Compliance-first copywriter · Fertility & IVF clinics

Website copy for fertility clinics, written to book consults.

I write your

Written to pass AHPRA and TGA review and still book patients. Compliance checked line by line, with the evidence report attached.

Start a conversation → Check your site in 60 seconds
Amisha SharmaAmisha Sharma · compliance checked copy · evidence report with every page
Amisha Sharma, fertility clinic copywriter, at her writing desk
G
Google · Map results
Your clinic, on the map
AI
ChatGPT · "IVF clinic near me"
Your clinic, recommended
✓
GhostRank · before it ships
Audit passed, no stress
✓
Front desk · Monday, 8:04am
New consult, booked
In short

Amisha Sharma is a compliance-first copywriter at Commas & Chaos and an ISB alumna. She writes compliance checked healthcare copy for Australian practices and agencies. No delivered work of hers has been flagged by a regulator to date. Every page she writes is checked 226 ways before it ships.

Who I write for
Fertility & IVF clinicsEgg freezing clinicsReproductive endocrinologistsFertility specialistsDonor & surrogacy programsMen’s fertility & andrologyFertility & IVF clinicsEgg freezing clinicsReproductive endocrinologistsFertility specialistsDonor & surrogacy programsMen’s fertility & andrology
01
01The difference

Same treatment. Two ways to write it.

✕  What most clinics write

"Australia’s number one IVF clinic. Our patients rave about their results, success guaranteed."

A superlative, a patient endorsement, and a success guarantee. That is three breaches of the AHPRA and ACCC rules in one line.

vs
✓  What I write

"Fertility treatment options, explained honestly. What each one involves, the steps, what it costs, and who it suits."

Compliant, specific, and warm. This is the version a hopeful first-timer books a consult after.

Compliant copy has a reputation for being boring. That is a writing problem, not a compliance one. I fix the writing.

5+
Years writing content, agency trained
226
GhostRank checks, every page
48h
Reply on every brief
2
Rounds of edits, every project
ACCC & AHPRA

The rules are strict. Most fertility sites push their luck.

Fertility advertising sits under both AHPRA and the ACCC. Success-rate claims draw the most scrutiny of all. If your pages promise outcomes or lean on personal accounts from patients, some of them are probably breaching right now. Not sure? Check in 60 seconds, whether your site is live or still being written.

Six quick questions. Your results, straight away.

02
02What I write

What does a fertility clinic copywriter write?

Your website is the core, and it's where most fertility clinics start. Need Google Ads, social, or SEO articles too? I write those as well.

The website · the core
⌂

Homepage

The page that decides if they stay or bounce.

✎

Treatment pages

IVF, egg freezing and more, with honest costs, the way the rules allow.

✿

About

Your team and training. The trust page.

?

FAQ & trust pages

The questions people are too shy to ask.

✱

Landing pages

For a campaign or a single treatment.

Beyond the website · if you want it
◎

Google Ads copy

Ads that pass Google, AHPRA and the ACCC at once.

♥

Social media copy

Captions that survive Meta review and the rules.

↗

SEO articles

The questions hopeful parents Google, answered by you.

▤

Content strategy

What to publish, where, and in what order.

✓

The GhostRank Audit

226 checks on your current site. Fixed at $1,500.

One writer for all of it. Quoted flat, upfront.

03
03Why clinics hire me

Four jobs. One writer.

0
delivered pages flagged by a regulator

Written inside the fertility rules, line by line.

Fertility advertising answers to both AHPRA and the ACCC. I write to those rules every day. No delivered work of mine has been flagged by a regulator to date. Your registration and your clinic’s reputation stay safe.

↗

Built to get found on Google and in AI answers.

I structure your pages so Google and AI search can understand them. That gives you a real shot at showing up when patients look for a fertility clinic nearby.

✎

Warm, so anxious patients feel safe.

Copy that reads like a clinic that listens, not a sales funnel. It brings in the patients who trust you with one of the biggest decisions of their life.

