AHPRA-compliant copywriter · Dental clinics

Website copy for dental clinics, written to book.

I write your

Written to pass AHPRA and TGA review and still book patients. Compliance checked line by line, with the evidence report attached.

Start a conversation → Check your site in 60 seconds
Amisha SharmaAmisha Sharma · compliance checked copy · evidence report with every page
Amisha Sharma, dental copywriter, at her writing desk
G
Google · Map results
Your clinic, on the map
AI
ChatGPT · "dentist near me"
Your clinic, recommended
✓
GhostRank · before it ships
Audit passed, no stress
✓
Front desk · Monday, 8:04am
New patient, booked
In short

Amisha Sharma is a compliance-first copywriter at Commas & Chaos and an ISB alumna. She writes compliance checked healthcare copy for Australian practices and agencies. No delivered work of hers has been flagged by a regulator to date. Every page she writes is checked 226 ways before it ships.

Who I write for
General dental clinicsOrthodontic practicesCosmetic dentistryFamily & children's dentalDental implant clinicsMulti-site dental groupsGeneral dental clinicsOrthodontic practicesCosmetic dentistryFamily & children's dentalDental implant clinicsMulti-site dental groups
01
01The difference

Same treatment. Two ways to write it.

✕  What most clinics write

"Painless dentistry from Melbourne's best dentist. See our 5-star reviews and smile makeovers."

It promises no pain, calls you the best, uses patient reviews, and shows before-and-after photos. Dental advertising is one of AHPRA's most-actioned areas. That is four risks in one line.

vs
✓  What I write

"Your treatment options, explained clearly. What each visit involves, what it costs, and what to expect after."

Compliant, specific, and calm. This is the version a nervous patient books.

Compliant copy has a reputation for being boring. That is a writing problem, not a compliance one. I fix the writing.

5+
Years writing content, agency trained
226
GhostRank checks, every page
48h
Reply on every brief
2
Rounds of edits, every project
AHPRA · dental advertising

The rules are strict. Most dental websites break them.

Dental advertising sits under AHPRA and the National Law, and dentists are among the most complained-about advertisers. Reviews, painless claims, specialist titles and teaser pricing all get flagged. Not sure where your site stands? Check in 60 seconds, whether your site is live or still being written.

Six quick questions. Your results, straight away.

02
02What I write

Your dental website, start to finish.

I'm a dental copywriter. Your website is the core, and it's where most clinics start. Need Google Ads, social, or SEO articles too? I write those as well.

The website · the core
⌂

Homepage

The page that decides if they stay or bounce.

✎

Treatment pages

One per treatment, the way AHPRA allows.

✿

About

Your team and training. The trust page.

?

FAQ & trust pages

The questions people are too shy to ask.

✱

Landing pages

For a campaign or a single service.

Beyond the website · if you want it
◎

Google Ads copy

Ads that pass Google and AHPRA at once.

♥

Social media copy

Captions that survive Meta review and the review rules.

↗

SEO articles

The questions patients Google, answered by you.

▤

Content strategy

What to publish, where, and in what order.

✓

The GhostRank Audit

226 checks on your current site. Fixed at $1,500.

One writer for all of it. Quoted flat, upfront.

03
03Why clinics hire me

Four jobs. One writer.

0
delivered pages flagged by a regulator

Written inside the dental rules, line by line.

Dental advertising law bans testimonials, painless claims and misused specialist titles. I write to AHPRA every day. No delivered work of mine has been flagged by a regulator to date. Your registration is safe with me.

↗

Built to get found on Google and in AI answers.

I structure your pages so Google and AI search can understand them. That gives you a real shot at showing up when someone looks for a dentist nearby.

✎

Premium, so you attract the right patients.

Copy that reads like an expert clinic. It brings in the patients who value the care and stay for it.

Amisha Sharma

My eyes on every word. Every time.

You are never a ticket number in an agency queue. Your pages are never handed to a junior or a content mill. You brief me, I write, and the person answering your email is the person who wrote your homepage. That is why the quality holds, from page one to page fifty.

the whole point

Every clinic offers the same treatments.
Your words are what's yours.

and the right words book the right patients
04
04How it works

Three steps, and you never write a word.

01

Send a brief

Tell me about your work and what you need written. Five minutes.

02

We talk

A 30-minute call, then one flat fee. No hourly billing, no lock-in.

03

I write

Every page written, checked, and handed over ready to publish. Two rounds of edits.

Amisha Sharma, compliance-first copywriter
05Who writes your copy

Amisha Sharma.

I'm Amisha Sharma, a compliance-first copywriter for regulated Australian brands, dental clinics included. I am an ISB alumna, agency trained on Australian accounts. No delivered work of mine has been flagged by a regulator to date. My job is copy that passes compliance review, ranks on Google, gets quoted by AI, and still sounds like a human wrote it. Every page runs through my 226-point GhostRank audit before it ships. I write like my own registration is on the line.

ISB alumnaAgency trained on Australian accountsNo regulator flags to dateAHPRA · National Law s133
06
06The alternatives

Why not just hire any copywriter?

Because most of them will get your clinic flagged. Here is the honest comparison.

✕

An SEO agency

Ranks you, then gets you flagged. They know Google. They have never read the AHPRA dental advertising rules.

✕

A compliance lawyer

Keeps you safe and hands you copy no one reads. Safe and invisible is still invisible.

✕

A cheap freelancer

Copy that gets pulled. You save a few hundred dollars and risk a complaint.

