Website writer for psychology practices.The hardest page you own is the one that says what happens first.
I'm Amisha. I write websites for psychology and mental health practices. Every page is written to be found, read by a client at 11pm, and to pass the AHPRA advertising guidelines.
Ranks. Written to what people type before making the call.
Books. Says what the first session involves and costs.
Passes. Every claim checked against the AHPRA advertising guidelines.
Fixed quote in 48 hours. Or start with one paid page.
Start with the sentence a client types before they ever see your name.
- All Clear Audit
- Founding audits $1,500
- Written to compliance rules
- Healthcare clinics only
- Written for AI search
- Fixed quotes in AUD
- Replies within 48 hours
- Australian English, Australian hours
What does a client actually type before they choose?
Not your service names. They type the problem, in their own words, at the hour it starts bothering them.
Each of those is a page, or a heading, or the first sixty words of one. Answer it plainly and Google has something to rank. So does ChatGPT, which quotes the page it can understand.
There is a second reader. It never books anything.
What does the AHPRA testimonial ban mean for your psychology website?
Your website advertises a regulated health service, so the AHPRA advertising guidelines read every line of it. They are made under the National Law, and they bind the practice.
What you can say
- ✓Describe your approaches, like CBT, ACT or EMDR, and what a session involves.
- ✓Explain who therapy suits, and who it does not.
- ✓Share your team's qualifications, endorsements and registration.
- ✓Set out your fees, and how Medicare rebates may apply.
What you cannot say
- ✗Publish client testimonials, reviews or star ratings as advertising.
- ✗Promise an outcome, like curing anxiety or beating depression.
- ✗Call yourself the best, leading, or a specialist unless registered as one.
- ✗Create an expectation the therapy may not meet.
A client story used as proof. Even anonymised, in advertising, it is read as a testimonial under the National Law.
Getting it wrong costs the business, not whoever typed the words. The rules are public, and I write to the primary sources: AHPRA advertising guidelines. For the detail, read AHPRA Advertising Guidelines for Psychologists. That is not legal advice, a compliance sign-off or an AHPRA ruling. The practice stays responsible for what it publishes.
Fair question at this point: who is actually writing it?
Who writes your psychology pages?
One writer. Me.
Five years writing for Australian healthcare, agency trained. I have read the advertising guidelines cover to cover, twice, so you never have to. You brief me at the end of your day and the pages are waiting when you open up. No junior, no content mill, no ticket number.
The client work sits under confidentiality agreements, so the businesses stay unnamed. You can read 73 published articles instead. I write for psychology practices, private therapy clinics, clinical and general psychologists, counselling practices, and for the agencies behind them. Full list on the industries page; the service itself is website copy.
And one thing comes with every page, whether you ask for it or not.
All Clear Audit. Proprietary. Built in Delhi, runs on every page I write.
The bonus of working with me: every page ships with a All Clear Audit.
All Clear Audit is the audit I built because the usual tools count keywords and have never read an advertising guideline. It reads your page the way Google, ChatGPT and AHPRA do. 301 checks, every flag naming the rule it breaks, every fix already written.
I use AI where it earns its place. 301 checks by hand is nobody's afternoon. The writing is still mine. So you do not take my word for the copy, you take the report's, and you can argue with it.
Before you send anything, the four questions I get every week.
"Decent, but AI is picking favourites, and it is not you yet."
A demonstration report, not a client's site.
Before you ask
Questions psychology practices ask before they hire a website writer
What can't psychology practices say under the AHPRA rules?
Since the National Law applies to psychologists, you can't use client testimonials, star ratings or reviews as advertising. Section 133 bans them for regulated health services. You also can't promise an outcome, like curing anxiety, or call yourself the best, leading, or a specialist unless you are registered as one.
Can I keep my Google reviews?
Reviews people leave on Google itself are outside your control, and you don't have to take those down. The line is advertising. You can't embed those reviews on your own website, quote them in a post, or feature them in an ad.
Do you add crisis signposting?
Yes, where it fits. Mental health pages should point a distressed reader to help, like Lifeline on 13 11 14 or 000 in an emergency. It is good practice, it reassures visitors, and it shows care. I build it in without making the page feel heavy.
Are you signing off that my website is compliant?
No, and I would be careful with anyone who offers to. I write to the AHPRA advertising guidelines, the TGA advertising code and the NDIS Code of Conduct, and I show you the checks. That is not legal advice, a compliance sign-off or an AHPRA ruling. The practice stays responsible for what it publishes.
Right. Ready when you are.
Up for freelance
Ready when you are.
Book a free 30-minute call and tell me what's bugging you. Rather type? The form takes two minutes. Either way it's free. You get a fixed quote within 48 hours, and a straight answer if I'm not the right fit.
Real person, real reply, within 48 hours.
Or book a discovery call.
Pick a time that suits you. You talk to me, not a sales team. A fixed price and date follow within 48 hours.
