NDIS Provider Pricing Pages: What to Say, What to Skip, What Gets Flagged

Your NDIS pricing page works best when it stops leading with the number. You no longer set that number, and the rules behind it are about to change again. Since 1 July 2026 the NDIA has published a pricing schedule that, in its own words, gives "guidance on appropriate prices". The Act that passed Parliament on 19 August 2026 lets the Minister make a pricing ruling setting "the maximum amounts for NDIS supports". So the figure on your page has a known expiry date. Everything you write around it lasts longer, and 3 sets of rules cover that part at once.

What actually changed about NDIS pricing on 1 July 2026?

The document changed, and so did the kind of document it is.

For years you worked from the NDIS Pricing Arrangements and Price Limits. The name told you what it did. It set limits. If you were a registered provider working with an agency-managed or plan-managed participant, you could not charge above them.

From 1 July 2026 the NDIA publishes an NDIS pricing schedule instead. Here is how the agency describes it on its own pricing updates page:

"We’ve released the annual pricing review (APR). It provides guidance on what we consider appropriate NDIS prices for 2026-27."

"We’ve also released a pricing schedule. This provides guidance on appropriate prices for NDIS supports, including prices from the APR."

"You can use the NDIS pricing schedule to help inform your prices from 1 July 2026."

Notice the words guidance, appropriate and help inform. Those are soft words. A real cap would use firm ones.

This matters for your pricing page for one simple reason. Many NDIS provider pages say something like "our rates are set by the NDIS price limits" or "we charge the NDIS capped rate". Since 1 July 2026, that sentence points to a document the NDIA has replaced.

Does the new Act bring binding price caps back?

Yes, it will in time. It has not happened yet.

The National Disability Insurance Scheme Amendment (Securing the NDIS for Future Generations) Bill 2026 was introduced on 14 May 2026. It passed both Houses on 19 August 2026. It then became law as Act No. 66 of 2026.

The NDIS website explains what this means for prices in plain terms:

"The Minister for Disability and the NDIS will have the power to make a pricing determination for NDIS supports. The determination will set out the maximum amounts for NDIS supports."

"There are no immediate changes to NDIS pricing. Providers can continue to follow the current pricing arrangements."

So the order goes like this. First came firm limits. Then came guidance. Firm limits will come back later, through a different legal route. Right now you are in the middle stage.

How does the NDIA talk about its own prices now?

We counted the words, because the way the NDIA describes its prices tells the story.

We took the NDIA pricing updates page. That is the page you would land on when checking your rates. We counted the words it uses. The saved copy runs to 2,168 words. The agency's site blocks automated readers, so we read a saved archive copy rather than the live page.

On the NDIA's own pricing page, the word "guidance" outnumbers the phrase "price limit" by 15 to 2. A cap needs firm words like "cannot charge", "must not charge" or "must not exceed". None of them appear at all.

Word counts show what the page stresses. They do not show the law. But if your page leans on a document, it helps to know how that document now describes itself.

Does your pricing page change what existing participants pay?

No. This is the most common mistake we see. It is a contract mistake more than a marketing one.

The NDIA says this clearly on the same page:

"You must talk with participants about any proposed changes to existing service agreements. Participants must agree to these changes before they are made."

So a price on your website means 2 different things. To a new enquiry, it is an offer. To someone who already has a signed service agreement with you, it means nothing until you have talked with them and they have agreed.

You get into trouble when you treat your website as the way to tell people. If your rates change, updating the page is the last step. Talking to your participants comes first.

Write your page with that in mind. A simple line like "these rates apply to new service agreements; existing agreements change only by discussion and agreement" does 2 jobs. It is accurate. It also tells a new participant that you understand your duties.

What does the NDIS Code of Conduct say about prices?

It says more than most providers realise. Pricing has its own clause.

The NDIS Code of Conduct sits in section 6 of the National Disability Insurance Scheme (Code of Conduct) Rules 2018. It lists things people delivering NDIS supports must do. Two of them apply straight to your pricing page. Providers must:

• "act with integrity, honesty, and transparency"
• "not charge or represent higher prices for the supply of goods for NDIS participants without a reasonable justification"

Read the second one again. It says represent as well as charge. So the Code covers what your page says a thing costs, as well as what you invoice.

That is why an NDIS price list next to a lower price list for the general public can cause you trouble. It is only safe if you can explain the difference. You may well have a good reason. Longer appointments, travel, reports, the risk of cancellations and admin are all real costs. The Code allows a difference. It asks that the difference has a reason. A page that shows the reason is stronger than one that hides the comparison.

What gets an NDIS pricing page flagged by the ACCC?

Almost always, it is the words around the number.

