Website writer for physio clinics.Your best physios are booked. Your website is not helping.
I'm Amisha. I write websites for physiotherapy clinics. Every page is written to be found, read by a patient at 11pm, and to pass the AHPRA advertising guidelines.
Ranks. Written to what people type when a shoulder seizes mid-week.
Books. Says what the first appointment involves and costs.
Passes. Every claim checked against the AHPRA advertising guidelines.
Fixed quote in 48 hours. Or start with one paid page.
Start with the sentence a patient types before they ever see your name.
- All Clear Audit
- Founding audits $1,500
- Written to compliance rules
- Healthcare clinics only
- Written for AI search
- Fixed quotes in AUD
- Replies within 48 hours
- Australian English, Australian hours
What does a patient actually type before they choose?
Not your service names. They type the problem, in their own words, at the hour it starts bothering them.
Each of those is a page, or a heading, or the first sixty words of one. Answer it plainly and Google has something to rank. So does ChatGPT, which quotes the page it can understand.
There is a second reader. It never books anything.
What do the AHPRA advertising rules mean for your physiotherapy website?
Your website advertises a regulated health service, so the AHPRA advertising guidelines read every line of it. They are made under the National Law, and they bind the practice.
What you can say
- ✓Describe your services and what a first visit involves.
- ✓State your team's registration, qualifications and experience.
- ✓Set out your fees and your hours clearly.
- ✓Explain who a treatment suits, and what it does not fix.
What you cannot say
- ✗Publish patient reviews about clinical care in your advertising.
- ✗Promise an outcome, or a number of sessions.
- ✗Claim to be the best, the leading or the number one clinic.
- ✗Use results photos that set an expectation most patients will not meet.
A results promise on the sports injury page. Physiotherapy Board rules read an outcome promise as a claim, and the patient reviews beside it as a testimonial.
Getting it wrong costs the business, not whoever typed the words. The rules are public, and I write to the primary sources: AHPRA advertising guidelines. For the detail, read AHPRA Advertising for Physiotherapists: What Gets Flagged and What Gets Patients. That is not legal advice, a compliance sign-off or an AHPRA ruling. The practice stays responsible for what it publishes.
Fair question at this point: who is actually writing it?
Who writes your physiotherapy pages?
One writer. Me.
Five years writing for Australian healthcare, agency trained. I have read the advertising guidelines cover to cover, twice, so you never have to. You brief me at the end of your day and the pages are waiting when you open up. No junior, no content mill, no ticket number.
The client work sits under confidentiality agreements, so the businesses stay unnamed. You can read 73 published articles instead. I write for private physiotherapy clinics, sports physiotherapy, women's health physiotherapy, paediatric physiotherapy, and for the agencies behind them. Full list on the industries page; the service itself is website copy.
And one thing comes with every page, whether you ask for it or not.
All Clear Audit. Proprietary. Built in Delhi, runs on every page I write.
The bonus of working with me: every page ships with a All Clear Audit.
All Clear Audit is the audit I built because the usual tools count keywords and have never read an advertising guideline. It reads your page the way Google, ChatGPT and AHPRA do. 301 checks, every flag naming the rule it breaks, every fix already written.
I use AI where it earns its place. 301 checks by hand is nobody's afternoon. The writing is still mine. So you do not take my word for the copy, you take the report's, and you can argue with it.
Before you send anything, the four questions I get every week.
"Decent, but AI is picking favourites, and it is not you yet."
A demonstration report, not a client's site.
Before you ask
Questions physio clinics ask before they hire a website writer
Can we put patient reviews on our physiotherapy website?
No. The National Law bans patient reviews about clinical care in your advertising, and that includes your own website and your social accounts. Reviews people leave on a platform you do not control, like Google, are treated differently, and you do not have to remove them.
Can we say a treatment is proven or that it works?
You can describe what a treatment involves, who it suits and what the evidence generally shows. What you cannot do is promise a result for the person reading, or state a number of sessions. That is an outcome claim, and the Physiotherapy Board reads it as advertising.
Do the TGA rules apply to a physiotherapy clinic?
They do the moment you sell or promote a therapeutic product, which many clinics do without thinking about it. Braces, machines and supplements all carry claim limits of their own. That is a second rulebook sitting on top of the AHPRA one.
Are you signing off that my website is compliant?
No, and I would be careful with anyone who offers to. I write to the AHPRA advertising guidelines, the TGA advertising code and the NDIS Code of Conduct, and I show you the checks. That is not legal advice, a compliance sign-off or an AHPRA ruling. The practice stays responsible for what it publishes.
Right. Ready when you are.
Up for freelance
Ready when you are.
Book a free 30-minute call and tell me what's bugging you. Rather type? The form takes two minutes. Either way it's free. You get a fixed quote within 48 hours, and a straight answer if I'm not the right fit.
Real person, real reply, within 48 hours.
Or book a discovery call.
Pick a time that suits you. You talk to me, not a sales team. A fixed price and date follow within 48 hours.
