NDIS Provider Pricing Pages: What to Say, What to Skip, What Gets Flagged

An NDIS pricing page works when it stops leading with the number, because the number is no longer yours to set and is about to change hands again. Since 1 July 2026 the NDIA has published a pricing schedule that, in its own words, provides "guidance on appropriate prices". The Act that passed Parliament on 19 August 2026 gives the Minister the power to make a pricing determination setting "the maximum amounts for NDIS supports". So the figure on your page has a known expiry date. What does not expire is everything written around it, and that is governed by three separate rulebooks at once.

What actually changed about NDIS pricing on 1 July 2026?

The document changed, and so did the kind of document it is.

For years the reference was the NDIS Pricing Arrangements and Price Limits. The name told you what it did. It set limits. A registered provider working with an agency-managed or plan-managed participant could not charge above them.

From 1 July 2026 the NDIA publishes an NDIS pricing schedule instead. Read how the agency describes it on its own pricing updates page:

"We’ve released the annual pricing review (APR). It provides guidance on what we consider appropriate NDIS prices for 2026-27."

"We’ve also released a pricing schedule. This provides guidance on appropriate prices for NDIS supports, including prices from the APR."

"You can use the NDIS pricing schedule to help inform your prices from 1 July 2026."

Guidance. Appropriate. Help inform. That is not the vocabulary of a cap.

This matters for a pricing page for one simple reason. A great many NDIS provider pages say something like "our rates are set by the NDIS price limits" or "we charge the NDIS capped rate". As of 1 July 2026 that sentence describes a document the NDIA has replaced.

Does the new Act bring binding price caps back?

Yes, eventually. Not yet.

The National Disability Insurance Scheme Amendment (Securing the NDIS for Future Generations) Bill 2026 was introduced on 14 May 2026. It finally passed both Houses on 19 August 2026 and received Royal Assent as Act No. 66 of 2026.

The NDIS website explains the pricing effect plainly:

"The Minister for Disability and the NDIS will have the power to make a pricing determination for NDIS supports. The determination will set out the maximum amounts for NDIS supports."

"There are no immediate changes to NDIS pricing. Providers can continue to follow the current pricing arrangements."

So the sequence is: binding limits, then guidance, then binding limits again by a different legal route. Right now you are standing in the middle section.

How does the NDIA talk about its own prices now?

We counted it, because the framing is the story.

We took the NDIA pricing updates page, the page a provider would actually land on when checking their rates, and counted the words it uses. The archived capture runs to 2,168 words. The agency's site blocks automated readers, so we read the archived copy rather than the live page.

On the regulator's own pricing page, the word "guidance" outnumbers the phrase "price limit" by fifteen to two. The prohibition language a cap needs, "cannot charge", "must not charge", "must not exceed", does not appear at all.

Word counts measure emphasis, not law. But when your page borrows authority from a document, it is worth knowing how that document now describes itself.

Does your pricing page change what existing participants pay?

No. This is the single most common mistake we see, and it is not a marketing mistake. It is a contract one.

The NDIA is explicit about it on the same page:

"You must talk with participants about any proposed changes to existing service agreements. Participants must agree to these changes before they are made."

So a price on your website is two different things at once. To a new enquiry it is an offer. To someone who already has a signed service agreement with you it is nothing at all until you have had a conversation and they have agreed.

Providers get into trouble when the website is treated as the notification. It is not. If your rates move, the page is the last step, not the first.

Write the page knowing that. A line as simple as "these rates apply to new service agreements; existing agreements change only by discussion and agreement" does two jobs. It is accurate, and it tells a prospective participant that you understand your obligations.

What does the NDIS Code of Conduct say about prices?

More than most providers realise. Pricing has its own clause.

The NDIS Code of Conduct, in section 6 of the National Disability Insurance Scheme (Code of Conduct) Rules 2018, requires people delivering NDIS supports to do a list of things. Two of them land directly on a pricing page. Providers must:

• "act with integrity, honesty, and transparency"
• "not charge or represent higher prices for the supply of goods for NDIS participants without a reasonable justification"

Read the second one again. It does not only say charge. It says represent. What your page says a thing costs is inside the Code, not merely what you invoice.

That is why an NDIS price list beside a lower general public price list is a live problem unless you can explain the difference. There may well be a reasonable justification. Longer appointments, travel, reporting, cancellation risk and administration are all real costs. The Code does not forbid a difference. It requires the difference to have a reason, and a page that shows the reason is stronger than one that hides the comparison.

What gets an NDIS pricing page flagged by the ACCC?

The words around the number, almost always.

The ACCC has publicly put NDIS providers on notice about advertising, working with the NDIA and the NDIS Quality and Safeguards Commission to find advertising that may breach the Australian Consumer Law. ACCC Deputy Chair Catriona Lowe put the standard this way:

"Businesses must not make false representations regarding access to the NDIS, and consumers must be able to rely on statements being made by NDIS providers as being true and accurate."

