Podiatry clinics, and the rules that read your website

Website writer for podiatry clinics.Nobody Googles podiatry. They Google the thing that hurts.

I'm Amisha. I write websites for podiatry clinics. Every page is written to be found, read by a patient at 11pm, and to pass the AHPRA advertising guidelines.

  • Ranks. Written to what people type when heel pain lingers.

  • Books. Says what the first appointment involves and costs.

  • Passes. Every claim checked against the AHPRA advertising guidelines.

Fixed quote in 48 hours. Or start with one paid page.

Tell me what's bugging you. Quote in 48 hours.

Two minutes. Nothing owed for asking.

Start with the sentence a patient types before they ever see your name.

What does a patient actually type before they choose?

Not your service names. They type the problem, in their own words, at the hour it starts bothering them.

  • podiatrist near me
  • heel pain treatment
  • custom orthotics cost australia
  • ingrown toenail removal near me

Each of those is a page, or a heading, or the first sixty words of one. Answer it plainly and Google has something to rank. So does ChatGPT, which quotes the page it can understand.

There is a second reader. It never books anything.

What do the 2026 AHPRA advertising rules mean for your podiatry website?

Your website advertises a regulated health service, so the AHPRA advertising guidelines read every line of it. They are made under the National Law, and they bind the practice.

What you can say

  • ✓Describe the treatment and what each appointment involves.
  • ✓Explain who a treatment suits, and who it does not.
  • ✓Share your team's training, qualifications and registration.
  • ✓Set out your fees and what each step includes.

What you cannot say

  • ✗Promise a cure or a result, like ending heel pain for good.
  • ✗Make orthotic, laser or shockwave claims you cannot support with evidence.
  • ✗Publish patient reviews or endorsements as advertising.
  • ✗Call yourself a specialist or podiatric surgeon without that registration.
The usual culprit

A cure claim on the heel pain page. It is the most searched thing you treat, and the most common place a claim goes too far.

Getting it wrong costs the business, not whoever typed the words. The rules are public, and I write to the primary sources: AHPRA advertising guidelines. For the detail, read AHPRA Advertising for Podiatrists: Claims and Titles That Cross the Line. That is not legal advice, a compliance sign-off or an AHPRA ruling. The practice stays responsible for what it publishes.

Fair question at this point: who is actually writing it?

Who writes your podiatry pages?

One writer. Me.

Five years writing for Australian healthcare, agency trained. I have read the advertising guidelines cover to cover, twice, so you never have to. You brief me at the end of your day and the pages are waiting when you open up. No junior, no content mill, no ticket number.

The client work sits under confidentiality agreements, so the businesses stay unnamed. You can read 73 published articles instead. I write for general podiatry clinics, sports podiatry clinics, diabetic foot care, orthotics and biomechanics, and for the agencies behind them. Full list on the industries page; the service itself is website copy.

And one thing comes with every page, whether you ask for it or not.

All Clear Audit. Proprietary. Built in Delhi, runs on every page I write.

The bonus of working with me: every page ships with a All Clear Audit.

All Clear Audit is the audit I built because the usual tools count keywords and have never read an advertising guideline. It reads your page the way Google, ChatGPT and AHPRA do. 301 checks, every flag naming the rule it breaks, every fix already written.

I use AI where it earns its place. 301 checks by hand is nobody's afternoon. The writing is still mine. So you do not take my word for the copy, you take the report's, and you can argue with it.

301 checksSEO, GEO, complianceEvery flag with a fixOne free rework

Before you send anything, the four questions I get every week.

0Out of 100 · 0 checks run

"Decent, but AI is picking favourites, and it is not you yet."

Search engine basics 88
Is your content easy to read 80
Do you look credible 58
Will AI actually cite you 57
Critical
A cure claim on the heel pain pageFlagged against the AHPRA advertising guidelines.
Rewrite ready
High
"Free consult this month", no terms statedOffer without conditions stated on the page.
Rewrite ready
Medium
No answer in the first 60 wordsAI citation check. Nothing quotable in the first screen.
Rewrite ready

A demonstration report, not a client's site.

Before you ask

Questions podiatrists ask before they hire a website writer

What can't podiatry clinics say under the AHPRA advertising rules?

You can't use patient reviews, promise an outcome, or make orthotic, laser or shockwave claims you cannot support with evidence. You also can't use a protected title like specialist or podiatric surgeon without that registration. You can explain the service, the assessment, and who it suits.

Can you write about orthotics and diabetic foot care safely?

Yes. Orthotics are therapeutic devices, so any claim must be honest and supported, never promised. Diabetic foot care is written as careful assessment and monitoring, with no promise of a particular result. I frame both as what your clinicians do, so the copy stays useful for patients and safe for your registration.

Can I call myself a podiatric surgeon or specialist?

Only with specialist registration. Podiatry has protected specialist titles under the National Law, and at the last review only 40 of 6,038 registered podiatrists held that registration. From 5 October 2026 the protected title podiatric surgeon changes to surgical podiatrist, so sites carrying the old title need updating.

Are you signing off that my website is compliant?

No, and I would be careful with anyone who offers to. I write to the AHPRA advertising guidelines, the TGA advertising code and the NDIS Code of Conduct, and I show you the checks. That is not legal advice, a compliance sign-off or an AHPRA ruling. The practice stays responsible for what it publishes.

Right. Ready when you are.

Up for freelance

Ready when you are.

Book a free 30-minute call and tell me what's bugging you. Rather type? The form takes two minutes. Either way it's free. You get a fixed quote within 48 hours, and a straight answer if I'm not the right fit.

Real person, real reply, within 48 hours.

Fill in the form to get in touch.

I reply within 48 hours.

Or .

Pick a time that suits you. You talk to me, not a sales team. A fixed price and date follow within 48 hours.

Amisha Sharma, seated and laughing