Website writer for dental clinics.Patients read your treatment page. Then they ring somebody else.
I'm Amisha. I write websites for dental clinics. Every page is written to be found, read by a patient at 11pm, and to pass the AHPRA advertising guidelines.
Ranks. Written to what people type when a tooth hurts.
Books. Says what the first appointment involves and costs.
Passes. Every claim checked against the AHPRA advertising guidelines.
Fixed quote in 48 hours. Or start with one paid page.
Start with the sentence a patient types before they ever see your name.
- All Clear Audit
- Founding audits $1,500
- Written to compliance rules
- Healthcare clinics only
- Written for AI search
- Fixed quotes in AUD
- Replies within 48 hours
- Australian English, Australian hours
What does a patient actually type before they choose?
Not your service names. They type the problem, in their own words, at the hour it starts bothering them.
Each of those is a page, or a heading, or the first sixty words of one. Answer it plainly and Google has something to rank. So does ChatGPT, which quotes the page it can understand.
There is a second reader. It never books anything.
What do the AHPRA advertising rules mean for your dental website?
Your website advertises a regulated health service, so the AHPRA advertising guidelines read every line of it. They are made under the National Law, and they bind the practice.
What you can say
- ✓Describe each treatment and what an appointment involves.
- ✓Explain who a treatment suits, and the risks.
- ✓Share your team's qualifications and registration.
- ✓Set out fees clearly, with the full price, not a teaser 'from'.
What you cannot say
- ✗Publish patient reviews, ratings or before-and-after photos as advertising.
- ✗Claim treatment is painless, or that you are the best or leading.
- ✗Call a general dentist a specialist without specialist registration.
- ✗Advertise 'no gap' or 'bulk billed' as if every patient qualifies.
The Google reviews widget on the homepage. Under the National Law that is a testimonial in advertising, and dental is one of the most complained-about fields there is.
Getting it wrong costs the business, not whoever typed the words. The rules are public, and I write to the primary sources: AHPRA advertising guidelines. For the detail, read AHPRA Advertising Guidelines for Dental Practices. That is not legal advice, a compliance sign-off or an AHPRA ruling. The practice stays responsible for what it publishes.
Fair question at this point: who is actually writing it?
Who writes your dental pages?
One writer. Me.
Five years writing for Australian healthcare, agency trained. I have read the advertising guidelines cover to cover, twice, so you never have to. You brief me at the end of your day and the pages are waiting when you open up. No junior, no content mill, no ticket number.
The client work sits under confidentiality agreements, so the businesses stay unnamed. You can read 73 published articles instead. I write for general dental clinics, orthodontic practices, cosmetic dentistry, family and children's dental, and for the agencies behind them. Full list on the industries page; the service itself is website copy.
And one thing comes with every page, whether you ask for it or not.
All Clear Audit. Proprietary. Built in Delhi, runs on every page I write.
The bonus of working with me: every page ships with a All Clear Audit.
All Clear Audit is the audit I built because the usual tools count keywords and have never read an advertising guideline. It reads your page the way Google, ChatGPT and AHPRA do. 301 checks, every flag naming the rule it breaks, every fix already written.
I use AI where it earns its place. 301 checks by hand is nobody's afternoon. The writing is still mine. So you do not take my word for the copy, you take the report's, and you can argue with it.
Before you send anything, the four questions I get every week.
"Decent, but AI is picking favourites, and it is not you yet."
A demonstration report, not a client's site.
Before you ask
Questions dental clinics ask before they hire a website writer
What can't dental clinics say under the AHPRA rules?
You can't use patient testimonials, star ratings or before-and-after photos as advertising. The National Law bans testimonials for regulated health services, and dentists are among the most complained-about advertisers. You also can't claim treatment is painless, call yourself the best, or use the word specialist without specialist registration.
Can I keep my Google reviews?
Reviews people leave on Google itself are outside your control, and you don't have to remove them. The problem is advertising. You can't embed those reviews on your website, quote them in a post, or run them in an ad.
What about my smile-makeover before-and-after photos?
Before-and-after images are heavily scrutinised in dental advertising. They can mislead if they are enhanced, or if they set an expectation most patients will not match. The safe path is to describe the treatment and what to realistically expect. If images are used at all, they need consent and strict conditions.
Are you signing off that my website is compliant?
No, and I would be careful with anyone who offers to. I write to the AHPRA advertising guidelines, the TGA advertising code and the NDIS Code of Conduct, and I show you the checks. That is not legal advice, a compliance sign-off or an AHPRA ruling. The practice stays responsible for what it publishes.
Right. Ready when you are.
Up for freelance
Ready when you are.
Book a free 30-minute call and tell me what's bugging you. Rather type? The form takes two minutes. Either way it's free. You get a fixed quote within 48 hours, and a straight answer if I'm not the right fit.
Real person, real reply, within 48 hours.
Or book a discovery call.
Pick a time that suits you. You talk to me, not a sales team. A fixed price and date follow within 48 hours.
