Community pharmacies, and the rules that read your website

Website writer for community pharmacies.Half your services are invisible, because the site only lists opening hours.

I'm Amisha. I write websites for community pharmacies. Every page is written to be found, read by a customer at 11pm, and to pass the AHPRA guidelines and the TGA code.

  • Ranks. Written to what customers type for a weekend vaccination.

  • Books. Says what the first visit involves and costs.

  • Passes. Every claim checked against AHPRA and the TGA code.

Fixed quote in 48 hours. Or start with one paid page.

Tell me what's bugging you. Quote in 48 hours.

Two minutes. Nothing owed for asking.

Start with the sentence a customer types before they ever see your name.

What does a customer actually type before they choose?

Not your service names. They type the problem, in their own words, at the hour it starts bothering them.

  • pharmacy open now near me
  • flu vaccination pharmacy near me
  • webster pack pharmacy
  • sleep apnoea test pharmacy

Each of those is a page, or a heading, or the first sixty words of one. Answer it plainly and Google has something to rank. So does ChatGPT, which quotes the page it can understand.

There is a second reader. It never books anything.

What do the 2026 rules mean for a pharmacy website?

Your website advertises a regulated health service, so the AHPRA advertising guidelines read every line of it. They are made under the National Law, and they bind the practice.

The TGA advertising code sits on top the moment a medicine enters the sentence. Prescription-only products cannot be advertised to the public at all, by name or by hint. Two rulebooks, one page.

What you can say

  • ✓Describe every professional service, what it involves and what it costs.
  • ✓Name your pharmacists, their registration and their training.
  • ✓Advertise your retail range, opening hours, delivery and price.
  • ✓Advertise a Schedule 3 medicine only if it is listed in Appendix H.

What you cannot say

  • ✗Name or picture a Schedule 4 or Schedule 8 medicine to the public.
  • ✗Name a Schedule 3 medicine that is not listed in Appendix H.
  • ✗Use customer reviews or endorsements about a professional service.
  • ✗Put prescription medicine prices on a billboard, television or radio.
The usual culprit

A prescription product named on a public page. Even in a service description, that is advertising a prescription medicine to the public.

Getting it wrong costs the business, not whoever typed the words. The rules are public, and I write to the primary sources: AHPRA advertising guidelines, TGA advertising code. For the detail, read AHPRA Advertising for Pharmacists: Where Retail and Regulation Collide. That is not legal advice, a compliance sign-off or an AHPRA ruling. The practice stays responsible for what it publishes.

Fair question at this point: who is actually writing it?

Who writes your pharmacy pages?

One writer. Me.

Five years writing for Australian healthcare, agency trained. I have read the advertising guidelines cover to cover, twice, so you never have to. You brief me at the end of your day and the pages are waiting when you open up. No junior, no content mill, no ticket number.

The client work sits under confidentiality agreements, so the businesses stay unnamed. You can read 73 published articles instead. I write for independent community pharmacies, pharmacy groups and banner brands, vaccination and health clinics in store, medication management services, and for the agencies behind them. Full list on the industries page; the service itself is website copy.

And one thing comes with every page, whether you ask for it or not.

All Clear Audit. Proprietary. Built in Delhi, runs on every page I write.

The bonus of working with me: every page ships with a All Clear Audit.

All Clear Audit is the audit I built because the usual tools count keywords and have never read an advertising guideline. It reads your page the way Google, ChatGPT and AHPRA and the TGA do. 301 checks, every flag naming the rule it breaks, every fix already written.

I use AI where it earns its place. 301 checks by hand is nobody's afternoon. The writing is still mine. So you do not take my word for the copy, you take the report's, and you can argue with it.

301 checksSEO, GEO, complianceEvery flag with a fixOne free rework

Before you send anything, the four questions I get every week.

0Out of 100 · 0 checks run

"Decent, but AI is picking favourites, and it is not you yet."

Search engine basics 88
Is your content easy to read 80
Do you look credible 58
Will AI actually cite you 57
Critical
A prescription product named on a public pageFlagged against the AHPRA advertising guidelines and the TGA advertising code.
Rewrite ready
High
"Free consult this month", no terms statedOffer without conditions stated on the page.
Rewrite ready
Medium
No answer in the first 60 wordsAI citation check. Nothing quotable in the first screen.
Rewrite ready

A demonstration report, not a client's site.

Before you ask

Questions pharmacy owners ask before they hire a website writer

Can a pharmacy use Google reviews on its website?

It depends which half of the business the review is about. Pharmacists are registered health practitioners, so section 133 of the National Law bans testimonials about a regulated health service. Reviews about your vaccination clinic, medication reviews or other professional services cannot be used in your advertising.

Which medicines can a pharmacy advertise to the public?

Schedule 4 and Schedule 8 medicines cannot be advertised to the public at all. Schedule 3 pharmacist-only medicines can only be advertised if the substance is listed in Appendix H of the Poisons Standard, and most are not. Everything unscheduled, along with your services and retail range, can be advertised normally.

What should a pharmacy website actually lead with?

The professional services, because that is where the margin is and it is the part you are most free to describe. Medication reviews, vaccinations, sleep services, wound care and health checks can be explained in full: what happens, how long it takes, what it costs, how to book.

Are you signing off that my website is compliant?

No, and I would be careful with anyone who offers to. I write to the AHPRA advertising guidelines, the TGA advertising code and the NDIS Code of Conduct, and I show you the checks. That is not legal advice, a compliance sign-off or an AHPRA ruling. The practice stays responsible for what it publishes.

Right. Ready when you are.

Up for freelance

Ready when you are.

Book a free 30-minute call and tell me what's bugging you. Rather type? The form takes two minutes. Either way it's free. You get a fixed quote within 48 hours, and a straight answer if I'm not the right fit.

Real person, real reply, within 48 hours.

Fill in the form to get in touch.

I reply within 48 hours.

Or .

Pick a time that suits you. You talk to me, not a sales team. A fixed price and date follow within 48 hours.

Amisha Sharma, seated and laughing