Website writer for community pharmacies.Half your services are invisible, because the site only lists opening hours.
I'm Amisha. I write websites for community pharmacies: homepage, service pages, pharmacist profiles, scripts and bookings. Each page is written to be found on Google, read by a customer at 11pm, and to sit inside the AHPRA guidelines, with the TGA code on top wherever a medicine appears before you see it.
Ranks. Written to what people really type when someone needs a vaccination this weekend.
Books. Says what the first visit involves, what it costs and what happens next.
Passes. Every claim checked against the AHPRA advertising guidelines and the TGA advertising code before you see it.
Fixed quote in 48 hours. No sales call first. Or start with one paid page.
Start with the sentence a customer types before they ever see your name.
What does a customer actually type before they choose?
Not your service names. They type the problem, in their own words, at the hour it starts bothering them.
Each of those is a page, or a heading, or the first sixty words of one. Answer it plainly and Google has something to rank. So does ChatGPT, which quotes the page it can understand.
There is a second reader. It never books anything.
What do the 2026 rules mean for a pharmacy website?
Your website advertises a regulated health service, so the AHPRA advertising guidelines read every line of it. They are made under the National Law, and they bind the practice.
The TGA advertising code sits on top the moment a medicine enters the sentence. Prescription-only products cannot be advertised to the public at all, by name or by hint. Two rulebooks, one page.
What you can say
- ✓Describe every professional service, what it involves and what it costs.
- ✓Name your pharmacists, their registration and their training.
- ✓Advertise your retail range, opening hours, delivery and price.
- ✓Advertise a Schedule 3 medicine only if it is listed in Appendix H.
What you cannot say
- ✗Name or picture a Schedule 4 or Schedule 8 medicine to the public.
- ✗Name a Schedule 3 medicine that is not listed in Appendix H.
- ✗Use customer reviews or endorsements about a professional service.
- ✗Put prescription medicine prices on a billboard, television or radio.
A prescription product named on a public page. Even in a service description, that is advertising a prescription medicine to the public.
Getting it wrong costs the business, not whoever typed the words. The rules are public, and I write to the primary sources: AHPRA advertising guidelines, TGA advertising code. That is not legal advice, a compliance sign-off or an AHPRA ruling. The practice stays responsible for what it publishes.
Fair question at this point: who is actually writing it?
Who writes your pharmacy pages?
One writer. Me.
Five years writing for Australian healthcare, agency trained. I have read the advertising guidelines cover to cover, twice, so you never have to. You brief me at the end of your day and the pages are waiting when you open up. No junior, no content mill, no ticket number.
The client work sits under confidentiality agreements, so the businesses stay unnamed. You can read 73 published articles instead, or start with one paid pilot page. I write for independent community pharmacies, pharmacy groups and banner brands, vaccination and health clinics in store, medication management services, and for the agencies behind them. Full list on the industries page; the service itself is website copy.
And one thing comes with every page, whether you ask for it or not.
All Clear Audit. Proprietary. Built in Delhi, runs on every page I write.
The bonus of working with me: every page ships with a All Clear Audit.
All Clear Audit is the audit I built because the usual tools count keywords and have never read an advertising guideline. It reads your page the way Google, ChatGPT and AHPRA and the TGA do. 226 checks, every flag naming the rule it breaks, every fix already written.
I use AI where it earns its place. 226 checks by hand is nobody's afternoon. The writing is still mine. So you do not take my word for the copy, you take the report's, and you can argue with it.
Before you send anything, the four questions I get every week.
"Decent, but AI is picking favourites, and it is not you yet."
A demonstration report, not a client's site.
Before you ask
Questions pharmacy owners ask before they hire a website writer
Can a pharmacy use Google reviews on its website?
It depends which half of the business the review is about. Pharmacists are registered health practitioners, so section 133 of the National Law bans testimonials about a regulated health service. Reviews about your vaccination clinic, medication reviews or other professional services cannot be used in your advertising.
Which medicines can a pharmacy advertise to the public?
Schedule 4 and Schedule 8 medicines cannot be advertised to the public at all. Schedule 3 pharmacist-only medicines can only be advertised if the substance is listed in Appendix H of the Poisons Standard, and most are not. Everything unscheduled, along with your services and retail range, can be advertised normally.
What should a pharmacy website actually lead with?
The professional services, because that is where the margin is and it is the part you are most free to describe. Medication reviews, vaccinations, sleep services, wound care and health checks can be explained in full: what happens, how long it takes, what it costs, how to book.
Are you signing off that my website is compliant?
No, and I would be careful with anyone who offers to. I write to the AHPRA advertising guidelines, the TGA advertising code and the NDIS Code of Conduct, and I show you the checks. That is not legal advice, a compliance sign-off or an AHPRA ruling. The practice stays responsible for what it publishes.
Right. Ready when you are.
Up for freelance
Ready when you are.
Send the URL and one sentence about what's bugging you. Within 48 hours: a fixed quote, a delivery date, and a straight answer if I'm not the right fit.
Real person, real reply, within 48 hours.
Or message me on WhatsApp.
A line or two is plenty. Same person answers, and you get a fixed price and a date back within 48 hours.
