Telehealth website copy that doesn't advertise the medicine.

No. Advertising a prescription-only medicine to the public is prohibited under the Therapeutic Goods Act 1989, at sections 42DL(10) and 42DLB(7). That covers Schedule 4 and Schedule 8 medicines, and Schedule 3 unless the substance is listed in Appendix H of the Poisons Standard. You can advertise the consultation instead. The TGA's own example is a clinic saying it offers consultations related to smoking cessation. You describe the service, not the drug.

Yes. Section 133 of the National Law applies to a person who advertises a regulated health service. It is not limited to registered practitioners. The company running the platform is caught, and so is whoever controls the advertising. That means the ban on patient reviews and endorsements about clinical care applies to your marketing site, even though the company itself holds no registration.

Advertising, far more often than clinical care. In September 2025 one telehealth operator paid 10 infringement notices totalling $198,000 and gave the TGA an enforceable undertaking, over how its platforms promoted prescription-only weight-loss medicines. Separate telehealth businesses have been fined over $300,000 for the same category of conduct. The common thread is copy that named a medicine or sold the consult as a route to getting it.

You write about the consultation with real specificity. Who it suits, what happens on the call, how long it takes, what it costs, how follow-up works, and what the clinician will and will not do. Vagueness is what kills conversion, and vagueness is not required by the rules. A precise page about the service outperforms a vague page hinting at a medicine.

Yes. The guidelines took effect on 1 September 2023 and say a real-time consultation is required, and that prescribing from a questionnaire alone is not good practice. If your funnel copy implies a script arrives without a real consult, the page is advertising something the Board does not support. That is a copy problem before it is a clinical one.

Yes. Most platforms arrive with pages written by a growth team that had no idea where the line sat. I audit every page first with the 226-point GhostRank check, then rewrite the ones carrying risk. Usually that is the homepage, the condition pages, and the paid landing pages.

Yes. Compliant copy is more specific about the service, and specific is exactly what Google and AI search reward. Pages that describe the consult in detail answer real search intent. You never trade safety for visibility.

Yes, as an add-on. Telehealth ads have to clear Google policy, Meta policy, the TGA rules and the AHPRA rules at the same time. I write them to pass all four at once. That means fewer rejections, less wasted budget, and campaigns that stay live.

Prices are fixed and published. The site check is $390. Website copy packages are $2,490 for 5 pages and $4,390 for 10. There is no hourly billing. The $390 check is credited toward your copy package within 30 days.

I write to the current TGA and AHPRA rules and add a short note on why each claim is safe. That note makes your next compliance review fast and cheap. No writer can promise a regulator's final view. No delivered work of mine has been flagged by a regulator to date.