Static ad copy that converts without getting your account flagged.
The image stops the scroll. The words make them click. In regulated industries, one wrong claim gets your ad account restricted. I write Meta and LinkedIn ad copy that drives results without crossing platform policy lines.
per ad concept
stated and honoured
Meta & LinkedIn
Amisha Sharma writes social ad copy for regulated industries in Australia, including healthcare, fintech, legal, insurance, and NDIS providers. Services cover Meta (Facebook and Instagram) ad copy, LinkedIn ad copy, creative direction briefs for designers, and A/B hook variants built for performance testing. Every ad is written compliance-first, following Meta and LinkedIn advertising policies for restricted categories. The result: static ads that convert without triggering policy reviews, account restrictions, or rejected campaigns. Free ad copy audit available for Australian regulated brands.
Your ads keep getting rejected.
Or worse, they keep getting ignored.
Running paid social in a regulated industry is a minefield. Here's what most teams are dealing with.
Ads flagged on Meta for healthcare or finance claims
You write an ad about your telehealth service or financial product. Meta's automated review flags it for "personal health" or "financial status" violations. You appeal. You wait. You lose momentum. Meanwhile, your competitors' campaigns keep running because they know exactly which words trigger the filter and which ones don't.
Creative fatigue is killing your performance
You launched three ad variants six weeks ago. CTR has dropped 40%. Cost per lead has doubled. Your team knows they need fresh creative, but nobody has time to write new hooks, test new angles, or brief the designer properly. So you keep running the same tired ads and watching ROAS decline week after week.
Generic copy that does not stop the scroll
Your ad copy reads like it was written by someone who has never worked in your industry. Vague value propositions. Bland headlines. Copy that could belong to any brand in any category. In a feed full of noise, generic means invisible. You are paying for impressions that nobody remembers.
No message-match between ad and landing page
The ad promises one thing. The landing page says something else. Your quality score drops. Your conversion rate tanks. The disconnect confuses prospects and wastes budget. In regulated industries, this mismatch also creates compliance risk when the ad implies something the landing page cannot legally support.
Ready to talk about your project?
Ad copy built for performance
and platform compliance.
I write static ad copy that gets approved, gets clicked, and gets results. Here's how.
Meta ad copy (Facebook and Instagram)
Primary text, headlines, and descriptions written for Meta's restricted ad categories. Every word chosen to maximise click-through without triggering automated policy flags or manual review holds.
Meta CompliantLinkedIn ad copy
Sponsored content, message ads, and conversation ads for B2B regulated brands. Financial services, healthtech, legaltech, and insurance. Professional tone that cuts through LinkedIn's noise without sounding corporate.
B2B FocusedCreative direction briefs
Detailed briefs for your designer or creative team. Image direction, text overlay copy, visual hierarchy guidance, and platform-specific sizing notes. Your designer gets clarity. You get on-brand statics faster.
Design-ReadyA/B hook variants
Three to five hook variations per ad concept, each targeting a different pain point, angle, or emotional driver. Built for systematic testing so you can identify winning messages without guessing.
Test-ReadyCompliance-first approach
Every ad reviewed against Meta's Advertising Standards and LinkedIn's Ad Policy before delivery. No health outcome claims. No financial return promises. No personal attribute assumptions. Clean copy, clean approvals.
Policy-SafePlatform-specific optimisation
Copy tailored to each placement: feed, stories, reels, right column, LinkedIn feed, and InMail. Character counts respected. Hooks front-loaded for truncation. Each placement gets copy that fits, not copy that's been cropped.
Placement-OptimisedWhat you actually get.
Every project is scoped to your campaign goals. Here's the full menu.
Static Ad Copy Deck
Complete copy for each ad variant: primary text, headline, description, and CTA. Organised by campaign objective, audience segment, and funnel stage. Ready to paste into Ads Manager.
Creative Direction Briefs
Detailed briefs your designer can action immediately. Image direction, text overlay copy, colour guidance, and visual hierarchy for every ad in the deck.
Hook Variant Matrix
Three to five hook angles per ad concept, mapped to different pain points, benefits, and audience motivations. Structured for systematic A/B testing with clear hypotheses.
Compliance Review Notes
Line-by-line compliance annotations showing why each word choice was made. Flagged phrases, safe alternatives, and platform policy references your team can use for future campaigns.
Landing Page Copy Alignment
Matching landing page headlines and above-the-fold copy that maintains message-match from ad to page. Better quality scores. Higher conversion rates. Lower cost per acquisition.
Performance Refresh Pack
When creative fatigue sets in, a fresh batch of hook variants, angles, and copy rotations. Designed to extend campaign life without starting from scratch.
Ready to talk about your project?
What Meta and LinkedIn allow
for regulated industries.
No personal health references in ad copy
Meta prohibits implying knowledge of a user's health condition. "Struggling with anxiety?" gets flagged. "Living with diabetes?" gets rejected.
No guaranteed financial outcomes
LinkedIn and Meta both restrict claims about specific returns, income, or financial results. "Earn $10K/month" or "guaranteed returns" triggers immediate rejection.
No before/after transformation claims
Implying guaranteed results from a health treatment or financial product violates both Meta's and LinkedIn's restricted content policies.
Education and awareness framing is allowed
"Learn how Australian healthcare providers are approaching X" reframes the message without making personal health assumptions.
Process and service descriptions are safe
"Book a consultation with a licensed provider" describes a service action, not a health or financial outcome. Approved consistently.
