Psychology Copywriter (AHPRA-Safe)

Amisha Sharma is a compliance-first copywriter at Commas & Chaos and an ISB alumna. Since 2019 she has delivered 200+ regulated Australian projects for psychology and mental health practices with zero AHPRA breaches. Every page she writes is checked 226 ways before it ships.

01

01The difference

Same session. Two ways to write it.

✕ What most practices write

"Life-changing therapy. Our clients overcome anxiety fast, five-star rated."

It promises an outcome, uses client reviews, and sets an expectation you cannot guarantee. Under the National Law, testimonials in health advertising are banned. That is several breaches in one line.

vs

✓ What I write

"How therapy works here, explained plainly. The approaches we use, who they suit, and what a first session involves."

Compliant, specific, and calm. This is the version a nervous first-timer books.

Compliant copy has a reputation for being boring. That is a writing problem, not a compliance one. I fix the writing.

Start a conversation →

National Law · s133

The testimonial ban is old news. Most therapy websites still break it.

Health advertising sits under AHPRA and the National Law. Section 133 bans testimonials for regulated health services, and psychology is one. If your site shows Google reviews or client quotes, it may be breaching right now. Not sure? Check in 60 seconds, whether your site is live or still being written.

Six quick questions. Your results, straight away.

02

02What I write

Your practice website, start to finish.

I'm a psychology copywriter. Your website is the core, and it's where most practices start. Need Google Ads, social, or SEO articles too? I write those as well.

The website · the core

⌂

Homepage

The page that decides if they stay or bounce.

✎

Therapy & service pages

One per approach, the way AHPRA allows.

✿

About

Your team and training. The trust page.

?

FAQ & trust pages

The questions people are too shy to ask.

✱

Landing pages

For a campaign or a single service.

Beyond the website · if you want it

◎

Google Ads copy

Ads that pass Google and the National Law at once.

♥

Social media copy

Captions that survive Meta review and the testimonial rules.

↗

SEO articles

The questions clients Google, answered by you.

▤

Content strategy

What to publish, where, and in what order.

One writer for all of it. Quoted flat, upfront.

03

03Why practices hire me

Four jobs. One writer.

100%

compliance record

Written for the psychology rules, not around them.

Health advertising law bans testimonials and outcome promises. I write to AHPRA and the National Law every day, across 200+ regulated projects, with zero breaches. Your registration is safe with me.

↗

Built to get found, not buried.

I structure your pages so Google and AI search can understand them. That gives you a real shot at showing up when someone looks for a psychologist nearby.

✎

Premium, so you attract the right clients.

Copy that reads like an expert practice, not a discount deal. It brings in the clients who commit to the work, not the ones who cancel.

My eyes on every word. Every time.

You are never a ticket number in an agency queue. Your pages are never handed to a junior or a content mill. You brief me, I write, and the person answering your email is the person who wrote your homepage. That is why the quality holds, from page one to page fifty.

the whole point

Every practice offers therapy.
Your words are what's yours.

and the right words book the right clients

04

04How it works

Three steps, and you never write a word.

01

Send a brief

Tell me about your work and what you need written. Five minutes.

02

We talk

A 30-minute call, then one flat fee. No hourly billing, no lock-in.

03

I write

Every page written, checked, and handed over ready to publish. Two rounds of edits.

05Who writes your copy

Amisha Sharma.

I'm Amisha Sharma, a compliance-first copywriter for regulated Australian brands, psychology practices included. I am an ISB alumna and a former agency content lead. Since 2019 I have delivered 200+ regulated projects with zero breaches. My job is copy that passes compliance review, ranks on Google, gets quoted by AI, and still sounds like a human wrote it. Every page runs through my 226-point GhostRank audit before it ships. I write like my own registration is on the line.

ISB alumnaEx-agency Content Lead200+ regulated projectsZero breachesAHPRA · National Law s133

06

06The alternatives

Why not just hire any copywriter?

Because most of them will get your practice flagged. Here is the honest comparison.

✕

An SEO agency

Ranks you, then gets you flagged. They know Google. They have never read the National Law testimonial rules.

✕

A compliance lawyer

Keeps you safe and hands you copy no one reads. Safe and invisible is still invisible.

✕

A cheap freelancer

Copy that gets pulled. You save a few hundred dollars and risk a complaint.

✕

ChatGPT on its own

Fast, generic, no judgement. It cannot tell a safe sentence from a breach.

✓

A compliance-first copywriter

Compliant, ranks, cited by AI, books the right clients. I do all four. And I personally watch every word, so you always know who is writing: me. Every page passes the 226-point GhostRank check first.

07

07The rules, in plain English

What does the AHPRA testimonial ban mean for your psychology website?

Short version: you can describe your service and your approach in full, but you cannot use testimonials or promise an outcome. Here is how that plays out on a real practice site.

✓ What you can say

Describe your approaches, like CBT, ACT or EMDR, and what a session involves.
Explain who therapy suits, and who it does not.
Share your team's qualifications, endorsements and registration.
Set out your fees, and how Medicare rebates may apply.

vs

✗ What you can't say

Publish client testimonials, reviews or star ratings as advertising.
Promise an outcome, like curing anxiety or beating depression.
Call yourself the best, leading, or a specialist unless registered as one.
Create an expectation the therapy may not meet.

