Website writer for device companies.Your ARTG entry says one thing. Your website says more.
I'm Amisha. I write websites for medical device companies. Every page is written to be found, read by a clinician at 11pm, and to pass the TGA advertising code.
Ranks. Written to what clinicians type when comparing two devices.
Books. Says what the first order involves and costs.
Passes. Every claim checked against the TGA code and the ACL.
Fixed quote in 48 hours. Or start with one paid page.
Start with the sentence a clinician types before they ever see your name.
What does a clinician actually type before they choose?
Not your service names. They type the problem, in their own words, at the hour it starts bothering them.
Each of those is a page, or a heading, or the first sixty words of one. Answer it plainly and Google has something to rank. So does ChatGPT, which quotes the page it can understand.
There is a second reader. It never books anything.
What can a medical device company say in its marketing?
You are not a registered health practitioner, so AHPRA does not read your site. The TGA does. Every claim about what a product is for is a therapeutic claim, and the code sets what you may say.
The Australian Consumer Law reads the same page. A claim you cannot substantiate is misleading conduct, and the business carries it.
What you can say
- ✓Describe the device's intended purpose as it appears in the ARTG entry.
- ✓Explain what it measures or does, how it is used, and who it is for.
- ✓Present your evidence accurately, with the study and its limits.
- ✓Include the trade name and at least one accepted indication or intended purpose.
What you cannot say
- ✗Advertise a device that is not included in the ARTG.
- ✗Promote the device for a purpose outside its ARTG entry.
- ✗Make a restricted representation about a serious disease without permission.
- ✗Make a prohibited representation at all.
An indication the ARTG entry does not carry. The entry is the boundary of what the website may claim, and marketing copy drifts past it quietly.
Getting it wrong costs the business, not whoever typed the words. The rules are public, and I write to the primary sources: TGA advertising code, ACCC guidance on false or misleading statements. That is not legal advice, a compliance sign-off or an AHPRA ruling. The practice stays responsible for what it publishes.
Fair question at this point: who is actually writing it?
Who writes your product pages?
One writer. Me.
Five years writing for Australian healthcare, agency trained. I have read the advertising guidelines cover to cover, twice, so you never have to. You brief me at the end of your day and the pages are waiting when you open up. No junior, no content mill, no ticket number.
The client work sits under confidentiality agreements, so the businesses stay unnamed. You can read 73 published articles instead, or start with one paid pilot page. I write for medical device manufacturers, diagnostics and ivd companies, software as a medical device, device distributors and sponsors, and for the agencies behind them. Full list on the industries page; the service itself is website copy.
And one thing comes with every page, whether you ask for it or not.
All Clear Audit. Proprietary. Built in Delhi, runs on every page I write.
The bonus of working with me: every page ships with a All Clear Audit.
All Clear Audit is the audit I built because the usual tools count keywords and have never read an advertising guideline. It reads your page the way Google, ChatGPT and the TGA do. 226 checks, every flag naming the rule it breaks, every fix already written.
I use AI where it earns its place. 226 checks by hand is nobody's afternoon. The writing is still mine. So you do not take my word for the copy, you take the report's, and you can argue with it.
Before you send anything, the four questions I get every week.
"Decent, but AI is picking favourites, and it is not you yet."
A demonstration report, not a client's site.
Before you ask
Questions device companies ask before they hire a website writer
Can we advertise a device that is not yet in the ARTG?
No. It is an offence to advertise to any person a medical device that is not included in the Australian Register of Therapeutic Goods. This catches pre-launch pages, coming soon announcements and pilot programs more often than people expect.
What does intended purpose actually limit?
Everything the copy claims. The ARTG entry defines the intended purpose, and it is prohibited to promote a device for a purpose outside that entry. In practice that means the verbs. Monitors, measures and assists are different claims from treats, prevents and cures.
Are the rules different when we market to clinicians instead of consumers?
Yes. The advertising rules that bite hardest govern advertising directed to the public, and communications to health professionals sit under different requirements. The practical problem is that most device websites mix both audiences on the same page, so clinician material ends up read as consumer advertising.
Are you signing off that my website is compliant?
No, and I would be careful with anyone who offers to. I write to the AHPRA advertising guidelines, the TGA advertising code and the NDIS Code of Conduct, and I show you the checks. That is not legal advice, a compliance sign-off or an AHPRA ruling. The practice stays responsible for what it publishes.
Right. Ready when you are.
Up for freelance
Ready when you are.
Book a free 30-minute call and tell me what's bugging you. Rather type? The form takes two minutes. Either way it's free. You get a fixed quote within 48 hours, and a straight answer if I'm not the right fit.
Real person, real reply, within 48 hours.
Or book a discovery call.
Pick a time that suits you. Same person answers, and a fixed price and a date follow within 48 hours.
