Website copy for GP clinics and medical centres, written to book.

You can't use patient reviews and endorsements as advertising, promise outcomes, name a prescription medicine or vaccine, or call a GP a specialist without specialist registration. Section 133 of the National Law bans reviews and endorsements for regulated health services. You can describe your services, what an appointment involves, your team's qualifications, and your billing. The Medical Board of Australia sits under AHPRA and enforces these rules through 2026.

Only if it is accurate for the patients it claims to cover. You can't advertise 'bulk-billing' or 'no gap' as a blanket promise when some patients pay a gap fee. That reads as misleading under the Australian Consumer Law. I write your billing clearly: who is bulk-billed, when a gap applies, and how Medicare fits in, so it converts without overstating. Accurate billing copy also builds more trust than a promise a patient later finds is not true.

Reviews people leave on Google itself are outside your control, and you don't have to remove them. The problem is advertising. You can't embed those reviews on your website, quote them in a post, or run them in an ad. Section 133 of the National Law treats that as an endorsement in your advertising, which is banned. I build trust with proof AHPRA allows instead, like your services, your team and your billing explained clearly.

Only if a doctor holds specialist registration in a recognised specialty. 'Specialist' is a protected title under section 115A of the National Law. A general practitioner is not a specialist just because they are experienced. I describe your GPs' training, special interests and areas of focus accurately, without a protected title you can't use. That keeps you safe and still shows patients your team's depth.

Yes. Compliant copy is more specific, and specific is what Google and AI search reward. A clear description of a service, your billing, and how to book gets cited, while vague claims get filtered. Compliant pages have ranked and been quoted by AI tools. You never trade safety for visibility.

I write to the current AHPRA rules and the National Law, and add a short note on why each claim is safe. That note makes your next review fast and cheap. No writer can promise a regulator's final view. No delivered work of mine has been flagged by a regulator to date.

About a week for a single page, two to three weeks for a small site. Projects start at $600 AUD and scale with scope, quoted as a flat fee upfront. The 226-point GhostRank audit is included free, and it sells on its own for $390. Two rounds of edits are included.

No. You answer a few questions on one 30-minute call, and I write the rest. You never face a blank page. I turn your clinical knowledge into words that book patients, so your only job is to talk about the work you already do.