✕

ChatGPT on its own

Fast, generic, no judgement. It cannot tell a safe sentence from a breach.

✓

A compliance-first copywriter

Compliant, ranks, cited by AI, books patients. I do all four. And I personally watch every word, so you always know who is writing: me. Every page passes the 226-point GhostRank check first.

07
07The rules, in plain English

What do the AHPRA advertising rules mean for your dental website?

Short version: you can describe your treatments in full, but you cannot use reviews, promise painless results, or misuse a specialist title. Here is how that plays out on a real clinic site.

✓  What you can say
  • Describe each treatment and what an appointment involves.
  • Explain who a treatment suits, and the risks.
  • Share your team's qualifications and registration.
  • Set out fees clearly, with the full price, not a teaser 'from'.
vs
✗  What you can't say
  • Publish patient reviews, ratings or before-and-after photos as advertising.
  • Claim treatment is painless, or that you are the best or leading.
  • Call a general dentist a specialist without specialist registration.
  • Advertise 'no gap' or 'bulk billed' as if every patient qualifies.

None of this is guesswork. The rules are public, and I write to the primary sources. The clearest place to start is the AHPRA advertising hub, which sets out how registered health practitioners may advertise. The rule that catches most clinics is the testimonial ban, set by section 133 of the National Law, which is why a Google review cannot be used in your advertising. The word specialist is also protected under section 115A, so a general dentist cannot use it. The Dental Board of Australia sits under the same scheme. I read the rules every time they touch a page. In 2026 that reading is not optional. It is the difference between a website that grows your clinic and one that quietly waits for a complaint.

the unfair advantage

A tool no other copywriter has. Every page runs through it.

GhostRank is my own 226-point audit. It checks how a page ranks on Google, how it reads to AI search, and where it breaks the advertising rules. You hire me as a copywriter. I run every page through it before it ships, and the report comes to you with the work.

0
Checks per page
3
SEO · AI · rules
A GhostRank audit scorecard showing an overall score and signal coverage
08
08Pricing

Flat quotes. Priced to your scope.

✓ Founding rate, until 30 September 2026
Option one · A few pages
from $2,490 AUD

Five pages for $2,490. Ten pages for $4,390.

  • Strategy, writing, compliance check
  • Written for Google and AI search
  • Two rounds of edits
Start a conversation
Option two · The whole project
Custom quote

Your full site. Ads and articles, if you want them.

  • Every page, one voice
  • Strategy included
  • One flat quote, upfront
Start a conversation →

Founding rate: $1,690 for 5 pages, $2,950 for 10. It runs until 30 September 2026, or the first three clients. In exchange I ask for a testimonial and permission to show the before and after.

A note from me

Dear clinic owner,

You trained for years to do careful work. You did not train to spend your evenings wondering whether a five-star review on your site could draw a complaint.

I understand the frustration. Your happiest patients leave glowing reviews, and you cannot use them. The clinic down the road promises painless treatment and runs 'from $199' ads. You play it straight and it feels like losing.

Most of them will not get away with it for long. Dental is one of the most complained-about corners of Australian health advertising. One embedded review, one bold claim, and you have a breach live on your own site.

The clinics that win the nervous patient are not the loudest. They sound honest and expert. They explain the treatment, the cost and what to expect. That is exactly what the rules push you toward.

So let me take the words off your plate. Every page compliant. Every claim checked. Every line written to sound like the clinic you already are.

You look after the teeth. Let me look after the words.

Amisha Sharma
Amisha
Amisha Sharma · Compliance-first copywriter
The promise

Your website should bring patients,
not fines.

Fixed prices. Evidence report. AHPRA and TGA checked before you see a single line.

Start a conversation See what the audit covers
09
09Questions

The ones dental clinics ask.

What can't dental clinics say under the AHPRA rules?+

You can't use patient testimonials, star ratings or before-and-after photos as advertising. The National Law bans testimonials for regulated health services, and dentists are among the most complained-about advertisers. You also can't claim treatment is painless, call yourself the best, or use the word specialist without specialist registration. You can describe each treatment, what a visit involves, the risks, and your full fees.

Can I keep my Google reviews?+

Reviews people leave on Google itself are outside your control, and you don't have to remove them. The problem is advertising. You can't embed those reviews on your website, quote them in a post, or run them in an ad. That turns a review into a testimonial in your advertising, which the National Law bans. I build trust with proof AHPRA allows instead.

What about my smile-makeover before-and-after photos?+

Before-and-after images are heavily scrutinised in dental advertising. They can mislead if they are enhanced, or if they set an expectation most patients will not match. The safe path is to describe the treatment and what to realistically expect. If images are used at all, they need consent and strict conditions. I write the pages so they persuade without leaning on risky photos.

Can I advertise prices like 'from $199' or 'no gap'?+

Carefully. A 'from' price can mislead if the real cost is usually higher, and 'no gap' or 'bulk billed' reads as a promise to every patient when it depends on their fund and eligibility. I write pricing that is clear and honest, with the full picture, so it converts without breaching the Consumer Law.

Let's talk about your dental website.

Tell me about your work and what you need written. I read every brief myself.

  • 01 You send the brief. Five minutes.
  • 02 We talk for 30 minutes.
  • 03 You get one flat quote. No lock-in.

Currently taking on new clinic projects

Faster on your phone? WhatsApp me your website link.

Prefer email? amisha@commasandchaos.com

No obligation, no retainer. I reply within 48 hours, and your details stay with me.

Start a conversation →