Website writer for medical centres.Your bulk billing line is the most misread sentence on the site.
I'm Amisha. I write websites for GP and medical centres. Every page is written to be found, read by a patient at 11pm, and to pass the AHPRA advertising guidelines.
Ranks. Written to what people type needing a doctor today.
Books. Says what the first appointment involves and costs.
Passes. Every claim checked against the AHPRA advertising guidelines.
Fixed quote in 48 hours. Or start with one paid page.
Start with the sentence a patient types before they ever see your name.
- All Clear Audit
- Founding audits $1,500
- Written to compliance rules
- Healthcare clinics only
- Written for AI search
- Fixed quotes in AUD
- Replies within 48 hours
- Australian English, Australian hours
What does a patient actually type before they choose?
Not your service names. They type the problem, in their own words, at the hour it starts bothering them.
Each of those is a page, or a heading, or the first sixty words of one. Answer it plainly and Google has something to rank. So does ChatGPT, which quotes the page it can understand.
There is a second reader. It never books anything.
What do the AHPRA advertising rules mean for your medical centre website?
Your website advertises a regulated health service, so the AHPRA advertising guidelines read every line of it. They are made under the National Law, and they bind the practice.
What you can say
- ✓Describe each service and what an appointment involves.
- ✓Explain who a service suits, and when to see your GP.
- ✓Share your team's qualifications, training and registration.
- ✓Set out your fees clearly, including exactly when bulk-billing applies.
What you cannot say
- ✗Publish patient reviews or endorsements as advertising.
- ✗Advertise 'bulk-billing' or 'no gap' as if every patient qualifies.
- ✗Call a GP a specialist without specialist registration.
- ✗Promise outcomes, or name a prescription medicine or vaccine.
A bulk billing line written as though it applies to everyone. If it only covers some patients, on some days, that is a claim the practice has to stand behind.
Getting it wrong costs the business, not whoever typed the words. The rules are public, and I write to the primary sources: AHPRA advertising guidelines. For the detail, read AHPRA Advertising for GPs: The 5 Website Mistakes Every Second Practice Makes. That is not legal advice, a compliance sign-off or an AHPRA ruling. The practice stays responsible for what it publishes.
Fair question at this point: who is actually writing it?
Who writes your medical centre pages?
One writer. Me.
Five years writing for Australian healthcare, agency trained. I have read the advertising guidelines cover to cover, twice, so you never have to. You brief me at the end of your day and the pages are waiting when you open up. No junior, no content mill, no ticket number.
The client work sits under confidentiality agreements, so the businesses stay unnamed. You can read 73 published articles instead. I write for general practice clinics, family medical centres, bulk-billing and mixed-billing practices, skin cancer clinics, and for the agencies behind them. Full list on the industries page; the service itself is website copy.
And one thing comes with every page, whether you ask for it or not.
All Clear Audit. Proprietary. Built in Delhi, runs on every page I write.
The bonus of working with me: every page ships with a All Clear Audit.
All Clear Audit is the audit I built because the usual tools count keywords and have never read an advertising guideline. It reads your page the way Google, ChatGPT and AHPRA do. 301 checks, every flag naming the rule it breaks, every fix already written.
I use AI where it earns its place. 301 checks by hand is nobody's afternoon. The writing is still mine. So you do not take my word for the copy, you take the report's, and you can argue with it.
Before you send anything, the four questions I get every week.
"Decent, but AI is picking favourites, and it is not you yet."
A demonstration report, not a client's site.
Before you ask
Questions practice managers ask before they hire a website writer
What can't GP clinics say under the AHPRA advertising rules?
You can't use patient reviews and endorsements as advertising, promise outcomes, name a prescription medicine or vaccine, or call a GP a specialist without specialist registration. Section 133 of the National Law bans reviews and endorsements for regulated health services.
Can I advertise bulk-billing or 'no gap' on my website?
Only if it is accurate for the patients it claims to cover. You can't advertise 'bulk-billing' or 'no gap' as a blanket promise when some patients pay a gap fee. That reads as misleading under the Australian Consumer Law.
Can I keep my Google reviews?
Reviews people leave on Google itself are outside your control, and you don't have to remove them. The problem is advertising. You can't embed those reviews on your website, quote them in a post, or run them in an ad.
Are you signing off that my website is compliant?
No, and I would be careful with anyone who offers to. I write to the AHPRA advertising guidelines, the TGA advertising code and the NDIS Code of Conduct, and I show you the checks. That is not legal advice, a compliance sign-off or an AHPRA ruling. The practice stays responsible for what it publishes.
Right. Ready when you are.
Up for freelance
Ready when you are.
Book a free 30-minute call and tell me what's bugging you. Rather type? The form takes two minutes. Either way it's free. You get a fixed quote within 48 hours, and a straight answer if I'm not the right fit.
Real person, real reply, within 48 hours.
Or book a discovery call.
Pick a time that suits you. You talk to me, not a sales team. A fixed price and date follow within 48 hours.
