AHPRA-compliant copywriter · GP clinics & medical centres

SEO and website copy for GP clinics and medical centres, written to book.

I write your

Written to pass AHPRA and TGA review and still book patients. Compliance checked line by line, with the evidence report attached.

Start a conversation → Check your site in 60 seconds
Amisha SharmaAmisha Sharma · compliance checked copy · evidence report with every page
Amisha Sharma, medical centre copywriter, at her writing desk
G
Google · Map results
Your clinic, on the map
AI
ChatGPT · "GP near me"
Your clinic, recommended
✓
GhostRank · before it ships
Audit passed, no stress
✓
Front desk · Monday, 8:04am
New patient, booked
In short

Amisha Sharma is a compliance-first copywriter at Commas & Chaos and an ISB alumna. She writes compliance checked healthcare copy for Australian practices and agencies. No delivered work of hers has been flagged by a regulator to date. Every page she writes is checked 226 ways before it ships.

Who I write for
General practice clinicsFamily medical centresBulk-billing & mixed-billing practicesSkin cancer clinicsTelehealth GP servicesWomen's & men's health clinicsGeneral practice clinicsFamily medical centresBulk-billing & mixed-billing practicesSkin cancer clinicsTelehealth GP servicesWomen's & men's health clinics
01
01The difference

Same clinic. Two ways to write it.

✕  What most clinics write

"Bulk-billing GP, no gap ever. Same-day appointments guaranteed. Best doctors in town."

It promises bulk-billing to every patient, guarantees same-day access, and calls the team the best. Bulk-billing accuracy and blanket promises are exactly what gets a medical centre flagged. That is three risks in one line.

vs
✓  What I write

"General practice for your whole family. What each appointment covers, how our billing works, and how to book."

Compliant, specific, and calm. This is the version a new patient books.

Compliant copy has a reputation for being boring. That is a writing problem, not a compliance one. I fix the writing.

5+
Years writing content, agency trained
226
GhostRank checks, every page
48h
Reply on every brief
2
Rounds of edits, every project
AHPRA · Medicare · GP advertising

The rules are strict. Most medical centre websites slip up.

GP advertising sits under AHPRA, the Medical Board of Australia and the National Law. Your Medicare and bulk-billing claims must also be accurate under the Consumer Law. Reviews, blanket 'bulk-billing' claims, 'same-day' promises and misused specialist titles all get flagged. Not sure where your site stands? Check in 60 seconds, whether your site is live or still being written.

Six quick questions. Your results, straight away.

02
02What I write

Your medical centre website, start to finish.

I'm a medical centre copywriter. Your website is the core, and it's where most clinics start. Need Google Ads, social, or SEO articles too? I write those as well.

The website · the core
⌂

Homepage

The page that decides if they stay or bounce.

✎

Service pages

One per service, the way AHPRA allows.

✿

About & our GPs

Your team and training. The trust page.

$

Fees & billing

Bulk-billing and gap fees, worded accurately.

✱

Landing pages

For a service or a campaign.

Beyond the website · if you want it
◎

Google Ads copy

Ads that pass Google and AHPRA at once.

♥

Social media copy

Captions that survive Meta review and the rules.

↗

SEO articles

The questions patients Google, answered by you.

▤

Content strategy

What to publish, where, and in what order.

✓

The GhostRank Audit

226 checks on your current site. Fixed at $1,500.

One writer for all of it. Quoted flat, upfront.

03
03Why clinics hire me

Four jobs. One writer.

0
delivered pages flagged by a regulator

Written inside the GP advertising rules, line by line.

GP advertising law bans reviews and endorsements, needs accurate bulk-billing claims, and protects the specialist title. I write to AHPRA every day. No delivered work of mine has been flagged by a regulator to date. Your registration is safe with me.

↗

Built to get found on Google and in AI answers.

I structure your pages so Google and AI search can understand them. That gives you a real shot at showing up when someone looks for a GP nearby.