The ACCC then listed examples of advertising it considers concerning. Two of them are ordinary phrases that appear on pricing and service pages every day.

The underlying point is worth stating simply. Funding under the NDIS is decided plan by plan, against the needs and goals in that plan. Any page that implies a service is funded for everyone is making a claim the scheme does not support.

Two more things worth knowing. In December 2023 the ACCC set up a taskforce with the NDIS Commission and the NDIA. Its job was to look at NDIS participants being charged more than other people.

The other is the ceiling. The maximum penalty under the Australian Consumer Law is the greater of three things. $50 million. Three times the value of the benefit obtained. Or 30 per cent of adjusted turnover during the breach period. That ceiling is for the worst conduct by the largest companies. A small provider will never see it. It is still a useful measure of how seriously this is taken.

What if you are also AHPRA registered?

Then a third rulebook applies to the same page, and it is the strictest of the three.

Occupational therapists, physiotherapists, psychologists, speech pathologists working under certain arrangements, podiatrists and dietitians are not all regulated the same way, so start by checking your own profession. If you are registered with AHPRA, section 133 of the National Law applies to your advertising of a regulated health service. That includes the pricing page.

The trap is specific and it is common. Testimonials. A pricing page is exactly where a provider wants to put "best value in Brisbane, five stars". Under section 133 a testimonial that refers to the clinical aspects of a regulated health service is prohibited, and price offers have their own rules about stating terms and conditions. Meanwhile the NDIS Code and the ACL are comfortable with honest reviews. Two rulebooks, one page, opposite answers.

We wrote that crossover up in full in NDIS providers and AHPRA advertising rules, including who carries the liability when a provider employs the practitioner.

So what should an NDIS pricing page actually contain?

Lead with the thing you control. You do not set the price. You do set what the participant gets for it, and that is the only part of a pricing page anyone is really shopping.

1. What the hour actually includes. Face-to-face time, report writing, travel, liaison with a support coordinator. Two providers charging the identical rate can deliver very different amounts of work, and nobody can tell from a number.
2. Your rates, with the date they were set and the date you will review them. A dated price is honest. An undated one quietly claims to be permanent, and given the timeline above it will not be.
3. Which document you are following. Name the NDIS pricing schedule effective 1 July 2026, rather than the retired Pricing Arrangements and Price Limits.
4. How existing agreements are handled. One sentence, as covered above.
5. What is not included and what you do not charge for. Cancellation terms, travel, non-attendance. This is where complaints start, so it is where clarity pays.
6. Who can use you. Agency-managed, plan-managed, self-managed. This is a genuine differentiator and it is a fact, not a claim.
7. Waiting time, if you have one. A real number here converts better than any adjective on the page.

And the things to leave off. No "NDIS approved". No NDIS logo unless you are entitled to use it. No "cheapest" or "best value", because superlatives are unprovable and, if you are AHPRA registered, separately risky. No client testimonials about clinical outcomes. No claim that a support is funded, when funding is decided in each plan.

Need this done properly rather than patched? That is what our website copywriting work is for. For practices with a mixed caseload, the allied health marketing piece covers the wider picture.

How is this different from our other NDIS posts?

Deliberately narrow, so nothing here repeats what is already published.

• The NDIS marketing guide nobody wrote covers the whole marketing picture: what you can say, what gets flagged, which channels work. This piece covers one page on your site and the pricing rules that only apply there.
• Where the NDIS marketing budget goes wrong covers spend and website failures, including accessibility. It does not cover pricing.
• NDIS marketing without Google Ads covers channels and referrers.
• NDIS providers and AHPRA advertising rules covers the dual-regulation question in depth, which is why this piece only summarises it.

What this article is not

It is general information, not legal or financial advice. It describes published regulator material as at 4 September 2026. It is not a substitute for advice on your own arrangements.

The word counts measure emphasis, not obligation. We counted how the NDIA describes its own pricing on one archived page on one date. That is a proxy for framing. It is not a statement of what the law requires, and nobody should read it as one.

No ministerial pricing determination is in force at the time of writing. The power now exists under Act No. 66 of 2026. The NDIA states there are no immediate changes to pricing. If a determination is made, re-check every price claim on your site rather than trusting this article.

We have not audited any specific provider page here. The phrases discussed are the ones the ACCC itself named as concerning. Whether a particular page breaches anything depends on the whole page and its context.

None of this makes a pricing page harder to write. It makes it shorter. The number is set somewhere else, and it will move again. Once you accept that, the page stops being a price list. It becomes what participants were looking for anyway. What they get, what it costs today, and what happens next.