Website writer for vet clinics.Your reviews are legal. They are also nowhere on your site.
I'm Amisha. I write websites for veterinary clinics. Every page is written to be found, read by an owner at 11pm, and to pass your state vet board's code.
Ranks. Written to what owners type when a dog stops eating.
Books. Says what the first consult involves and costs.
Passes. Every claim checked against the vet board's code and ACL.
Fixed quote in 48 hours. Or start with one paid page.
Start with the sentence an owner types before they ever see your name.
What does an owner actually type before they choose?
Not your service names. They type the problem, in their own words, at the hour it starts bothering them.
Each of those is a page, or a heading, or the first sixty words of one. Answer it plainly and Google has something to rank. So does ChatGPT, which quotes the page it can understand.
There is a second reader. It never books anything.
What are the advertising rules for an Australian vet clinic?
Veterinarians are not registered under AHPRA, so the National Law and its testimonial ban do not reach you. Registration sits with your state veterinary practitioners board, under its own Act and its own code.
The Australian Consumer Law reads the same page, so a superiority claim is one you must prove. Client reviews, though, are legal for a vet. Most sites never use them.
What you can say
- ✓Publish genuine, consented client reviews about your clinic.
- ✓Describe what a consult involves, what it costs, and what happens next.
- ✓State a vet's actual qualifications, memberships and further study.
- ✓Say a vet holds specialist registration, if they actually hold it.
What you cannot say
- ✗Call a vet a specialist without specialist registration in that branch.
- ✗Use expert, consultant in, or an -ist title that implies specialist status.
- ✗Claim to be the best or the leading clinic without being able to prove it.
- ✗Promise an outcome for a treatment or a surgery.
The word specialist, or expert, or a title ending in -ist, on a vet who does not hold specialist registration in that branch. It is the most common thing on an Australian vet team page.
Getting it wrong costs the business, not whoever typed the words. The rules are public, and I write to the primary sources: Veterinary Practitioners Board of NSW guidelines, ACCC guidance on false or misleading statements. That is not legal advice, a compliance sign-off or an AHPRA ruling. The practice stays responsible for what it publishes.
Fair question at this point: who is actually writing it?
Who writes your vet clinic pages?
One writer. Me.
Five years writing for Australian healthcare, agency trained. I have read the advertising guidelines cover to cover, twice, so you never have to. You brief me at the end of your day and the pages are waiting when you open up. No junior, no content mill, no ticket number.
The client work sits under confidentiality agreements, so the businesses stay unnamed. You can read 73 published articles instead, or start with one paid pilot page. I write for small animal clinics, emergency and after-hours hospitals, mixed and rural practices, equine practices, and for the agencies behind them. Full list on the industries page; the service itself is website copy.
And one thing comes with every page, whether you ask for it or not.
All Clear Audit. Proprietary. Built in Delhi, runs on every page I write.
The bonus of working with me: every page ships with a All Clear Audit.
All Clear Audit is the audit I built because the usual tools count keywords and have never read an advertising guideline. It reads your page the way Google, ChatGPT and your state veterinary board do. 226 checks, every flag naming the rule it breaks, every fix already written.
I use AI where it earns its place. 226 checks by hand is nobody's afternoon. The writing is still mine. So you do not take my word for the copy, you take the report's, and you can argue with it.
Before you send anything, the four questions I get every week.
"Decent, but AI is picking favourites, and it is not you yet."
A demonstration report, not a client's site.
Before you ask
Questions vet clinics ask before they hire a website writer
Do the AHPRA advertising rules apply to veterinary clinics?
No. Veterinarians are not registered under AHPRA, so the National Law and its section 133 do not apply to a vet practice. Registration sits with state and territory veterinary boards under separate Acts, and each board publishes its own code of professional conduct.
Can a vet clinic use client testimonials and Google reviews?
Yes. The testimonial ban in human healthcare comes from section 133 of the National Law and does not reach veterinarians. Genuine, consented client reviews are legal on a vet website. They must not be misleading, which is the Australian Consumer Law test.
Can we call our vet a specialist or a dermatologist?
Only if they hold specialist registration in that branch. In New South Wales representing yourself as a specialist without that registration is an offence. The state board has treated consultant in, expert, and words ending in -ist, including dermatologist, as implying specialist status.
Are you signing off that my website is compliant?
No, and I would be careful with anyone who offers to. I write to the AHPRA advertising guidelines, the TGA advertising code and the NDIS Code of Conduct, and I show you the checks. That is not legal advice, a compliance sign-off or an AHPRA ruling. The practice stays responsible for what it publishes.
Right. Ready when you are.
Up for freelance
Ready when you are.
Book a free 30-minute call and tell me what's bugging you. Rather type? The form takes two minutes. Either way it's free. You get a fixed quote within 48 hours, and a straight answer if I'm not the right fit.
Real person, real reply, within 48 hours.
Or book a discovery call.
Pick a time that suits you. Same person answers, and a fixed price and a date follow within 48 hours.
