AHPRA-compliant copywriter · Psychology & mental health

SEO and website copy for psychology practices, written to book.

I write your

Written to pass AHPRA and TGA review and still book patients. Compliance checked line by line, with the evidence report attached.

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Amisha SharmaAmisha Sharma · compliance checked copy · evidence report with every page
Amisha Sharma, psychology copywriter, at her writing desk
G
Google · Map results
Your practice, on the map
AI
ChatGPT · "psychologist near me"
Your practice, recommended
✓
GhostRank · before it ships
Audit passed, no stress
✓
Front desk · Monday, 8:04am
New client, booked
In short

Amisha Sharma is a compliance-first copywriter at Commas & Chaos and an ISB alumna. She writes compliance checked healthcare copy for Australian practices and agencies. No delivered work of hers has been flagged by a regulator to date. Every page she writes is checked 226 ways before it ships.

Who I write for
Psychology practicesPrivate therapy clinicsClinical & general psychologistsCounselling practicesTelehealth therapy servicesGroup practicesPsychology practicesPrivate therapy clinicsClinical & general psychologistsCounselling practicesTelehealth therapy servicesGroup practices
01
01The difference

Same session. Two ways to write it.

✕  What most practices write

"Life-changing therapy. Our clients overcome anxiety fast, five-star rated."

It promises an outcome, uses client reviews, and sets an expectation you cannot guarantee. Under the National Law, testimonials in health advertising are banned. That is several breaches in one line.

vs
✓  What I write

"How therapy works here, explained plainly. The approaches we use, who they suit, and what a first session involves."

Compliant, specific, and calm. This is the version a nervous first-timer books.

Compliant copy has a reputation for being boring. That is a writing problem, not a compliance one. I fix the writing.

5+
Years writing content, agency trained
226
GhostRank checks, every page
48h
Reply on every brief
2
Rounds of edits, every project
National Law · s133

The testimonial ban is old news. Most therapy websites still break it.

Health advertising sits under AHPRA and the National Law. Section 133 bans testimonials for regulated health services, and psychology is one. If your site shows Google reviews or client quotes, it may be breaching right now. Not sure? Check in 60 seconds, whether your site is live or still being written.

Six quick questions. Your results, straight away.

02
02What I write

Your practice website, start to finish.

I'm a psychology copywriter. Your website copy is the core, and it's where most practices start. Need Google Ads, social, or SEO articles too? I write those as well.

The website · the core
⌂

Homepage

The page that decides if they stay or bounce.

✎

Therapy & service pages

One per approach, the way AHPRA allows.

✿

About

Your team and training. The trust page.

?

FAQ & trust pages

The questions people are too shy to ask.

✱

Landing pages

For a campaign or a single service.

Beyond the website · if you want it
◎

Google Ads copy

Ads that pass Google and the National Law at once.

♥

Social media copy

Captions that survive Meta review and the testimonial rules.

↗

SEO articles

The questions clients Google, answered by you.

▤

Content strategy

What to publish, where, and in what order.

✓

The GhostRank Audit

226 checks on your current site. Fixed at $1,500.

One writer for all of it. Quoted flat, upfront.

03
03Why practices hire me

Four jobs. One writer.

0
delivered pages flagged by a regulator

Written inside the psychology rules, line by line.

Health advertising law bans testimonials and outcome promises. I write to AHPRA and the National Law every day. No delivered work of mine has been flagged by a regulator to date. Your registration is safe with me.

↗

Built to get found on Google and in AI answers.

I structure your pages so Google and AI search can understand them. That gives you a real shot at showing up when someone looks for a psychologist nearby.

✎

Premium, so you attract the right clients.

Copy that reads like an expert practice. It brings in the clients who value the work and stay for it.

Amisha Sharma

My eyes on every word. Every time.

You are never a ticket number in an agency queue. Your pages are never handed to a junior or a content mill. You brief me, I write, and the person answering your email is the person who wrote your homepage. That is why the quality holds, from page one to page fifty.

the whole point

Every practice offers therapy.
Your words are what's yours.

and the right words book the right clients
04
04How it works

Three steps, and you never write a word.

01

Send a brief

Tell me about your work and what you need written. Five minutes.

02

We talk

A 30-minute call, then one flat fee. No hourly billing, no lock-in.

03

I write

Every page written, checked, and handed over ready to publish. Two rounds of edits.

Amisha Sharma, compliance-first copywriter
05Who writes your copy

Amisha Sharma.

I'm Amisha Sharma, a compliance-first copywriter for regulated Australian brands, psychology practices included. I am an ISB alumna, agency trained on Australian accounts. No delivered work of mine has been flagged by a regulator to date. My job is copy that passes compliance review, ranks on Google, gets quoted by AI, and still sounds like a human wrote it. Every page runs through my 226-point GhostRank audit before it ships. I write like my own registration is on the line.

ISB alumnaAgency trained on Australian accountsNo regulator flags to dateAHPRA · National Law s133
06
06The alternatives

Why not just hire any copywriter?

Because most of them will get your practice flagged. Here is the honest comparison.

✕

An SEO agency

Ranks you, then gets you flagged. They know Google. They have never read the National Law testimonial rules.

✕

A compliance lawyer

Keeps you safe and hands you copy no one reads. Safe and invisible is still invisible.

✕

A cheap freelancer

Copy that gets pulled. You save a few hundred dollars and risk a complaint.

✕

ChatGPT on its own

Fast, generic, no judgement. It cannot tell a safe sentence from a breach.

