHPRA scrutiny in Australian health. One complaint can trigger a review. If your site claims a cure, treats conditions beyond muscles and joints, or mentions children, it is probably at risk right now. Not sure? Check in 60 seconds, whether your site is live or still being written.

Six quick questions. Your results, straight away.

02
02What I write

Your clinic website, start to finish.

I'm a chiropractic copywriter. Your website is the core, and it's where most clinics start. Need Google Ads, social, or SEO articles too? I write those as well.

The website · the core
⌂

Homepage

The page that decides if they stay or bounce.

✎

Service pages

Back pain, neck pain, sports injuries. Written the way AHPRA allows.

✿

About

Your team and training. The trust page.

?

FAQ & trust pages

The questions people are too shy to ask.

✱

Landing pages

For a campaign or a single service.

Beyond the website · if you want it
◎

Google Ads copy

Ads that pass Google and AHPRA at once.

♥

Social media copy

Captions that survive Meta review and the rules.

↗

SEO articles

The questions patients Google, answered by you.

▤

Content strategy

What to publish, where, and in what order.

✓

The GhostRank Audit

226 checks on your current site. Fixed at $1,500.

One writer for all of it. Quoted flat, upfront.

03
03Why clinics hire me

Four jobs. One writer.

0
delivered pages flagged by a regulator

Written inside the chiropractic rules, line by line.

Chiropractic advertising is the most watched in Australian health. I write to the current AHPRA rules every day. No delivered work of mine has been flagged by a regulator to date. Your registration is safe with me.

↗

Built to get found on Google and in AI answers.

I structure your pages so Google and AI search can understand them. That gives you a real shot at showing up when someone looks for a chiropractor nearby.

✎

Premium, so you attract the right patients.

Copy that reads like an expert clinic. It brings in the patients who value the care and stay for it.

Amisha Sharma

My eyes on every word. Every time.

You are never a ticket number in an agency queue. Your pages are never handed to a junior or a content mill. You brief me, I write, and the person answering your email is the person who wrote your homepage. That is why the quality holds, from page one to page fifty.

the whole point

Every clinic offers the same treatments.
Your words are what's yours.

and the right words book the right patients
04
04How it works

Three steps, and you never write a word.

01

Send a brief

Tell me about your clinic and what you need written. Five minutes.

02

We talk

A 30-minute call, then one flat fee. No hourly billing, no lock-in.

03

I write

Every page written, checked, and handed over ready to publish. Two rounds of edits.

Amisha Sharma, compliance-first copywriter
05Who writes your copy

Amisha Sharma.

I'm Amisha Sharma, a compliance-first copywriter for regulated Australian brands, chiropractic clinics included. I am an ISB alumna, agency trained on Australian accounts. No delivered work of mine has been flagged by a regulator to date. My job is copy that passes compliance review, ranks on Google, gets quoted by AI, and still sounds like a human wrote it. Every page runs through my 226-point GhostRank audit before it ships. I write like my own registration is on the line.

ISB alumnaAgency trained on Australian accountsNo regulator flags to dateAHPRA · TGA checked
06
06The alternatives

Why not just hire any copywriter?

Because most of them will get your clinic flagged. Here is the honest comparison.

✕

An SEO agency

Ranks you, then gets you flagged. They know Google. They have never read the Chiropractic Board advertising rules.

✕

A compliance lawyer

Keeps you legal and hands you copy no one reads. Safe and invisible is still invisible.

✕

A cheap freelancer

Copy that gets pulled. You save a few hundred dollars and risk a complaint against your registration.

✕

ChatGPT on its own

Fast, generic, no judgement. It will happily write a cure claim that breaches the rules.

✓

A compliance-first copywriter

Compliant, ranks, quoted by AI, books patients. I do all four. And I personally watch every word, so you always know who is writing: me. Every page passes the 226-point GhostRank check first.

07
07The rules, in plain English

What do the 2026 AHPRA rules mean for a chiropractic website?

Short version: you can describe your service in full, but you cannot claim a cure, treat conditions beyond muscles and joints, or use patient reviews and endorsements about care. Here is how that plays out on a real chiropractic site.

✓  What you can say
  • Describe care for back pain, neck pain and headaches of muscle or joint origin.
  • Explain what a first visit and follow-up visits involve.
  • Explain who a service suits, and who should see another practitioner.
  • Share your team's qualifications, registration and training.
  • Set out your fees and what each visit includes.
vs
✗  What you can't say
  • Claim to cure, heal or fix any condition.
  • Claim to treat things beyond muscles and joints, like asthma, colic, ear infections or immunity.
  • Advertise treatment of babies or children for those conditions.
  • Publish patient reviews or endorsements about clinical care.
  • Promote spinal X-rays as routine wellness screening.