None of this is guesswork. The rules are public, and I write to the primary sources. The clearest place to start is the AHPRA advertising hub, which sets out how registered health practitioners may advertise. The rule that catches most practices is the testimonial ban, set by section 133 of the National Law, which is why a Google review cannot be used in your advertising. The Psychology Board of Australia sits under the same scheme, and it expects claims that do not create unreasonable expectations of benefit. I read the rules every time they touch a page. In 2026 that reading is not optional. It is the difference between a website that grows your practice and one that quietly waits for a complaint.

the unfair advantage

A tool no other copywriter has. Yours, on the house.

GhostRank is my proprietary 226-point audit. It checks how a page ranks on Google, how it reads to AI search, and where it breaks the advertising rules. Clinics pay $500 for this audit on its own. When you hire me, every page runs through it before it ships. You never pay for it.

$500$0 The audit clinics pay $500 for. Free with every project.

0

Checks per page

3

SEO · AI · rules

A GhostRank audit scorecard showing an overall score and signal coverage

GhostRank risk register, issues ranked by severity — Risk register

GhostRank prioritised fix roadmap — Fix roadmap

GhostRank page-by-page score cards — Page cards

08

08Pricing

Flat quotes. Priced to your scope.

✓ The $500 audit, included free

Option one · A few pages

from $600 AUD

A landing page, or a small site.

Strategy, writing, compliance check
Written for Google and AI search
Two rounds of edits

Start a conversation

Option two · The whole project

Custom quote

Your full site. Ads and articles, if you want them.

Every page, one voice
Strategy included
One flat quote, upfront

Start a conversation →

The audit alone sells for $500. Every project includes it free. Do the maths on a $600 page.

A note from me

Dear practice owner,

You trained for years to help people feel better. You did not train to spend your evenings worrying whether a Google review on your site could draw a complaint.

I understand that worry. The testimonial ban feels unfair, because reviews are how people choose almost everything else. A happy client wants to say thank you in public, and you cannot use it. Meanwhile the practice down the road quotes five-star reviews and promises to fix anxiety fast.

Most of them will not get away with it for long. Psychology sits under AHPRA and the National Law. Testimonials in advertising are banned. Outcome promises create expectations the rules do not allow. One embedded review, one bold claim, and you have a breach sitting live on your own website.

Here is what I have learned across 200-plus regulated projects. The practices that win the nervous first-timer are not the loudest. They are the ones who sound safe, expert and human. They explain how therapy works. They are honest about who it suits. That is exactly what an anxious person wants, and it is what the rules push you toward.

So let me take the words off your plate. Every page compliant. Every claim checked. Every line written to sound like the practice you already are, with proof AHPRA allows and crisis signposting where it helps.

You look after the mind. Let me look after the words.

Amisha

Amisha Sharma · Compliance-first copywriter

P.S. When you are ready, send me a message. I read and reply to every message myself. That is where we start.

09

09Questions

The ones psychology practices ask.

What can't psychology practices say under the AHPRA rules?+

Since the National Law applies to psychologists, you can't use client testimonials, star ratings or reviews as advertising. Section 133 bans them for regulated health services. You also can't promise an outcome, like curing anxiety, or call yourself the best, leading, or a specialist unless you are registered as one. You can describe your approach, explain who therapy suits, and set out your fees. The safe move is to describe your service, not the result.

Can I keep my Google reviews?+

Reviews people leave on Google itself are outside your control, and you don't have to take those down. The line is advertising. You can't embed those reviews on your own website, quote them in a post, or feature them in an ad. That turns a review into a testimonial in your advertising, which the National Law bans. I write your pages so trust is built with proof AHPRA allows instead.

Will compliant copy still rank on Google?+

Yes. Compliant copy is more specific, and specific is exactly what Google and AI search reward. Vague claims get filtered, while a clear description of your approach and who it helps gets cited. Across 200+ regulated projects, compliant pages have ranked on Google and been quoted by AI tools. You never trade safety for visibility.

Do you add crisis signposting?+

Yes, where it fits. Mental health pages should point a distressed reader to help, like Lifeline on 13 11 14 or 000 in an emergency. It is good practice, it reassures visitors, and it shows care. I build it in without making the page feel heavy.

Do you guarantee it's compliant?+

I write to the current AHPRA rules and the National Law, and add a short note on why each claim is safe. That note makes your next review fast and cheap. No writer can promise a regulator's final view. Across 200+ regulated projects since 2019, not one page has been flagged.

How long does it take, and what does it cost?+

About a week for a single page, two to three weeks for a small site. Projects start at $600 AUD and scale with scope, quoted as a flat fee upfront. The 226-point GhostRank audit is included free, and it sells on its own for $500. Two rounds of edits are included in every quote.

Do I have to write anything?+

No. You answer a few questions on one 30-minute call, and I write the rest. You never face a blank page. I turn your clinical knowledge into words that book the right clients, so your only job is to talk about the work you already do.

Website copy for psychology practices, written to book.

Same session. Two ways to write it.

The testimonial ban is old news. Most therapy websites still break it.