Amisha Sharma

My eyes on every word. Every time.

You are never a ticket number in an agency queue. Your pages are never handed to a junior or a content mill. You brief me, I write, and the person answering your email is the person who wrote your homepage. That is why the quality holds, from page one to page fifty.

the whole point

Every clinic offers the same treatments.
Your words are what's yours.

and the right words earn the right trust
04
04How it works

Three steps, and you never write a word.

01

Send a brief

Tell me about your clinic and what you need written. Five minutes.

02

We talk

A 30-minute call, then one flat fee. No hourly billing, no lock-in.

03

I write

Every page written, checked, and handed over ready to publish. Two rounds of edits.

Amisha Sharma, compliance-first copywriter
05Who writes your copy

Amisha Sharma.

I am an ISB alumna, agency trained on Australian accounts, and no delivered work of mine has been flagged by a regulator to date. I run Commas & Chaos, a compliance-first copywriting studio for regulated Australian brands, fertility and IVF clinics included.

My job is copy that passes legal review, ranks on Google, gets quoted by AI, and still sounds like a human wrote it. I have written to the AHPRA and ACCC rules every working week since 2019. In 2026 those rules are tighter for fertility clinics than ever, so I write like my own registration is on the line.

ISB alumnaAgency trained on Australian accountsNo regulator flags to dateAHPRA · TGA · ACCC
06
06The alternatives

Why not just hire any copywriter?

Because most of them will get your clinic flagged. Here is the honest comparison.

✕

An SEO agency

Ranks you, then gets you flagged. They know Google. They have never read the AHPRA or ACCC rules on fertility.

✕

A compliance lawyer

Keeps you legal and hands you copy no one reads. Safe and invisible is still invisible.

✕

A cheap freelancer

Copy that gets pulled. You save a few hundred dollars and risk a complaint.

✕

ChatGPT on its own

Fast, generic, no judgement. It cannot tell a safe sentence from a breach.

✓

A compliance-first copywriter

Compliant, ranks, quoted by AI, books consults. I do all four. And I personally watch every word, so you always know who is writing: me. Every page passes the 226-point GhostRank check first.

the unfair advantage

A tool no other copywriter has. Every page runs through it.

GhostRank is my own 226-point audit. It checks how a page ranks on Google, how it reads to AI search, and where it breaks the advertising rules. You hire me as a copywriter. I run every page through it before it ships, and the report comes to you with the work.

0
Checks per page
3
SEO · AI · rules
A GhostRank audit scorecard showing an overall score and signal coverage
07
07Pricing

Flat quotes. Priced to your scope.

✓ Founding rate, until 30 September 2026
Option one · A few pages
from $2,490 AUD

Five pages for $2,490. Ten pages for $4,390.

  • Strategy, writing, compliance check
  • Written for Google and AI search
  • Two rounds of edits
Start a conversation
Option two · The whole project
Custom quote

Your full site. Ads and articles, if you want them.

  • Every page, one voice
  • Strategy included
  • One flat quote, upfront
Start a conversation →

Founding rate: $1,690 for 5 pages, $2,950 for 10. It runs until 30 September 2026, or the first three clients. In exchange I ask for a testimonial and permission to show the before and after.

A note from me

Dear clinic owner,

You got into fertility medicine to help people through one of the hardest chapters of their lives. Not to spend your evenings second-guessing a line on your website.

I understand the worry. Fertility is one of the most watched corners of Australian health, and success-rate claims get pulled apart by the ACCC.

The clinics that win an anxious patient are not the ones making big promises. They sound honest, calm and clear about what is involved and what it costs. The rules don't hold you back. They make you the clinic someone trusts with a hard decision.

So let me take the words off your plate. Every page compliant. Every claim checked. Every cost stated honestly. Every line written to sound like the clinic you already are.

You get one senior specialist from first call to final page, and every page passes a 226-point GhostRank check before it reaches you. No delivered work of mine has been flagged by a regulator to date.

