Website writer for private hospitals.Your surgeons are excellent. Your website says so badly.
I'm Amisha. I write websites for private hospitals and day surgeries. Every page is written to be found, read by a patient at 11pm, and to pass the AHPRA advertising guidelines.
Ranks. Written to what patients type when a procedure is named.
Books. Says what admission involves and costs.
Passes. Every claim checked against the AHPRA advertising guidelines.
Fixed quote in 48 hours. Or start with one paid page.
Start with the sentence a patient types before they ever see your name.
What does a patient actually type before they choose?
Not your service names. They type the problem, in their own words, at the hour it starts bothering them.
Each of those is a page, or a heading, or the first sixty words of one. Answer it plainly and Google has something to rank. So does ChatGPT, which quotes the page it can understand.
There is a second reader. It never books anything.
What are the advertising rules for a private hospital in 2026?
Your website advertises a regulated health service, so the AHPRA advertising guidelines read every line of it. They are made under the National Law, and they bind the practice.
What you can say
- ✓Explain what happens on the day, from admission to discharge.
- ✓State your accreditation, your licence and your clinical governance.
- ✓Name your specialties, your equipment and your facilities factually.
- ✓Set out costs honestly, including what a patient may be asked to pay.
What you cannot say
- ✗Publish patient stories or testimonials about clinical care.
- ✗Create an unreasonable expectation of beneficial treatment.
- ✗Offer a discount, gift or inducement without stating the terms and conditions.
- ✗Make a no gap or from a price claim that is not true for every patient it reaches.
A recovery time stated as a fact. Every patient reads it as a promise, and the informed financial consent page has to match it.
Getting it wrong costs the business, not whoever typed the words. The rules are public, and I write to the primary sources: AHPRA advertising guidelines. That is not legal advice, a compliance sign-off or an AHPRA ruling. The practice stays responsible for what it publishes.
Fair question at this point: who is actually writing it?
Who writes your hospital pages?
One writer. Me.
Five years writing for Australian healthcare, agency trained. I have read the advertising guidelines cover to cover, twice, so you never have to. You brief me at the end of your day and the pages are waiting when you open up. No junior, no content mill, no ticket number.
The client work sits under confidentiality agreements, so the businesses stay unnamed. You can read 73 published articles instead, or start with one paid pilot page. I write for private hospitals, day surgeries and day procedure centres, private hospital groups, specialist surgical centres, and for the agencies behind them. Full list on the industries page; the service itself is website copy.
And one thing comes with every page, whether you ask for it or not.
All Clear Audit. Proprietary. Built in Delhi, runs on every page I write.
The bonus of working with me: every page ships with a All Clear Audit.
All Clear Audit is the audit I built because the usual tools count keywords and have never read an advertising guideline. It reads your page the way Google, ChatGPT and AHPRA do. 226 checks, every flag naming the rule it breaks, every fix already written.
I use AI where it earns its place. 226 checks by hand is nobody's afternoon. The writing is still mine. So you do not take my word for the copy, you take the report's, and you can argue with it.
Before you send anything, the four questions I get every week.
"Decent, but AI is picking favourites, and it is not you yet."
A demonstration report, not a client's site.
Before you ask
Questions hospitals and day surgeries ask before they hire a website writer
Does section 133 apply to a hospital, or only to the practitioners?
To both. Section 133 binds a person who advertises a regulated health service. Your hospital company is caught even though the company itself holds no registration, and whoever controls the advertising is treated as the advertiser.
Can we publish patient stories at all?
Not about clinical care. Section 133 prohibits testimonials or purported testimonials about a regulated health service, and that includes patient stories and experiences of care. If you want emotional proof, the compliant substitute is an honest description of what happens on the day.
Is a no gap banner a problem?
Usually yes, in three ways at once. It is a section 133 misleading advertising risk if it is not true for every patient who reads it. It is an informed financial consent problem, and it is an Australian Consumer Law risk.
Are you signing off that my website is compliant?
No, and I would be careful with anyone who offers to. I write to the AHPRA advertising guidelines, the TGA advertising code and the NDIS Code of Conduct, and I show you the checks. That is not legal advice, a compliance sign-off or an AHPRA ruling. The practice stays responsible for what it publishes.
Right. Ready when you are.
Up for freelance
Ready when you are.
Book a free 30-minute call and tell me what's bugging you. Rather type? The form takes two minutes. Either way it's free. You get a fixed quote within 48 hours, and a straight answer if I'm not the right fit.
Real person, real reply, within 48 hours.
Or book a discovery call.
Pick a time that suits you. Same person answers, and a fixed price and a date follow within 48 hours.
