Physiotherapy marketing that fills your appointment book.
You trained for years to treat patients. Then marketing became your unpaid second job. I take it off your plate. Your clinic shows up when locals search for a physio. Your website earns trust without breaking AHPRA rules. Visitors turn into bookings. You treat. I handle the words.
delivered
Ever.
page goes live
Physiotherapy marketing works when it does three jobs: your clinic shows up when locals search on Google or ask ChatGPT, your website earns trust using proof AHPRA allows (patient testimonials are banned), and every page makes booking easy. Amisha Sharma is a physiotherapy marketing specialist for Australian clinics: 200+ projects in regulated industries, zero compliance trouble, and every page checked 226 ways before it goes live. Clinic sites audited on request.
Patients are searching right now.
The only question is which clinic they find.
One search. Three layers.
Found
A patient with a sore shoulder googles "physio near me" or asks ChatGPT what to do. If your clinic does not show up in those results, nothing else you spend on marketing matters.
Trusted
They found you. Now they compare you with two other clinics before they call anyone. AHPRA bans patient testimonials, so I use the proof that is allowed: your experience, your registrations, and clear, honest answers.
Booked
Trust without a next step pays nothing. Every page needs one obvious thing to do: book online, call, or ask a question. One action per page. Not six.
Most agencies sell you ads (layer 3) on top of a website that fails layers 1 and 2. I build them in order.
Want to know which layer your clinic is failing?
Nine jobs. One person accountable.
The rules under these jobs change without warning, and a breach lands on the clinic, never the copywriter. I carry all nine: specialist attention, without the agency retainer.
Some sentences get clinics
in trouble. Watch the fix.
There are dozens of rules like these, and they change without warning. The penalties land on the clinic, never the copywriter, which is why I write like it is my registration on the line. Curious how your current pages score? Get your site audited.
You treat patients.
I handle the words.
What I take off
your plate.
You never write a word. Everything is AHPRA-safe from the first draft and checked 226 ways before it goes live.
Treatment pages that get found
A page for every treatment you offer, written so patients find it on Google and want to book after reading it. Part of the website copy service.
Articles that answer patient questions
The questions patients google before booking, answered under your clinic's name, on Google and in ChatGPT. Built on the SEO and GEO service.
Every word AHPRA-safe
Website, ads, and social posts written inside the rules by an AHPRA compliant copywriter, with a note explaining why each claim is safe, for your records.
A full check of your current site
I check your website 226 ways: AHPRA risk, Google visibility, AI visibility, and whether pages make booking easy. You get a fix list in plain English. See the GhostRank audit.
Physiotherapy marketing questions,
answered straight.
No. The National Law bans testimonials about clinical care in your advertising, and that includes your website and social media accounts. Reviews patients leave on platforms you do not control are treated differently. Compliant proof (registrations, experience, process facts, availability) does the same trust-building job legally. Full guide here.
Yes, and it is mostly local. The searches that book appointments are "physio near me", suburb terms, and condition terms like "shoulder physio [suburb]". A clinic with a strong Google Business Profile and a page per treatment usually outranks bigger competitors running generic sites. Expect meaningful movement in 3 to 6 months, and be suspicious of anyone promising faster.
Spend on the layers in order. A complete Google Business Profile costs time, not money. Treatment pages and patient education content are a one-off project cost that keeps earning. Paid ads come last, on top of a site that converts. My work is project-based with a fixed quote: a full website copy project starts from $3,500 AUD, and single pages are scoped smaller. Most clinics start with the site audit, so the spend is aimed at what is actually broken.
Almost everything, done right: local SEO, treatment pages, patient education, Google Ads, social content, referral outreach, and recall emails. The rules restrict how you say things (no clinical testimonials, no outcome guarantees, no misleading claims), and they leave every useful channel open. The compliant version usually converts better because it is more specific.
Both, in that order. First you get a simple plan: what patients in your area actually search for, what AHPRA lets you say, and which pages to build first. Then I write everything, check each page 226 ways, and hand it over ready to publish. Two rounds of changes included, and you never have to write a word.
Your next patient is searching right now.
Two ways to start. Get the full 226-point audit of your site (compliance, Google, AI search, bookings) and see exactly where it stands. Or tell me about your clinic and we go from there.