Social ad writer for Australian clinics.Ads that run, and keep running.
I'm Amisha. I write Meta and LinkedIn ad copy for Australian clinics: primary text, headlines, hooks and the brief your designer works from. Meta bans copy that implies it knows something about your health. That is why "struggling with back pain?" gets rejected and "physiotherapy in Newcastle" runs. AHPRA and the TGA sit on top of that.
It runs. Written inside Meta's Advertising Standards and LinkedIn's ad policy, before anything is submitted.
It stops the scroll. A hook that works without naming a condition or guessing at yours.
It keeps running. Fresh hooks before creative fatigue takes the numbers with it.
Quoted per campaign, in writing. Back within 48 hours.
So why does Meta keep flagging clinic accounts?
Why do clinic ads keep getting rejected on Meta?
Flagged as a personal health claim. You describe a treatment you offer. The automated review reads it as a claim about the person seeing it. You appeal. You wait.
Creative fatigue. Three variants, six weeks old. Clicks down, cost per booking up, and nobody has an afternoon to write fresh hooks.
Generic copy. Your ad can belong to any clinic in any suburb. In a feed full of noise, generic is invisible.
The ad and the page disagree. The ad promises one thing. The landing page says another. That wastes budget, and in healthcare it adds risk.
Copy written for the platform and the regulator is quoted per campaign, in writing, before anything starts.
And every day the account sits restricted, here's the bill.
What does a rejected campaign cost a clinic?
A patient.
Scrolling at 11pm. The ad that names the service and the suburb gets the tap. The one that asked "struggling with back pain?" never ran.
A restart.
Ads sitting in review spend nothing and learn nothing. Swap the copy to get past the filter and the algorithm starts learning again from zero.
A letter.
Repeat rejections do more than lose you an ad. They can get the ad account restricted. And the regulators still apply, whoever typed it. If a patient complains, or a regulator does a routine check, someone reads the ad: remove this, by this date. The National Law carries penalties and prosecution for advertising breaches. Most clinics never get that far, because they fix the copy. The usual culprits are a before and after image, a patient review, and a promised result.
You can rewrite all three yourself. Tonight. Between one clinic day and the next. Sure.
Or hand the words to someone who reads Meta's rules for a living. Hi.
Who's writing your ads?
One writer. Me. No account manager, no junior, no hand-off. The person who reads your account writes the ads, and answers your WhatsApp.
Five years of Australian healthcare writing. MA in English. 73 published articles you can read tonight. Most of the client work is under confidentiality agreements, so no logo wall, and no invented one either.
I write the words. Your media buyer keeps the account. Audiences, budgets and placements stay with whoever runs them, in house or agency. You get the deck: primary text, headlines, descriptions, calls to action, hook variants and creative briefs.
And every set of ads I write comes with a bonus.
All Clear Audit. Proprietary. Built in Delhi, runs on every page I write.
The bonus of working with me: every landing page ships with a All Clear Audit.
All Clear Audit is the audit I built because the usual tools count keywords and have never read the AHPRA guidelines. It reads a page the way Google, ChatGPT and AHPRA do. 226 checks. Every flag names the rule it breaks. Every fix is already written. See what the audit covers.
The ads get their own pass. Every hook, headline and line of primary text is read against Meta's Advertising Standards and LinkedIn's ad policy, and the notes say why each word was chosen.
You don't take my word for the copy. You take the report's. And you can argue with it.
So what can a clinic actually say in a social ad?
"Decent, but AI is picking favourites, and it is not you yet."
A demonstration report, not a client's site.
What can a clinic actually say in a social ad?
Plenty. "We can't say anything in this industry" is the line I hear most, and it is wrong. Meta's Advertising Standards and LinkedIn's ad policy sit on top of the AHPRA guidelines and the TGA code, and each one trips on something different. Search works the same way, on its own rule book: that is the Google Ads copy page.
"Struggling with anxiety?" Any line that implies it knows your health.
"Psychology in Newcastle." The service, and where to find it.
Before and after images, in any format. Carousel, slider, split screen or video.
The process, described. What the appointment involves, and how long it takes.
An implied guarantee of a result from a treatment.
What the treatment is for, and who it is not for.
A patient testimonial about a treatment.
Real credentials. Years in practice, qualifications, registration numbers.
One line pasted into every placement, then cut off mid sentence.
Copy written per placement. Feed, stories, reels, LinkedIn feed, InMail.
So what lands in your inbox, and when?
What lands in your inbox, and when?
Static ad copy deck
Primary text, headline, description and call to action for every variant, sorted by campaign, audience and how close they are to booking.
Hook variants
Three to five angles per concept, each mapped to a different patient concern, each with a testing hypothesis.
Creative direction briefs
Image direction, text overlay copy, visual hierarchy and sizing notes per platform. Your designer can action it straight away.
Landing page alignment
Matching headline and the first screen, so the ad and the page say the same thing. Fewer people bounce.
Compliance notes
The flagged phrase, the safe alternative and the policy it comes from, line by line. Your team keeps it for next time.
Four steps, brief to live.
00
Read the account
Your ad copy, your rejection history and your numbers, to find the phrases tripping the filters.
00
Brief
We agree the goal and the audience. I read what other clinics in your suburb are running, and find the angle they all miss.
00
Write and check
The full deck, every line read against platform policy and the regulators. All Clear Audit on the landing page. One free rework.
00
Rotate
Fresh hooks before the numbers drop. If an ad is rejected after launch, I rework it at no extra cost.
Questions? Same five everyone asks.
Before you ask
Questions clinics ask before they hire a social ad copywriter
Why do my healthcare ads keep getting rejected on Meta?
Meta's personal attributes policy bans ad copy that implies it knows something about a person's health. That is why "struggling with back pain?" gets rejected and "physiotherapy in Newcastle" runs. On top of that sit the AHPRA advertising guidelines and the TGA advertising code, which rule out testimonials and before and after images in any format. The fix is to reframe around the service and the suburb.
How do you handle creative fatigue in an ongoing campaign?
I build for it from the start. Every deck ships with several hook variants, so you can rotate before the numbers drop rather than after. Retainer clients get fresh hooks every three to four weeks.
Can you guarantee my ads will be approved?
No copywriter can. Platform policies change and automated review is imperfect. Anyone promising a fixed approval rate is guessing. What I promise is the process: current policies, compliant frameworks, and a note explaining every word choice. If an ad is rejected, I rework it at no extra cost.
Are you signing off that my ads are AHPRA compliant?
No. I write to the AHPRA advertising guidelines, the TGA advertising code and the platform policies, and I show you the notes. That is not legal advice, a compliance sign-off or an AHPRA ruling. The practice stays responsible for what it publishes.
Do you write LinkedIn as well as Meta?
Yes. Sponsored content, message ads and conversation ads, for health brands selling to business: private hospitals, medical devices, health tech, aged care and NDIS providers. The landing page behind the ad is website copy.
Right. Ready when you are.
Up for freelance
Ready when you are.
Book a free 30-minute call and tell me what's bugging you. Rather type? The form takes two minutes. Either way it's free. You get a fixed quote within 48 hours, and a straight answer if I'm not the right fit.
Real person, real reply, within 48 hours.
Or book a discovery call.
Pick a time that suits you. Same person answers, and a fixed price and a date follow within 48 hours.
PS. This is the last shot from the portfolio shoot that never made it anywhere. So it lives down here now.