Website writer for fertility clinics.Success rates are the reason they compare you, and the reason they leave.
I'm Amisha. I write websites for fertility and IVF clinics. Every page is written to be found, read by a patient at 11pm, and to pass the AHPRA guidelines and the TGA code.
Ranks. Written to what couples type when they stop waiting.
Books. Says what the first appointment involves and costs.
Passes. Every claim checked against AHPRA and the TGA code.
Fixed quote in 48 hours. Or start with one paid page.
Start with the sentence a patient types before they ever see your name.
- All Clear Audit
- Founding audits $1,500
- Written to compliance rules
- Healthcare clinics only
- Written for AI search
- Fixed quotes in AUD
- Replies within 48 hours
- Australian English, Australian hours
What does a patient actually type before they choose?
Not your service names. They type the problem, in their own words, at the hour it starts bothering them.
Each of those is a page, or a heading, or the first sixty words of one. Answer it plainly and Google has something to rank. So does ChatGPT, which quotes the page it can understand.
There is a second reader. It never books anything.
What do the 2026 fertility advertising rules mean for your clinic website?
Your website advertises a regulated health service, so the AHPRA advertising guidelines read every line of it. They are made under the National Law, and they bind the practice.
The TGA advertising code sits on top the moment a medicine enters the sentence. Prescription-only products cannot be advertised to the public at all, by name or by hint. Two rulebooks, one page.
What you can say
- ✓Explain what each treatment involves, step by step.
- ✓State the honest cost and what it includes.
- ✓Describe your team's training and registration.
- ✓Answer the questions patients feel too shy to ask.
What you cannot say
- ✗Quote success rates as a promise or without heavy context.
- ✗Use patient reviews or personal accounts as proof of results.
- ✗Show baby photos as evidence a treatment works.
- ✗Call your clinic the best, the leading, or number one.
A success rate without the definition beside it. Per cycle, per transfer, per patient, by age group. Without that, it is a claim you cannot stand behind.
Getting it wrong costs the business, not whoever typed the words. The rules are public, and I write to the primary sources: AHPRA advertising guidelines, TGA advertising code. For the detail, read Fertility Clinic Marketing: The Success Rate AI Cannot Read. That is not legal advice, a compliance sign-off or an AHPRA ruling. The practice stays responsible for what it publishes.
Fair question at this point: who is actually writing it?
Who writes your fertility pages?
One writer. Me.
Five years writing for Australian healthcare, agency trained. I have read the advertising guidelines cover to cover, twice, so you never have to. You brief me at the end of your day and the pages are waiting when you open up. No junior, no content mill, no ticket number.
The client work sits under confidentiality agreements, so the businesses stay unnamed. You can read 73 published articles instead. I write for fertility and ivf clinics, egg freezing clinics, reproductive endocrinologists, fertility specialists, and for the agencies behind them. Full list on the industries page; the service itself is website copy.
And one thing comes with every page, whether you ask for it or not.
All Clear Audit. Proprietary. Built in Delhi, runs on every page I write.
The bonus of working with me: every page ships with a All Clear Audit.
All Clear Audit is the audit I built because the usual tools count keywords and have never read an advertising guideline. It reads your page the way Google, ChatGPT and AHPRA and the TGA do. 301 checks, every flag naming the rule it breaks, every fix already written.
I use AI where it earns its place. 301 checks by hand is nobody's afternoon. The writing is still mine. So you do not take my word for the copy, you take the report's, and you can argue with it.
Before you send anything, the four questions I get every week.
"Decent, but AI is picking favourites, and it is not you yet."
A demonstration report, not a client's site.
Before you ask
Questions fertility clinics ask before they hire a website writer
What can't fertility clinics say in their advertising?
You can't quote success rates without heavy qualification, use patient outcome stories or baby photos as proof, or call your clinic the best. The ACCC has named IVF pricing and success-rate claims as an ongoing scrutiny area, so those lines carry the most risk.
Can I mention success rates at all?
It's a high-risk area. If you publish success rates they must be presented the way the ACCC and your accrediting body require, with clear context and no cherry-picking. The ACCC has flagged this exact area for fertility providers.
Can we use patient stories or baby photos on our website?
Not as proof of results. The AHPRA guidelines ban patient reviews used as proof for a regulated health service, and a baby photo presented as evidence a treatment works reads the same way. Personal accounts that promise an outcome carry the same risk.
Are you signing off that my website is compliant?
No, and I would be careful with anyone who offers to. I write to the AHPRA advertising guidelines, the TGA advertising code and the NDIS Code of Conduct, and I show you the checks. That is not legal advice, a compliance sign-off or an AHPRA ruling. The practice stays responsible for what it publishes.
Right. Ready when you are.
Up for freelance
Ready when you are.
Book a free 30-minute call and tell me what's bugging you. Rather type? The form takes two minutes. Either way it's free. You get a fixed quote within 48 hours, and a straight answer if I'm not the right fit.
Real person, real reply, within 48 hours.
Or book a discovery call.
Pick a time that suits you. You talk to me, not a sales team. A fixed price and date follow within 48 hours.
