Website copy for podiatry clinics, written to book.

You can't use patient reviews, guarantee an outcome, or make orthotic, laser or shockwave claims you cannot support with evidence. You also can't use a protected title like specialist or podiatric surgeon without that registration. You can explain the service, the assessment, and who it suits. The rules sit under the Podiatry Board of Australia, AHPRA section 133, and the TGA for devices. Breaches can carry heavy penalties, so the safe move is to describe your process, not the result.

Yes. Orthotics are therapeutic devices, so any claim must be honest and supported, never guaranteed. Diabetic foot care is written as careful assessment and monitoring, with no promise of a particular result. I frame both as what your clinicians do, so the copy stays useful for patients and safe for your registration.

Only with specialist registration. Podiatry has protected specialist titles under the National Law, and at the last review only 40 of 6,038 registered podiatrists held that registration. From 5 October 2026 the protected title podiatric surgeon changes to surgical podiatrist, so sites carrying the old title need updating. Everyone else advertises as a podiatrist.

Both regulators. AHPRA's guidelines cover how you promote the service, while orthotics, laser and shockwave devices are therapeutic goods regulated by the TGA. Both sets of rules apply to the same page. Any claim about a device must be honest and supported by evidence, so describe the assessment and fitting process rather than promising a result.

Not if they are testimonials about clinical care. Section 133 of the National Law bans testimonials in advertising, and AHPRA reads that as any positive statement about the clinical side of care. Comments about customer service are not testimonials. Reviews sit differently on platforms you don't control, until you pull them onto your own site.