You look after the patients. Let me look after the words.

Amisha Sharma
Amisha
Amisha Sharma · Compliance-first copywriter
The promise

Your website should bring patients,
not fines.

Fixed prices. Evidence report. AHPRA and TGA checked before you see a single line.

Start a conversation See what the audit covers
08
08Questions

The ones fertility clinics ask.

What can't fertility clinics say in their advertising?+

You can't quote success rates without heavy qualification, use patient outcome stories or baby photos as proof, or call your clinic the best. The ACCC has named IVF pricing and success-rate claims as an ongoing scrutiny area, so those lines carry the most risk. You can still explain the treatment, the steps, the honest costs, and who it suits. That is where a well-written page earns trust in 2026.

Can I mention success rates at all?+

It's a high-risk area. If you publish success rates they must be presented the way the ACCC and your accrediting body require, with clear context and no cherry-picking. The ACCC has flagged this exact area for fertility providers. I keep success rates off marketing pages and point you to the safe place for them.

Can we use patient stories or baby photos on our website?+

Not as proof of results. The AHPRA guidelines ban patient reviews used as proof for a regulated health service, and a baby photo presented as evidence a treatment works reads the same way. Personal accounts that promise an outcome carry the same risk. Explain the treatment and let your team's training carry the trust.

Which regulators cover fertility clinic advertising?+

Two at once, plus the TGA where treatments touch therapeutic goods. AHPRA governs how registered health practitioners advertise. The ACCC enforces Australian Consumer Law and has named IVF pricing and success-rate claims as an area it watches closely. Your website has to satisfy all of them on the same page.

What can our fertility website say safely?+

Plenty. You can explain what each treatment involves step by step, state the honest cost and what it includes, describe your team's training and registration, and answer the questions patients feel too shy to ask. Leave out anything that reads as a guaranteed result. That honesty is what makes an anxious first-timer book a consult.

09
09The 2026 rules

What do the 2026 fertility advertising rules mean for your clinic website?

The rules did not relax in 2026. Fertility advertising sits under two regulators at once. AHPRA governs how registered health practitioners advertise. The ACCC governs misleading and deceptive claims under Australian Consumer Law. For a fertility clinic, the overlap lands hardest on three things: success-rate wording, pricing, and any line that reads like a promise. Get one of those wrong and you risk a complaint, a takedown, and the trust of the patient you were trying to reach.

You can read the source rules yourself. The AHPRA advertising guidelines set out what a registered health service can and cannot claim, including the ban on patient reviews used as proof and on unsubstantiated outcomes. The TGA advertising rules cover how therapeutic goods and treatments are promoted to the public. The ACCC enforces consumer law and has named IVF pricing and success-rate claims as an area it watches closely. Your website has to satisfy all three at the same time.

So what does this mean for your pages in practice? It means your copy has to explain, not promise. You describe the treatment, the steps, the honest cost, and who it suits. You leave out anything that reads as a guaranteed result. Done well in 2026, this is not a limit on your marketing. It is the thing that makes an anxious first-time patient trust you enough to book a consult.

✓  What you can say
  • Explain what each treatment involves, step by step.
  • State the honest cost and what it includes.
  • Describe your team's training and registration.
  • Answer the questions patients feel too shy to ask.
vs
✗  What you can't say
  • Quote success rates as a promise or without heavy context.
  • Use patient reviews or personal accounts as proof of results.
  • Show baby photos as evidence a treatment works.
  • Call your clinic the best, the leading, or number one.

Let's talk about your fertility clinic website.

Tell me about your clinic and what you need written. I read every brief myself.

  • 01 You send the brief. Five minutes.
  • 02 We talk for 30 minutes.
  • 03 You get one flat quote. No lock-in.

Currently taking on new fertility clinic projects

Prefer email? Write to me at amisha@commasandchaos.com.

Faster on your phone? WhatsApp me your website link.

No obligation, no retainer. I reply within 48 hours, and your details stay with me.

Start a conversation →