Dental Copywriter (AHPRA-Safe)

Amisha Sharma is a compliance-first copywriter at Commas & Chaos and an ISB alumna. Since 2019 she has delivered 200+ regulated Australian projects for dental clinics with zero AHPRA breaches. Every page she writes is checked 226 ways before it ships.

01

01The difference

Same treatment. Two ways to write it.

✕ What most clinics write

"Painless dentistry from Melbourne's best dentist. See our 5-star reviews and smile makeovers."

It promises no pain, calls you the best, uses patient reviews, and shows before-and-after photos. Dental advertising is one of AHPRA's most-actioned areas. That is four risks in one line.

vs

✓ What I write

"Your treatment options, explained clearly. What each visit involves, what it costs, and what to expect after."

Compliant, specific, and calm. This is the version a nervous patient books.

Compliant copy has a reputation for being boring. That is a writing problem, not a compliance one. I fix the writing.

Start a conversation →

AHPRA · dental advertising

The rules are strict. Most dental websites break them.

Dental advertising sits under AHPRA and the National Law, and dentists are among the most complained-about advertisers. Reviews, painless claims, specialist titles and teaser pricing all get flagged. Not sure where your site stands? Check in 60 seconds, whether your site is live or still being written.

Six quick questions. Your results, straight away.

02

02What I write

Your dental website, start to finish.

I'm a dental copywriter. Your website is the core, and it's where most clinics start. Need Google Ads, social, or SEO articles too? I write those as well.

The website · the core

⌂

Homepage

The page that decides if they stay or bounce.

✎

Treatment pages

One per treatment, the way AHPRA allows.

✿

About

Your team and training. The trust page.

?

FAQ & trust pages

The questions people are too shy to ask.

✱

Landing pages

For a campaign or a single service.

Beyond the website · if you want it

◎

Google Ads copy

Ads that pass Google and AHPRA at once.

♥

Social media copy

Captions that survive Meta review and the review rules.

↗

SEO articles

The questions patients Google, answered by you.

▤

Content strategy

What to publish, where, and in what order.

One writer for all of it. Quoted flat, upfront.

03

03Why clinics hire me

Four jobs. One writer.

100%

compliance record

Written for the dental rules, not around them.

Dental advertising law bans testimonials, painless claims and misused specialist titles. I write to AHPRA every day, across 200+ regulated projects, with zero breaches. Your registration is safe with me.

↗

Built to get found, not buried.

I structure your pages so Google and AI search can understand them. That gives you a real shot at showing up when someone looks for a dentist nearby.

✎

Premium, so you attract the right patients.

Copy that reads like an expert clinic, not a discount deal. It brings in the patients who stay with your clinic, not the deal-hunters who vanish.

My eyes on every word. Every time.

You are never a ticket number in an agency queue. Your pages are never handed to a junior or a content mill. You brief me, I write, and the person answering your email is the person who wrote your homepage. That is why the quality holds, from page one to page fifty.

the whole point

Every clinic offers the same treatments.
Your words are what's yours.

and the right words book the right patients

04

04How it works

Three steps, and you never write a word.

01

Send a brief

Tell me about your work and what you need written. Five minutes.

02

We talk

A 30-minute call, then one flat fee. No hourly billing, no lock-in.

03

I write

Every page written, checked, and handed over ready to publish. Two rounds of edits.

05Who writes your copy

Amisha Sharma.

I'm Amisha Sharma, a compliance-first copywriter for regulated Australian brands, dental clinics included. I am an ISB alumna and a former agency content lead. Since 2019 I have delivered 200+ regulated projects with zero breaches. My job is copy that passes compliance review, ranks on Google, gets quoted by AI, and still sounds like a human wrote it. Every page runs through my 226-point GhostRank audit before it ships. I write like my own registration is on the line.

ISB alumnaEx-agency Content Lead200+ regulated projectsZero breachesAHPRA · National Law s133

06

06The alternatives

Why not just hire any copywriter?

Because most of them will get your clinic flagged. Here is the honest comparison.

✕

An SEO agency

Ranks you, then gets you flagged. They know Google. They have never read the AHPRA dental advertising rules.

✕

A compliance lawyer

Keeps you safe and hands you copy no one reads. Safe and invisible is still invisible.

✕

A cheap freelancer

Copy that gets pulled. You save a few hundred dollars and risk a complaint.

✕

ChatGPT on its own

Fast, generic, no judgement. It cannot tell a safe sentence from a breach.

✓

A compliance-first copywriter

Compliant, ranks, cited by AI, books patients. I do all four. And I personally watch every word, so you always know who is writing: me. Every page passes the 226-point GhostRank check first.

07

07The rules, in plain English

What do the AHPRA advertising rules mean for your dental website?

Short version: you can describe your treatments in full, but you cannot use reviews, promise painless results, or misuse a specialist title. Here is how that plays out on a real clinic site.

✓ What you can say

Describe each treatment and what an appointment involves.
Explain who a treatment suits, and the risks.
Share your team's qualifications and registration.
Set out fees clearly, with the full price, not a teaser 'from'.

vs

✗ What you can't say

Publish patient reviews, ratings or before-and-after photos as advertising.
Claim treatment is painless, or that you are the best or leading.
Call a general dentist a specialist without specialist registration.
Advertise 'no gap' or 'bulk billed' as if every patient qualifies.

