Website copy for podiatry clinics, written to book.

You can't use patient reviews, guarantee an outcome, or make orthotic, laser or shockwave claims you cannot support with evidence. You also can't use a protected title like specialist or podiatric surgeon without that registration. You can explain the service, the assessment, and who it suits. The rules sit under the Podiatry Board of Australia, AHPRA section 133, and the TGA for devices. Breaches can carry heavy penalties, so the safe move is to describe your process, not the result.

Yes. Most clinics come to me in 2026 with a site that is either non-compliant or flat. I run every page through a 226-point GhostRank audit first. Then I rewrite the pages that need it, usually the homepage, the service pages, and the about page. You keep what already works and fix only what is at risk.

Yes. Compliant copy is more specific, and specific is exactly what Google and AI search reward. Vague claims get filtered, while clear service detail gets cited. Compliant pages have ranked on Google and been quoted by AI tools. You never trade safety for visibility.

I write to the current AHPRA and TGA rules and add a short note on why each claim is safe. That note makes your next legal review fast and cheap. No writer can promise a regulator's final view. No delivered work of mine has been flagged by a regulator to date.

Yes, as an add-on. Health ads get rejected often, because they must clear Google policy, Meta policy, and the AHPRA rules at the same time. I write them to pass all three at once. That means fewer rejected ads, less wasted budget, and campaigns that actually stay live.

About a week for a single page. Two to three weeks for a small site of five to eight pages. Two rounds of edits are included in every quote. Rush timelines are possible if your launch date is tight, so tell me the deadline up front.

Projects start at $600 AUD and scale with scope. Every quote is a flat fee, agreed upfront, with no hourly billing. The 226-point GhostRank audit is included free, and it sells on its own for $390. So a $600 page effectively costs $100 once you count the audit.

No. You answer a few questions on one 30-minute call, and I write the rest. You never face a blank page. I turn your clinical knowledge into words that book patients, so your only job is to talk about the work you already do.

Yes. Orthotics are therapeutic devices, so any claim must be honest and supported, never guaranteed. Diabetic foot care is written as careful assessment and monitoring, with no promise of a particular result. I frame both as what your clinicians do, so the copy stays useful for patients and safe for your registration.

AHPRA, TGA and ASIC are the only rules I work under, every day. I write in Australian English for Australian regulators and Australian patients. I keep up with each 2026 update to the advertising rules. Your copy reads like it was written down the road, not offshore.