Website writer for aged care providers.Every promise on the site becomes something a family holds you to.
I'm Amisha. I write websites for aged care and home care providers: homepage, care type pages, fees and funding, enquiries and FAQ. Each page is written to be found on Google, read by a family at 11pm, and to sit inside the Aged Care Code of Conduct, with the Australian Consumer Law reading every claim before you see it.
Ranks. Written to what people really type when a family realises Mum cannot stay home alone.
Books. Says what the first enquiry involves, what it costs and what happens next.
Passes. Every claim checked against the Aged Care Code of Conduct and the Australian Consumer Law before you see it.
Fixed quote in 48 hours. No sales call first. Or start with one paid page.
Start with the sentence a family types before they ever see your name.
What does a family actually type before they choose?
Not your service names. They type the problem, in their own words, at the hour it starts bothering them.
Each of those is a page, or a heading, or the first sixty words of one. Answer it plainly and Google has something to rank. So does ChatGPT, which quotes the page it can understand.
There is a second reader. It never books anything.
What do the 2026 rules mean for an aged care website?
Your website is read against the Aged Care Code of Conduct and the Quality Standards. The Commission enforces both, and treats what you promise a family as part of what you deliver.
The Australian Consumer Law reads the same page. A staffing level or a response time on the website is a claim, and it has to hold on a Tuesday afternoon too.
What you can say
- ✓Describe your services, staffing, rooms and daily routine in detail.
- ✓Publish your fees, and what is and is not included.
- ✓Quote your current Star Rating, accurately and with the date.
- ✓Share genuine, consented stories from residents and families.
What you cannot say
- ✗Claim to be the best, safest or most caring provider.
- ✗Promise outcomes like always happy or never lonely.
- ✗Quote a Star Rating that is out of date or partial.
- ✗Use a family's words or image without clear consent.
A staffing or response time promise. It has to hold on a Tuesday afternoon, not only on the day the website went live.
Getting it wrong costs the business, not whoever typed the words. The rules are public, and I write to the primary sources: Aged Care Code of Conduct, ACCC guidance on false or misleading statements. That is not legal advice, a compliance sign-off or an AHPRA ruling. The practice stays responsible for what it publishes.
Fair question at this point: who is actually writing it?
Who writes your aged care pages?
One writer. Me.
Five years writing for Australian healthcare, agency trained. I have read the advertising guidelines cover to cover, twice, so you never have to. You brief me at the end of your day and the pages are waiting when you open up. No junior, no content mill, no ticket number.
The client work sits under confidentiality agreements, so the businesses stay unnamed. You can read 73 published articles instead, or start with one paid pilot page. I write for residential aged care homes, home care package providers, retirement and independent living, respite and day programs, and for the agencies behind them. Full list on the industries page; the service itself is website copy.
And one thing comes with every page, whether you ask for it or not.
All Clear Audit. Proprietary. Built in Delhi, runs on every page I write.
The bonus of working with me: every page ships with a All Clear Audit.
All Clear Audit is the audit I built because the usual tools count keywords and have never read an advertising guideline. It reads your page the way Google, ChatGPT and the Aged Care Quality and Safety Commission do. 226 checks, every flag naming the rule it breaks, every fix already written.
I use AI where it earns its place. 226 checks by hand is nobody's afternoon. The writing is still mine. So you do not take my word for the copy, you take the report's, and you can argue with it.
Before you send anything, the four questions I get every week.
"Decent, but AI is picking favourites, and it is not you yet."
A demonstration report, not a client's site.
Before you ask
Questions aged care providers ask before they hire a website writer
Can aged care providers use testimonials in their marketing?
Yes, with care. Aged care providers are not regulated by AHPRA, so the section 133 ban on testimonials about a regulated health service does not apply to your own services. Genuine, consented resident and family stories are allowed and they work well.
What changed for aged care marketing on 1 November 2025?
The Aged Care Act 2024 commenced. It rebuilt the system around a legally enforceable Statement of Rights. Practically, that means the promises on your website are read against what a person is entitled to expect. Vague promises became a liability and specific commitments became an advantage.
Who regulates aged care advertising in Australia?
The Aged Care Quality and Safety Commission regulates providers, and the Australian Consumer Law governs advertising claims. The ACCC enforces misleading or deceptive conduct. AHPRA only enters the picture for services delivered by registered health practitioners.
Are you signing off that my website is compliant?
No, and I would be careful with anyone who offers to. I write to the AHPRA advertising guidelines, the TGA advertising code and the NDIS Code of Conduct, and I show you the checks. That is not legal advice, a compliance sign-off or an AHPRA ruling. The practice stays responsible for what it publishes.
Right. Ready when you are.
Up for freelance
Ready when you are.
Send the URL and one sentence about what's bugging you. Within 48 hours: a fixed quote, a delivery date, and a straight answer if I'm not the right fit.
Real person, real reply, within 48 hours.
Or message me on WhatsApp.
A line or two is plenty. Same person answers, and you get a fixed price and a date back within 48 hours.