None of this is guesswork. The rules are public, and I write to the primary sources. The clearest place to start is the AHPRA advertising hub, which sets out how registered health practitioners may advertise. The rule that catches most clinics is the testimonial ban, set by section 133 of the National Law, which is why a Google review cannot be used in your advertising. The word specialist is also protected under section 115A, so a general dentist cannot use it. The Dental Board of Australia sits under the same scheme. I read the rules every time they touch a page. In 2026 that reading is not optional. It is the difference between a website that grows your clinic and one that quietly waits for a complaint.

the unfair advantage

A tool no other copywriter has. Yours, on the house.

GhostRank is my proprietary 226-point audit. It checks how a page ranks on Google, how it reads to AI search, and where it breaks the advertising rules. Clinics pay $500 for this audit on its own. When you hire me, every page runs through it before it ships. You never pay for it.

$500$0 The audit clinics pay $500 for. Free with every project.

0

Checks per page

3

SEO · AI · rules

A GhostRank audit scorecard showing an overall score and signal coverage

GhostRank risk register, issues ranked by severity — Risk register

GhostRank prioritised fix roadmap — Fix roadmap

GhostRank page-by-page score cards — Page cards

08

08Pricing

Flat quotes. Priced to your scope.

✓ The $500 audit, included free

Option one · A few pages

from $600 AUD

A landing page, or a small site.

Strategy, writing, compliance check
Written for Google and AI search
Two rounds of edits

Start a conversation

Option two · The whole project

Custom quote

Your full site. Ads and articles, if you want them.

Every page, one voice
Strategy included
One flat quote, upfront

Start a conversation →

The audit alone sells for $500. Every project includes it free. Do the maths on a $600 page.

A note from me

Dear clinic owner,

You trained for years to do careful work. You did not train to spend your evenings wondering whether a five-star review on your site could draw a complaint.

I understand the frustration. Your happiest patients leave glowing reviews, and you cannot use them. The clinic down the road promises painless treatment, calls itself the best, and runs 'from $199' ads. You play it straight and it feels like losing.

Most of them will not get away with it for long. Dental is one of the most complained-about corners of Australian health advertising. Testimonials in advertising are banned. Painless and best are misleading claims. A general dentist cannot say specialist. One review embedded, one bold line, and you have a breach live on your own website.

Here is what I have learned across 200-plus regulated projects. The clinics that win the nervous patient are not the loudest. They are the ones who sound honest and expert. They explain the treatment, the cost and what to expect. That is what a first-timer wants, and it is what the rules push you toward.

So let me take the words off your plate. Every page compliant. Every claim checked. Every line written to sound like the clinic you already are, with proof AHPRA allows.

You look after the teeth. Let me look after the words.

Amisha

Amisha Sharma · Compliance-first copywriter

P.S. When you are ready, send me a message. I read and reply to every message myself. That is where we start.

09

09Questions

The ones dental clinics ask.

What can't dental clinics say under the AHPRA rules?+

You can't use patient testimonials, star ratings or before-and-after photos as advertising. The National Law bans testimonials for regulated health services, and dentists are among the most complained-about advertisers. You also can't claim treatment is painless, call yourself the best, or use the word specialist without specialist registration. You can describe each treatment, what a visit involves, the risks, and your full fees.

Can I keep my Google reviews?+

Reviews people leave on Google itself are outside your control, and you don't have to remove them. The problem is advertising. You can't embed those reviews on your website, quote them in a post, or run them in an ad. That turns a review into a testimonial in your advertising, which the National Law bans. I build trust with proof AHPRA allows instead.

What about my smile-makeover before-and-after photos?+

Before-and-after images are heavily scrutinised in dental advertising. They can mislead if they are enhanced, or if they set an expectation most patients will not match. The safe path is to describe the treatment and what to realistically expect. If images are used at all, they need consent and strict conditions. I write the pages so they persuade without leaning on risky photos.

Can I advertise prices like 'from $199' or 'no gap'?+

Carefully. A 'from' price can mislead if the real cost is usually higher, and 'no gap' or 'bulk billed' reads as a promise to every patient when it depends on their fund and eligibility. I write pricing that is clear and honest, with the full picture, so it converts without breaching the Consumer Law.

Will compliant copy still rank on Google?+

Yes. Compliant copy is more specific, and specific is what Google and AI search reward. A clear description of a treatment and its cost gets cited, while vague claims get filtered. Across 200+ regulated projects, compliant pages have ranked and been quoted by AI tools. You never trade safety for visibility.

Do you guarantee it's compliant?+

I write to the current AHPRA rules and the National Law, and add a short note on why each claim is safe. That note makes your next review fast and cheap. No writer can promise a regulator's final view. Across 200+ regulated projects since 2019, not one page has been flagged.

How long does it take, and what does it cost?+

About a week for a single page, two to three weeks for a small site. Projects start at $600 AUD and scale with scope, quoted as a flat fee upfront. The 226-point GhostRank audit is included free, and it sells on its own for $500. Two rounds of edits are included.

Do I have to write anything?+

No. You answer a few questions on one 30-minute call, and I write the rest. You never face a blank page. I turn your clinical knowledge into words that book patients, so your only job is to talk about the work you already do.

Website copy for dental clinics, written to book.

Same treatment. Two ways to write it.

The rules are strict. Most dental websites break them.