Compliance-first content for
industries that can't afford
to get it wrong.

Content creation is the writing. Content strategy is the thinking that makes the writing worth doing. Strategy covers what to publish, who it's for, which keywords to target, how each piece maps to your buyer journey, and what success looks like in numbers. Without strategy, you're just publishing and hoping. I do both, but I'll never write a word until the strategy makes sense.

Sometimes, yes. But only if the industry has a clear regulatory framework I can study and internalize before writing a single word. My core expertise is regulated industries: healthcare under AHPRA, financial services under ASIC, therapeutics under TGA. If your industry has compliance guardrails, I'll learn them properly. If it's a category with zero regulatory complexity, honestly, you might not need me. A generalist would do fine.

Google Search, Display, Performance Max, and YouTube (text overlays and scripts). I write headlines, descriptions, sitelinks, callouts, and structured snippets. Every ad is checked against Google's healthcare and financial services ad policies before delivery. I also write the landing pages your ads point to, because the best ad copy in the world is wasted if the landing page doesn't convert.

That's the entire point. I write under AHPRA, ASIC, and TGA frameworks every day. 3+ years full-time at one of Australia's top digital agencies, plus freelance work with three others. I know which claims trigger reviews, which testimonial structures are prohibited, and which disclaimers actually protect you versus just taking up space. Your legal team will spend less time redlining my drafts than anyone else's. That's not a promise. It's a pattern.

GEO (Generative Engine Optimization) makes your brand visible in AI search results from ChatGPT, Perplexity, and Google AI Overviews. A full project includes an AI visibility audit, llms.txt implementation, answer capsule architecture, structured data and schema markup, content reformatting for AI extraction, and ongoing monitoring. You'll know exactly where you show up, where you don't, and what changed after optimisation.

Both. Most clients start with a project (an AI content audit or a single campaign) and then move to a monthly retainer once they see the results. Retainers work better for ongoing content strategy, SEO, and GEO because consistency compounds. Project-based works for one-off needs like a website rewrite or a landing page sprint. We'll figure out which fits during the first call.

Two rounds of revisions are included with every deliverable. In practice, most clients use one or zero. That's not because I'm lucky. It's because I front-load the research and ask the right questions before I start writing. If you need a third round, we'll talk, but in 200+ projects it's happened maybe twice.

You get a scored report, a competitor benchmark, and a prioritised 90-day roadmap. The report is yours. Implement it yourself, hand it to your team, or hire me to execute it. No upsell. No pressure. You leave with a clear picture of where you stand in Google, ChatGPT, and Perplexity, and exactly what to fix first.