None of this is guesswork. The rules are public, and I write to the primary sources. The clearest place to start is the AHPRA advertising hub, which sets out how registered health practitioners may advertise. The Chiropractic Board of Australia advertising guidance is profession-specific. It covers websites, social media and the claims chiropractors cannot make, including cure claims and treatment of non-musculoskeletal conditions. Any claim about the effectiveness of care also needs acceptable evidence behind it. If a service touches therapeutic goods, the TGA advertising rules apply too. I read these every time the rules touch a page. In 2026 that reading is not optional. It is the difference between a website that grows your clinic and one that quietly waits to be reported.

the unfair advantage

A tool no other copywriter has. Every page runs through it.

GhostRank is my own 226-point audit. It checks how a page ranks on Google, how it reads to AI search, and where it breaks the advertising rules. You hire me as a copywriter. I run every page through it before it ships, and the report comes to you with the work.

0
Checks per page
3
SEO · AI · rules
A GhostRank audit scorecard showing an overall score and signal coverage
08
08Pricing

Flat quotes. Priced to your scope.

✓ Founding rate, until 30 September 2026
Option one · A few pages
from $2,490 AUD

Five pages for $2,490. Ten pages for $4,390.

  • Strategy, writing, compliance check
  • Written for Google and AI search
  • Two rounds of edits
Start a conversation
Option two · The whole project
Custom quote

Your full site. Ads and articles, if you want them.

  • Every page, one voice
  • Strategy included
  • One flat quote, upfront
Start a conversation →

Founding rate: $1,690 for 5 pages, $2,950 for 10. It runs until 30 September 2026, or the first three clients. In exchange I ask for a testimonial and permission to show the before and after.

A note from me

Dear clinic owner,

You didn't train for years to spend your evenings second-guessing a headline. Yet here you are, wondering if one wrong word could put your registration at risk.

I understand that fear. Chiropractic is the most watched corner of Australian health right now. You can't say what your louder competitors say. Every time you post, part of you braces for a complaint.

Here is what I have learned writing compliance checked copy. The clinics that win the patient in pain are not the loudest. They are the ones who sound safe, expert, and honest. The rules don't hold you back. They make you the clinic someone trusts with their back and neck.

I have read these rules front to back, and I write to them every single day. No delivered work of mine has been flagged by a regulator to date. So let me take the words off your plate. Every page compliant. Every claim checked. Every line written to sound like the clinic you already are.

You look after the spines. Let me look after the words.

Amisha Sharma
Amisha
Amisha Sharma · Compliance-first copywriter
The promise

Your website should bring patients,
not fines.

Fixed prices. Evidence report. AHPRA and TGA checked before you see a single line.

Start a conversation See what the audit covers
09
09Questions

The ones chiropractic clinics ask.

What can't chiropractors say in their advertising under AHPRA?+

You can't claim to cure, heal or fix, and you can't claim to treat conditions beyond the musculoskeletal system. That rules out claims about asthma, colic, ear infections, immunity and bedwetting. You can't advertise treatment of babies or children for those conditions, promote spinal X-rays as wellness screening, or use patient reviews or endorsements about clinical care. You can describe care for back pain, neck pain and headaches of muscle or joint origin, explain who it suits, and share your training. The rules sit under section 133 of the National Law and the Chiropractic Board of Australia advertising guidance.

Why do chiropractic ads get pulled more than other professions?+

Chiropractic advertising draws the heaviest scrutiny of any profession in Australian health. That is because a small number of clinics made claims about treating non-musculoskeletal conditions and about treating children, and AHPRA acted. A single complaint can now trigger a review of your whole site. Copy that stays with musculoskeletal care, describes the service factually, and drops patient endorsements is far less likely to be reported or pulled.

Can chiropractors advertise treatment for babies and children?+

Chiropractors may treat children, but you can't call yourself a paediatric specialist or advertise that chiropractic treats childhood conditions like colic, ear infections or bedwetting. The Chiropractic Board's paediatric statement sets the limits, and any claim needs high-quality evidence. Saying you are experienced with children is fine. Claiming a specialist title is not.

Can we promote spinal X-rays as a wellness check?+

No. Promoting spinal X-rays as routine wellness screening breaches the Chiropractic Board's advertising guidance. You can explain when your clinicians use imaging as part of a clinical assessment. You can't advertise X-rays as a screening offer to bring new patients in. Describe the assessment process instead and let the clinical decision sit with the practitioner.

Can I show Google reviews on my chiropractic website?+

Not if they talk about clinical care or outcomes. Section 133 of the National Law bans testimonials in health service advertising, and that covers Google reviews or star ratings you display or curate on your own site. Reviews left on platforms you don't control are treated differently. The safe move is to keep them off your pages.

Let's talk about your clinic website.

Tell me about your clinic and what you need written. I read every brief myself.

  • 01 You send the brief. Five minutes.
  • 02 We talk for 30 minutes.
  • 03 You get one flat quote. No lock-in.

Currently taking on new clinic projects

Faster on your phone? WhatsApp me your website link.

Prefer email? amisha@commasandchaos.com

No obligation, no retainer. I reply within 48 hours, and your details stay with me.

Start a conversation →