Website writer for recovery clinics.Wellness language is fine until it makes a health claim.
I'm Amisha. I write websites for recovery and longevity clinics. Every page is written to be found, read by a client at 11pm, and to pass the AHPRA guidelines and the TGA code.
Ranks. Written to what people type once recovery gets serious.
Books. Says what the first session involves and costs.
Passes. Every claim checked against AHPRA and the TGA code.
Fixed quote in 48 hours. Or start with one paid page.
Start with the sentence a client types before they ever see your name.
- All Clear Audit
- Founding audits $1,500
- Written to compliance rules
- Healthcare clinics only
- Written for AI search
- Fixed quotes in AUD
- Replies within 48 hours
- Australian English, Australian hours
What does a client actually type before they choose?
Not your service names. They type the problem, in their own words, at the hour it starts bothering them.
Each of those is a page, or a heading, or the first sixty words of one. Answer it plainly and Google has something to rank. So does ChatGPT, which quotes the page it can understand.
There is a second reader. It never books anything.
What do the 2026 advertising rules mean for recovery and longevity clinics?
Your website advertises a regulated health service, so the AHPRA advertising guidelines read every line of it. They are made under the National Law, and they bind the practice.
The TGA advertising code sits on top the moment a medicine enters the sentence. Prescription-only products cannot be advertised to the public at all, by name or by hint. Two rulebooks, one page.
What you can say
- ✓What a consultation involves and who a program suits.
- ✓The process, the steps, and what to expect.
- ✓The cost, and your team's training and qualifications.
- ✓Balanced, factual information a cautious reader can trust.
What you cannot say
- ✗Client reviews or quotes about a health service.
- ✗Results photos of past clients used as ads.
- ✗Outcome promises, or words like life-changing.
- ✗A prescription substance named in your copy.
A benefit sentence that quietly becomes a treatment claim. Recovery reads as lifestyle until the page says it treats something.
Getting it wrong costs the business, not whoever typed the words. The rules are public, and I write to the primary sources: AHPRA advertising guidelines, TGA advertising code. That is not legal advice, a compliance sign-off or an AHPRA ruling. The practice stays responsible for what it publishes.
Fair question at this point: who is actually writing it?
Who writes your recovery clinic pages?
One writer. Me.
Five years writing for Australian healthcare, agency trained. I have read the advertising guidelines cover to cover, twice, so you never have to. You brief me at the end of your day and the pages are waiting when you open up. No junior, no content mill, no ticket number.
The client work sits under confidentiality agreements, so the businesses stay unnamed. You can read 73 published articles instead. I write for recovery clinics, longevity clinics, performance clinics, healthy ageing clinics, and for the agencies behind them. Full list on the industries page; the service itself is website copy.
And one thing comes with every page, whether you ask for it or not.
All Clear Audit. Proprietary. Built in Delhi, runs on every page I write.
The bonus of working with me: every page ships with a All Clear Audit.
All Clear Audit is the audit I built because the usual tools count keywords and have never read an advertising guideline. It reads your page the way Google, ChatGPT and AHPRA and the TGA do. 301 checks, every flag naming the rule it breaks, every fix already written.
I use AI where it earns its place. 301 checks by hand is nobody's afternoon. The writing is still mine. So you do not take my word for the copy, you take the report's, and you can argue with it.
Before you send anything, the four questions I get every week.
"Decent, but AI is picking favourites, and it is not you yet."
A demonstration report, not a client's site.
Before you ask
Questions recovery clinics ask before they hire a website writer
What can't recovery and longevity clinics say in their advertising?
You can't use client reviews, results photos of past clients as ads, outcome promises, or the name of a prescription substance. All four are restricted under the AHPRA and TGA advertising rules. You can explain the consultation, the process, the cost, and who a program suits.
Why can't we name a prescription substance on our website?
Because the TGA treats that as advertising a prescription only product to the public, which the Therapeutic Goods Advertising Code does not allow. Your pages can still explain what a consultation involves, the steps in a program, the cost, and who it suits, all without naming the substance itself.
Do recovery and longevity claims count as therapeutic claims?
Yes. When your copy says a program helps the body recover or age well, that is a therapeutic claim, and it sits under the TGA advertising rules as well as the AHPRA guidelines. The claim has to be balanced and factual. Specific and honest copy is the version a cautious reader trusts.
Are you signing off that my website is compliant?
No, and I would be careful with anyone who offers to. I write to the AHPRA advertising guidelines, the TGA advertising code and the NDIS Code of Conduct, and I show you the checks. That is not legal advice, a compliance sign-off or an AHPRA ruling. The practice stays responsible for what it publishes.
Right. Ready when you are.
Up for freelance
Ready when you are.
Book a free 30-minute call and tell me what's bugging you. Rather type? The form takes two minutes. Either way it's free. You get a fixed quote within 48 hours, and a straight answer if I'm not the right fit.
Real person, real reply, within 48 hours.
Or book a discovery call.
Pick a time that suits you. You talk to me, not a sales team. A fixed price and date follow within 48 hours.