The ACCC is the consumer watchdog. It has publicly warned NDIS providers about their ads. It is working with the NDIA and the NDIS Quality and Safeguards Commission to find ads that may break the Australian Consumer Law. ACCC Deputy Chair Catriona Lowe set out the standard like this:

"Businesses must not make false representations regarding access to the NDIS, and consumers must be able to rely on statements being made by NDIS providers as being true and accurate."

The ACCC then listed examples of ads that worry it. Two of them are everyday phrases you will see on pricing and service pages all the time.

The main point is simple. The NDIS decides funding plan by plan, based on the needs and goals in each plan. If your page hints that a service is funded for everyone, you are making a claim the scheme does not back.

There are 2 more things worth knowing. In December 2023 the ACCC set up a taskforce with the NDIS Commission and the NDIA. Its job was to look at NDIS participants being charged more than other people.

The other is the top penalty. Under the Australian Consumer Law it is the largest of 3 amounts. The first is $50 million. The second is 3 times the value of the benefit gained. The third is 30 per cent of adjusted turnover during the breach period. That ceiling is for the worst conduct by the biggest companies. A small provider will never see it. It still shows how seriously this is taken.

What if you are also AHPRA registered?

Then a third set of rules applies to the same page. It is the strictest of the three.

Occupational therapists, physios, psychologists, speech pathologists working under certain arrangements, podiatrists and dietitians are not all regulated the same way. So start by checking your own profession. If you are registered with AHPRA, section 133 of the National Law covers your health service ads. That law sets the national health ad rules, and it includes your pricing page.

The trap is specific and common, and it is testimonials. A pricing page is exactly where you might want to put "best value in Brisbane, five stars". Under section 133, a testimonial about the clinical side of your health service is banned. Price offers also have their own rule about stating terms and conditions. Meanwhile the NDIS Code and the ACL are fine with honest reviews. So 2 sets of rules give opposite answers on the same page.

We wrote about that overlap in full in NDIS providers and AHPRA advertising rules. It also covers who is responsible when a provider employs the practitioner.

So what should an NDIS pricing page actually contain?

Lead with the part you control. You do not set the price. You do set what the participant gets for it, and that is what people are really shopping for on a pricing page.

1. What the hour actually includes. List face-to-face time, report writing, travel and contact with a support coordinator. Two providers charging the same rate can do very different amounts of work. Nobody can tell that from a number.
2. Your rates, with the date you set them and the date you will review them. A dated price is honest. An undated one quietly claims to be permanent. Given the timeline above, it will not be.
3. Which document you are following. Name the NDIS pricing schedule that started on 1 July 2026. Do not name the retired Pricing Arrangements and Price Limits.
4. How existing agreements are handled. One sentence is enough, as covered above.
5. What is not included and what you do not charge for. Cover cancellation terms, travel and no-shows. Complaints start here, so clear words here pay off.
6. Who can use you. Say if you take agency-managed, plan-managed or self-managed participants. This sets you apart, and it is a fact you can state safely.
7. Your waiting time, if you have one. A real number here wins more clients than any adjective on the page.

Now for the things to leave off. Do not write "NDIS approved". Do not use the NDIS logo unless you are allowed to use it. Avoid "cheapest" or "best value", because you cannot prove those boasts. If you are AHPRA registered, they add a second risk too. Do not use client testimonials about clinical results. Do not claim that a support is funded, because funding is decided in each plan.

Do you need this done properly rather than patched? That is what our website copywriting work is for. If your practice has a mixed caseload, the allied health marketing piece covers the wider picture.

How is this different from our other NDIS posts?

We kept this post narrow on purpose, so it does not repeat what we have already published.

• The NDIS marketing guide nobody wrote covers the whole marketing picture. It shows what you can say, what gets flagged and which channels work. This piece covers one page on your site and the pricing rules that only apply there.
• Where the NDIS marketing budget goes wrong covers spending and website mistakes, including accessibility. It does not cover pricing.
• NDIS marketing without Google Ads covers channels and referrers.
• NDIS providers and AHPRA advertising rules covers being under both sets of rules in depth. That is why this piece only sums it up.

What this article is not

It is general information, not legal or financial advice. It describes what regulators had published as at 4 September 2026. It cannot replace advice on your own situation.

The word counts show emphasis, not duty. We counted how the NDIA describes its own pricing on one saved page on one date. That gives a rough sense of its tone. It does not tell you what the law requires, and nobody should read it that way.

No pricing ruling from the Minister is in force as we write this. The power now exists under Act No. 66 of 2026. The NDIA states there are no immediate changes to pricing. If the Minister makes a ruling, check every price claim on your site again. Do not rely on this article.

We have not checked any specific provider page here. The phrases we discuss are the ones the ACCC itself named as a worry. Whether a page breaks the rules depends on the whole page and its context.

None of this makes your pricing page harder to write. It makes it shorter. Someone else sets the number, and it will move again. Once you accept that, the page becomes more than a price list. It gives participants what they were looking for anyway. They want to know what they get, what it costs today and what happens next.