✎

Premium, so you attract the right patients.

Copy that reads like a trusted family practice, not a discount deal. It brings in the patients who stay with your clinic, not the deal-hunters who vanish.

Amisha Sharma

My eyes on every word. Every time.

You are never a ticket number in an agency queue. Your pages are never handed to a junior or a content mill. You brief me, I write, and the person answering your email is the person who wrote your homepage. That is why the quality holds, from page one to page fifty.

the whole point

Every clinic offers the same care.
Your words are what's yours.

and the right words book the right patients
04
04How it works

Three steps, and you never write a word.

01

Send a brief

Tell me about your clinic and what you need written. Five minutes.

02

We talk

A 30-minute call, then one flat fee. No hourly billing, no lock-in.

03

I write

Every page written, checked, and handed over ready to publish. Two rounds of edits.

Amisha Sharma, compliance-first copywriter
05Who writes your copy

Amisha Sharma.

I'm Amisha Sharma, a compliance-first copywriter for regulated Australian brands, GP clinics and medical centres included. I am an ISB alumna, agency trained on Australian accounts. No delivered work of mine has been flagged by a regulator to date. My job is copy that passes compliance review, ranks on Google, gets quoted by AI, and still sounds like a human wrote it. Every page runs through my 226-point GhostRank audit before it ships. I write like my own registration is on the line.

ISB alumnaAgency trained on Australian accountsNo regulator flags to dateAHPRA · Medical Board · TGA
06
06The alternatives

Why not just hire any copywriter?

Because most of them will get your clinic flagged. Here is the honest comparison.

✕

An SEO agency

Ranks you, then gets you flagged. They know Google. They have never read the AHPRA GP advertising rules.

✕

A compliance lawyer

Keeps you safe and hands you copy no one reads. Safe and invisible is still invisible.

✕

A cheap freelancer

Copy that gets pulled. You save a few hundred dollars and risk a complaint.

✕

ChatGPT on its own

Fast, generic, no judgement. It cannot tell a safe sentence from a breach.

✓

A compliance-first copywriter

Compliant, ranks, cited by AI, books patients. I do all four. And I personally watch every word, so you always know who is writing: me. Every page passes the 226-point GhostRank check first.

07
07The rules, in plain English

What do the AHPRA advertising rules mean for your medical centre website?

Short version: you can describe your services in full, but you cannot use reviews, promise outcomes, or advertise bulk-billing as if every patient qualifies. Here is how that plays out on a real clinic site.

✓  What you can say
  • Describe each service and what an appointment involves.
  • Explain who a service suits, and when to see your GP.
  • Share your team's qualifications, training and registration.
  • Set out your fees clearly, including exactly when bulk-billing applies.
vs
✗  What you can't say
  • Publish patient reviews or endorsements as advertising.
  • Advertise 'bulk-billing' or 'no gap' as if every patient qualifies.
  • Call a GP a specialist without specialist registration.
  • Promise outcomes, or name a prescription medicine or vaccine.

None of this is guesswork. The rules are public, and I write to the primary sources. The clearest place to start is the AHPRA advertising hub, which sets out how registered health practitioners may advertise. Your GPs sit under the Medical Board of Australia, and the same scheme bans reviews and endorsements in advertising under section 133 of the National Law. The word specialist is protected under section 115A, so a general practitioner cannot use it. The trap that catches most medical centres is billing. If you advertise 'bulk-billing' or 'no gap' but some patients pay a gap fee, that can mislead. The safe path is to state exactly when bulk-billing applies, in line with how Medicare bulk-billing works through Services Australia. If your clinic advertises vaccines, weight or cosmetic services, the TGA advertising rules bite too. I read the rules every time they touch a page. In 2026 that reading is the difference between a website that grows your clinic and one that quietly waits for a complaint.

the unfair advantage

A tool no other copywriter has. Every page runs through it.

