Speech Pathology Copywriter (Compliance-Safe)

Amisha Sharma is a compliance-first copywriter at Commas & Chaos and an ISB alumna. Since 2019 she has delivered 200+ regulated Australian projects for speech pathology practices with zero compliance breaches. Every page she writes is checked 226 ways before it ships.

01

01The difference

Same service. Two ways to write it.

✕ What most practices write

"The best speech pathologists in Sydney. Your child will be talking in weeks, guaranteed."

It calls you the best, promises a timeline, and guarantees an outcome. Speech pathology is not under AHPRA, but the Australian Consumer Law still bans misleading claims like these.

vs

✓ What I write

"How our speech pathology works, explained plainly. What an assessment involves, who it helps, and what progress can look like."

Honest, specific, and calm. This is the version a worried parent books.

Compliant copy has a reputation for being boring. That is a writing problem, not a compliance one. I fix the writing.

Start a conversation →

ACL + NDIS Code

Not under AHPRA doesn't mean no rules.

Speech pathology is self-regulated by Speech Pathology Australia, not AHPRA. Many practices assume that means anything goes. It doesn't. The Australian Consumer Law bans misleading claims, and if you are NDIS-registered the NDIS Code sets an advertising bar too. Not sure where your site stands? Check in 60 seconds, whether your site is live or still being written.

Six quick questions. Your results, straight away.

02

02What I write

Your speech pathology website, start to finish.

I'm a speech pathology copywriter. Your website is the core, and it's where most practices start. Need Google Ads, social, or SEO articles too? I write those as well.

The website · the core

⌂

Homepage

The page that decides if they stay or bounce.

✎

Service & assessment pages

One per service, written to stay honest.

✿

About

Your team and training. The trust page.

?

FAQ & trust pages

The questions people are too shy to ask.

✱

Landing pages

For a campaign or a single service.

Beyond the website · if you want it

◎

Google Ads copy

Ads that pass Google and the Consumer Law at once.

♥

Social media copy

Captions that survive Meta review and stay honest.

↗

SEO articles

The questions families Google, answered by you.

▤

Content strategy

What to publish, where, and in what order.

One writer for all of it. Quoted flat, upfront.

03

03Why practices hire me

Four jobs. One writer.

100%

compliance record

Written for the rules that do apply.

Speech pathology is not under AHPRA, but the Australian Consumer Law and the NDIS Code still bind you. I write to both every day, across 200+ regulated projects, with zero breaches. Your standing is safe with me.

↗

Built to get found, not buried.

I structure your pages so Google and AI search can understand them. That gives you a real shot at showing up when someone looks for a speech pathologist nearby.

✎

Premium, so you attract the right clients.

Copy that reads like an expert practice, not a discount deal. It brings in the families who stay the course, not the ones who drift off.

My eyes on every word. Every time.

You are never a ticket number in an agency queue. Your pages are never handed to a junior or a content mill. You brief me, I write, and the person answering your email is the person who wrote your homepage. That is why the quality holds, from page one to page fifty.

the whole point

Every practice offers speech pathology.
Your words are what's yours.

and the right words book the right clients

04

04How it works

Three steps, and you never write a word.

01

Send a brief

Tell me about your work and what you need written. Five minutes.

02

We talk

A 30-minute call, then one flat fee. No hourly billing, no lock-in.

03

I write

Every page written, checked, and handed over ready to publish. Two rounds of edits.

05Who writes your copy

Amisha Sharma.

I'm Amisha Sharma, a compliance-first copywriter for regulated Australian brands, speech pathology practices included. I am an ISB alumna and a former agency content lead. Since 2019 I have delivered 200+ regulated projects with zero breaches. Speech pathology is not under AHPRA, so I write to the rules that do apply: the Australian Consumer Law and the NDIS Code. My job is copy that stays honest, ranks on Google, gets quoted by AI, and still sounds like a human wrote it. Every page runs through my 226-point GhostRank audit before it ships.

ISB alumnaEx-agency Content Lead200+ regulated projectsZero breachesACL · NDIS Code · SPA

06

06The alternatives

Why not just hire any copywriter?

Because most of them will get your practice flagged. Here is the honest comparison.

✕

An SEO agency

Ranks you, then gets you flagged. They know Google. They have never read the Consumer Law or the NDIS Code.

✕

A compliance lawyer

Keeps you safe and hands you copy no one reads. Safe and invisible is still invisible.

✕

A cheap freelancer

Copy that gets pulled. You save a few hundred dollars and risk a complaint.

✕

ChatGPT on its own

Fast, generic, no judgement. It cannot tell a safe sentence from a breach.

✓

A compliance-first copywriter

Honest, ranks, cited by AI, books clients. I do all four. And I personally watch every word, so you always know who is writing: me. Every page passes the 226-point GhostRank check first.

07

07The rules, in plain English

What rules actually apply to a speech pathology website?

Short version: you are not under AHPRA, but the Australian Consumer Law bans misleading claims and the NDIS Code sets an honesty bar. Here is how that plays out on a real practice site.

✓ What you can say

Describe your assessments and how therapy works.
Explain who you help, from children to adults.
Share your team's qualifications and SPA membership.
Explain plainly how NDIS funding can be used for therapy.

vs

✗ What you can't say

Promise a result or a timeline you cannot back up.
Imply the NDIA or NDIS Commission endorses you.
Guarantee a child will reach a milestone.
Use reviews or claims that overstate results, which the Consumer Law bans.