✓

A compliance-first copywriter

Compliant, ranks, cited by AI, books the right clients. I do all four. And I personally watch every word, so you always know who is writing: me. Every page passes the 226-point GhostRank check first.

07
07The rules, in plain English

What does the AHPRA testimonial ban mean for your psychology website?

Short version: you can describe your service and your approach in full, but you cannot use testimonials or promise an outcome. Here is how that plays out on a real practice site.

✓  What you can say
  • Describe your approaches, like CBT, ACT or EMDR, and what a session involves.
  • Explain who therapy suits, and who it does not.
  • Share your team's qualifications, endorsements and registration.
  • Set out your fees, and how Medicare rebates may apply.
vs
✗  What you can't say
  • Publish client testimonials, reviews or star ratings as advertising.
  • Promise an outcome, like curing anxiety or beating depression.
  • Call yourself the best, leading, or a specialist unless registered as one.
  • Create an expectation the therapy may not meet.

None of this is guesswork. The rules are public, and I write to the primary sources. The clearest place to start is the AHPRA advertising hub, which sets out how registered health practitioners may advertise. The rule that catches most practices is the testimonial ban, set by section 133 of the National Law, which is why a Google review cannot be used in your advertising. The Psychology Board of Australia sits under the same scheme, and it expects claims that do not create unreasonable expectations of benefit. I read the rules every time they touch a page. In 2026 that reading is not optional. It is the difference between a website that grows your practice and one that quietly waits for a complaint.

the unfair advantage

A tool no other copywriter has. Every page runs through it.

GhostRank is my own 226-point audit. It checks how a page ranks on Google, how it reads to AI search, and where it breaks the advertising rules. You hire me as a copywriter. I run every page through it before it ships, and the report comes to you with the work.

0
Checks per page
3
SEO · AI · rules
A GhostRank audit scorecard showing an overall score and signal coverage
08
08Pricing

Flat quotes. Priced to your scope.

✓ Founding rate, until 30 September 2026
Option one · A few pages
from $2,490 AUD

Five pages for $2,490. Ten pages for $4,390.

  • Strategy, writing, compliance check
  • Written for Google and AI search
  • Two rounds of edits
Start a conversation
Option two · The whole project
Custom quote

Your full site. Ads and articles, if you want them.

  • Every page, one voice
  • Strategy included
  • One flat quote, upfront
Start a conversation →

Founding rate: $1,690 for 5 pages, $2,950 for 10. It runs until 30 September 2026, or the first three clients. In exchange I ask for a testimonial and permission to show the before and after.

A note from me

Dear practice owner,

You trained for years to help people feel better. You did not train to spend your evenings worrying whether a Google review on your site could draw a complaint.

I understand that worry. The testimonial ban feels unfair, because reviews are how people choose almost everything else. Meanwhile the practice down the road quotes five-star reviews and promises to fix anxiety fast.

Most will not get away with it for long. Psychology sits under AHPRA and the National Law. Testimonials in advertising are banned, and outcome promises create expectations the rules do not allow.

Here is what I have learned writing compliance checked copy. The practices that win the nervous first-timer are not the loudest. They sound safe, expert and human. They explain how therapy works, and are honest about who it suits. That is what an anxious person wants.

So let me take the words off your plate. Every page compliant. Every claim checked. Every line written to sound like the practice you already are.

You look after the mind. Let me look after the words.

Amisha Sharma
Amisha
Amisha Sharma · Compliance-first copywriter
The promise

Your website should bring patients,
not fines.

Fixed prices. Evidence report. AHPRA and TGA checked before you see a single line.

Start a conversation See what the audit covers
09
09Questions

The ones psychology practices ask.

What can't psychology practices say under the AHPRA rules?+

Since the National Law applies to psychologists, you can't use client testimonials, star ratings or reviews as advertising. Section 133 bans them for regulated health services. You also can't promise an outcome, like curing anxiety, or call yourself the best, leading, or a specialist unless you are registered as one. You can describe your approach, explain who therapy suits, and set out your fees. The safe move is to describe your service, not the result.

Can I keep my Google reviews?+

Reviews people leave on Google itself are outside your control, and you don't have to take those down. The line is advertising. You can't embed those reviews on your own website, quote them in a post, or feature them in an ad. That turns a review into a testimonial in your advertising, which the National Law bans. I write your pages so trust is built with proof AHPRA allows instead.

Do you add crisis signposting?+

Yes, where it fits. Mental health pages should point a distressed reader to help, like Lifeline on 13 11 14 or 000 in an emergency. It is good practice, it reassures visitors, and it shows care. I build it in without making the page feel heavy.

Who can be advertised as a clinical psychologist?+

Only a psychologist who holds the clinical endorsement with AHPRA. Clinical psychology is an endorsed area of practice, so a general registered psychologist cannot use the clinical title in your copy. You can still describe each practitioner's qualifications and the areas they work in, in plain terms, and that builds real trust.

Do the rules apply to our social media posts too?+

Yes. Everything you post that promotes the practice counts as advertising, including educational posts. Reshare a client's story or pin a review about therapy and it becomes a testimonial, which section 133 bans. I write social copy the same way I write your pages, so nothing you publish quietly breaks the rules.

Let's talk about your practice website.

Tell me about your practice and what you need written. I read every brief myself.

  • 01 You send the brief. Five minutes.
  • 02 We talk for 30 minutes.
  • 03 You get one flat quote. No lock-in.

Currently taking on new practice projects

Faster on your phone? WhatsApp me your website link.

Prefer email? amisha@commasandchaos.com

No obligation, no retainer. I reply within 48 hours, and your details stay with me.

Start a conversation →