Social proof without outcome claims works
"Trusted by 500+ Australian businesses" or "4.8 stars from 200+ reviews" builds credibility without promising results.
The line I walk for you
Every platform has a different threshold for what triggers a policy flag. Meta's automated review catches different phrases than LinkedIn's manual review team. A word that's fine on LinkedIn will get your Meta ad rejected in seconds.
I know these thresholds because I write for regulated accounts every week. I know which synonyms pass review. Which framings communicate the same message without tripping filters. Which CTAs drive action without implying outcomes.
The result: ad copy that says what you need to say, gets approved on the first submission, and performs in-feed. Your media buyer spends less time filing appeals and more time optimising campaigns that are actually running.
I also provide compliance annotations with every ad deck, so your team understands why each word was chosen. That knowledge compounds. Over time, your entire team gets sharper at writing compliant copy.
If you're running paid social for a regulated brand in Australia...
May 2026
Dear Business Owner,
I know the drill. You set up the campaign. You write the copy. You hit publish. And then the notification comes: "Ad Rejected. This ad doesn't comply with our Advertising Policies."
So you rewrite it. You soften the language. You remove the word that you think triggered the flag. You resubmit. Rejected again. Different reason this time. You appeal. You wait three days. The campaign window closes. Your client asks why nothing is running.
Or maybe your ads do get approved, but they perform terribly. The copy is so watered down from compliance edits that it says nothing. It stops nobody. It converts nobody. You are paying for reach that delivers nothing.
"We can't say anything in this industry." That's what every social media manager in healthcare and finance tells me. It's not true. You can say plenty. You just need to know how to say it.
Here's what I've learned writing ad copy for regulated brands across healthcare, fintech, legal, insurance, and NDIS: compliance and performance are not opposites. The best-performing ads in restricted categories are the ones written by people who understand the rules well enough to write powerfully within them.
You can write a hook that stops the scroll without referencing a personal health condition. You can describe a financial service without promising returns. You can build urgency without making outcome claims. You can be direct, specific, and compelling while staying within every platform policy guideline.
That's what I do. I write static ad copy for Meta and LinkedIn that gets approved on the first submission, performs in-feed, and gives your media buyer something worth optimising. Hook variants for testing. Creative briefs for your designer. Compliance notes so your team learns the patterns.
If you're spending more time in the appeals queue than in Ads Manager, let's fix that. I offer a free ad copy audit for regulated brands. I'll review your current ads, identify which phrases are causing rejections, and show you exactly what to change. No pitch. No pressure. Just a clear path to ads that actually run.
Because your budget deserves better than sitting in "In Review" limbo.
Four steps to ads that run and convert.
Proof first. Testimonials as they come.
I'm collecting client testimonials the honest way, one real project at a time. Until they land, here's what you can hold me to.
Refund terms in writing. Full refund if a check finds nothing worth fixing. One free rework on copy. The terms are stated before you pay, and honoured.
Fixed, published prices. The GhostRank check is $390. Website copy packages are $2,490 and $4,390. Ad copy decks are quoted up front, in writing, before any work starts.
The evidence report. Every delivery ships with a GhostRank report: 226 checks across SEO, AI visibility, and AHPRA and TGA rules. Each flag cites the rule it breaks, so you check my work instead of taking my word.
Questions about social ad copy.
Meta's automated review system flags ads that reference personal attributes, including health conditions and financial status. Phrases like "Are you struggling with..." or "If you have..." imply knowledge of a user's personal situation, which violates their Special Ad Categories policy. The fix is not removing information. It is reframing the message using education-first, process-focused language that communicates the same value without triggering policy filters.
My core service is static ad copy: the text that accompanies image-based ads on Meta and LinkedIn. This includes primary text, headlines, descriptions, text overlay copy for the image itself, and creative direction briefs for your designer. I do not produce video scripts as a standalone service, but if your statics are performing well and you want to extend winning hooks into video format, we can discuss that as an add-on.
Creative fatigue is the single biggest performance killer in paid social. I build it into the process from the start. Every ad deck includes multiple hook variants so you can rotate copy before fatigue sets in. For retainer clients, I deliver fresh hook variants and angle rotations on a regular cadence, typically every three to four weeks, depending on spend volume and audience size. The goal is extending campaign life without rebuilding from zero.
Healthcare (telehealth, allied health, medical devices, medicinal cannabis, cosmetic medicine), fintech (lending, insurance, superannuation, financial advice), legal services, NDIS providers, and aged care. The common thread is platform ad policy restrictions. If your industry has special advertising rules on Meta or LinkedIn, I've likely written compliant copy for a similar brand.
Project-based or monthly retainer. A typical project includes an ad copy deck with five to ten ad variants, hook matrices, creative briefs, and compliance notes. Retainer clients get ongoing copy rotations, performance refresh packs, and priority turnaround. I scope a custom proposal after understanding your campaign goals, platforms, and volume. No hidden fees. No surprise invoices. You know the cost before I write a single word.
No copywriter can guarantee approval, because platform policies change and automated review systems are imperfect. Anyone who promises a fixed approval rate is guessing. What I can promise is the process. I write against current platform policies, use compliant frameworks, and include compliance annotations explaining every word choice. If an ad is flagged, I rework it immediately at no extra cost. That commitment is in writing before you pay.
Your budget deserves ads
that actually run.
I'll review your campaigns, flag what's causing rejections, and show you exactly what to change. Compliance-first. Conversion-focused.