GhostRank is my own 226-point audit. It checks how a page ranks on Google, how it reads to AI search, and where it breaks the advertising rules. You hire me as a copywriter. I run every page through it before it ships, and the report comes to you with the work.

0
Checks per page
3
SEO · AI · rules
A GhostRank audit scorecard showing an overall score and signal coverage
08
08Pricing

Flat quotes. Priced to your scope.

✓ Founding rate, until 30 September 2026
Option one · A few pages
from $2,490 AUD

Five pages for $2,490. Ten pages for $4,390.

  • Strategy, writing, compliance check
  • Written for Google and AI search
  • Two rounds of edits
Start a conversation
Option two · The whole project
Custom quote

Your full site. Ads and articles, if you want them.

  • Every page, one voice
  • Strategy included
  • One flat quote, upfront
Start a conversation →

Founding rate: $1,690 for 5 pages, $2,950 for 10. It runs until 30 September 2026, or the first three clients. In exchange I ask for a testimonial and permission to show the before and after.

A note from me

Dear practice owner,

You trained for years to care for patients. You did not train to spend your evenings wondering whether a line about bulk-billing could draw a complaint.

I understand the frustration. Your happiest patients leave glowing reviews, and you cannot use them. The clinic down the road promises no gap for everyone and calls its doctors the best. You play it straight and it feels like losing.

Most of them will not get away with it for long. GP advertising sits under AHPRA and the Medical Board of Australia. One embedded review, one blanket billing claim, and you have a breach live on your own website.

The clinics that win the new patient are not the loudest. They sound honest and expert. They explain the service, the billing, and how to book. That is what a family choosing a GP wants.

So let me take the words off your plate. Every page compliant. Every claim checked. Every line written to sound like the practice you already are.

You look after the patients. Let me look after the words.

Amisha Sharma
Amisha
Amisha Sharma · Compliance-first copywriter
The promise

Your website should bring patients,
not fines.

Fixed prices. Evidence report. AHPRA and TGA checked before you see a single line.

Start a conversation See what the audit covers
09
09Questions

The ones medical centres ask.

What can't GP clinics say under the AHPRA advertising rules?+

You can't use patient reviews and endorsements as advertising, promise outcomes, name a prescription medicine or vaccine, or call a GP a specialist without specialist registration. Section 133 of the National Law bans reviews and endorsements for regulated health services. You can describe your services, what an appointment involves, your team's qualifications, and your billing. The Medical Board of Australia sits under AHPRA and enforces these rules through 2026.

Can I advertise bulk-billing or 'no gap' on my website?+

Only if it is accurate for the patients it claims to cover. You can't advertise 'bulk-billing' or 'no gap' as a blanket promise when some patients pay a gap fee. That reads as misleading under the Australian Consumer Law. I write your billing clearly: who is bulk-billed, when a gap applies, and how Medicare fits in, so it converts without overstating.

Can I keep my Google reviews?+

Reviews people leave on Google itself are outside your control, and you don't have to remove them. The problem is advertising. You can't embed those reviews on your website, quote them in a post, or run them in an ad. Section 133 of the National Law treats that as an endorsement in your advertising, which is banned. I build trust with proof AHPRA allows instead.

Can I call our GPs specialists?+

Only if a doctor holds specialist registration in a recognised specialty. 'Specialist' is a protected title under section 115A of the National Law. A general practitioner is not a specialist just because they are experienced. I describe your GPs' training, special interests and areas of focus accurately, without a protected title you can't use.

Let's talk about your medical centre website.

Tell me about your clinic and what you need written. I read every brief myself.

  • 01 You send the brief. Five minutes.
  • 02 We talk for 30 minutes.
  • 03 You get one flat quote. No lock-in.

Currently taking on new clinic projects

Faster on your phone? WhatsApp me your website link.

Prefer email? amisha@commasandchaos.com

No obligation, no retainer. I reply within 48 hours, and your details stay with me.

Start a conversation →