None of this is guesswork. Speech pathology is self-regulated through Speech Pathology Australia, which sets professional standards for how you advertise. That does not put you outside the law. The Australian Consumer Law, enforced by the ACCC, bans false or misleading claims in any advertising, including guaranteed outcomes and unprovable superiority claims. If you are a registered NDIS provider, the NDIS Code of Conduct adds a duty to be honest and to respect each participant's choice. I read all of them every time they touch a page. In 2026 that reading is not optional. It is the difference between a website that grows your practice and one that quietly waits for a complaint.

the unfair advantage

A tool no other copywriter has. Yours, on the house.

GhostRank is my proprietary 226-point audit. It checks how a page ranks on Google, how it reads to AI search, and where it breaks the advertising rules. Clinics pay $500 for this audit on its own. When you hire me, every page runs through it before it ships. You never pay for it.

$500$0 The audit clinics pay $500 for. Free with every project.

0

Checks per page

3

SEO · AI · rules

A GhostRank audit scorecard showing an overall score and signal coverage

GhostRank risk register, issues ranked by severity — Risk register

GhostRank prioritised fix roadmap — Fix roadmap

GhostRank page-by-page score cards — Page cards

08

08Pricing

Flat quotes. Priced to your scope.

✓ The $500 audit, included free

Option one · A few pages

from $600 AUD

A landing page, or a small site.

Strategy, writing, compliance check
Written for Google and AI search
Two rounds of edits

Start a conversation

Option two · The whole project

Custom quote

Your full site. Ads and articles, if you want them.

Every page, one voice
Strategy included
One flat quote, upfront

Start a conversation →

The audit alone sells for $500. Every project includes it free. Do the maths on a $600 page.

A note from me

Dear practice owner,

You work with children who are learning to be understood, and adults relearning how to speak or swallow. It is patient, careful work. You did not train to become an expert in advertising law.

Here is the trap I see most. Someone tells you speech pathology is not under AHPRA, so you relax. Then a competitor guarantees a child will talk in weeks, and you wonder how they get away with it.

They may not for long. Not being under AHPRA does not mean no rules. The Australian Consumer Law applies to every business, and the ACCC acts on misleading health claims. Guaranteed timelines, best-in-Sydney claims and overstated reviews are exactly the kind of thing it targets. If you are NDIS-registered, the Code of Conduct adds its own honesty bar.

Here is what I have learned across 200-plus regulated projects. The practices that win the worried parent are honest, clear and warm. They explain the assessment. They set real expectations. That is what an anxious family wants, and it keeps you on the right side of the law.

So let me take the words off your plate. Every page honest. Every claim checked against the rules that do apply. Every line written to sound like the practice you already are.

You look after the voices. Let me look after the words.

Amisha

Amisha Sharma · Compliance-first copywriter

P.S. When you are ready, send me a message. I read and reply to every message myself. That is where we start.

09

09Questions

The ones speech pathology practices ask.

Is speech pathology under AHPRA?+

No. Speech pathology is self-regulated by Speech Pathology Australia, not the AHPRA scheme that covers doctors, psychologists and dentists. That surprises a lot of practices. It does not put you outside the law. The Australian Consumer Law still bans misleading claims in any advertising, and if you are a registered NDIS provider the NDIS Code of Conduct applies too.

Can I use client testimonials?+

Yes, you can, and this is the real difference. The National Law testimonial ban does not apply to you, because speech pathologists are not registered under that scheme. So a genuine client review is allowed. The catch is that it must not be misleading under the Consumer Law, and NDIS advertising standards apply if you are registered. I write testimonials so they stay honest and still build trust.

What rules do you actually write to?+

Three. The Australian Consumer Law, which bans false or misleading claims, enforced by the ACCC. The Speech Pathology Australia code of ethics, which sets professional standards for how you advertise. And the NDIS Code of Conduct, if you are a registered provider. If you ever mention a therapeutic product, the TGA rules apply too. I hold all of them in view on every page.

Will compliant copy still rank on Google?+

Yes. Honest, specific copy is exactly what Google and AI search reward. A clear description of your service and who it helps gets cited, while vague or hyped claims get filtered. Across 200+ regulated projects, compliant pages have ranked and been quoted by AI tools. You never trade honesty for visibility.

My old writer said speech pathology has no rules. Were they wrong?+

Yes, and it is a common mistake. Not being under AHPRA is read as no rules at all. The Australian Consumer Law applies to every business, and it has real teeth. Guaranteed outcomes, unprovable superiority claims and misleading reviews are exactly what the ACCC acts on. I write so you never rely on a claim you cannot back up.

How long does it take, and what does it cost?+

About a week for a single page, two to three weeks for a small site. Projects start at $600 AUD and scale with scope, quoted as a flat fee upfront. The 226-point GhostRank audit is included free, and it sells on its own for $500. Two rounds of edits are included.

Do I have to write anything?+

No. You answer a few questions on one 30-minute call, and I write the rest. You never face a blank page. I turn your clinical knowledge into words that book the right clients, so your only job is to talk about the work you already do.

Website copy for speech pathology practices, written to book.

Same service. Two ways to write it.

Not under AHPRA doesn't mean no rules.