Compliance and SEO audit for Healthcare

Is your healthcare website
compliant,
visible, and AI-ready?

We audit your site for AHPRA risk

One expert audit of your healthcare website, on what actually matters: your AHPRA & TGA compliance, your Google rankings, and whether AI assistants recommend you, with a ranked fix-list you can hand straight to your team.

  • Compliance, covered. AHPRA and TGA wording reviewed line by line, before a regulator does.
  • Found on Google. Rankings, technical health and the content fixes that bring in patients.
  • Recommended by AI. Whether ChatGPT and Google's AI answers point patients to you, not a competitor.
5 to 7 day turnaround $1,500 AUD, fixed and published Full refund if nothing worth fixing
ghostrank · scorecard commasandchaos.com
0/100
Overall visibility
At risk
Technical SEO71
AI visibility38
Compliance49
12 quick wins found 4 critical · 8 high
Scored across every engine your buyers actually ask
ChatGPT Claude Perplexity Gemini Copilot Google Search Google AI Overviews
What every audit covers

Five lenses on one site.

SEORankings & technical health
AI VisibilityWhether AI assistants recommend you
Page InsightsSpeed, structure & UX signals
Content AuditDepth, gaps & cannibalisation
Compliance AuditAHPRA & TGA, line by line
The GhostRank difference

Three audits. One report.

SEO tools skip compliance. Compliance reviews ignore AI. Most suppliers score one of the three. This scores all three against each other.

SEO

Rankings, technical health, content structure, cannibalisation, internal links.

Your SEO agency owns this.

AI Visibility

Whether ChatGPT, Google's AI answers and Perplexity can find, trust and recommend you.

Nobody owns this yet.

Compliance

AHPRA, TGA & Privacy Principles, every claim, testimonial & consent element.

Your lawyer owns this, after the breach.

Every agency owns only a piece. Nobody owns the whole picture.

Book the $1,500 audit Contact
Is this you?

Built for healthcare, where one wrong word can sink you.

AHPRA · TGA
Service pages, fees and patient information reviewed against AHPRA advertising guidelines, so your everyday clinic copy doesn't quietly cross a line.
How it works

Send your URL. Get your answers.

Three steps to a ranked fix-list. The fourth is up to you.

01

Send your URL

Paste your website link and tell me what you're worried about. That's it.

02

Book and get your date

One price, $1,500 AUD. You get a confirmation and a delivery date straight away, the same day you book.

03

I deliver on WhatsApp in 5-7 days

We stay connected on WhatsApp throughout. Your report lands with scores, findings and a prioritised fix-list.

04

Optional: hire me to fix it

Hand the report to your team or your agency. Or bring me on as your freelancer to make the edits, rewrite the copy and turbocharge your content.

ghostrank · live scan
Machine breadth + human judgment

226 checks, then a human. That's the gold standard.

Automated tools are fast but blind to context. A human alone cannot apply 226 checks with judgment. GhostRank does both, on every single audit.

226
checks across 7 categories
Your whole site run through the GhostRank engine, across SEO, AI visibility, page health and compliance signals.
+
My review
a senior human pass
Then I read every flagged line myself, the AHPRA & TGA judgment calls a bot simply can't make.
=
Gold standard
for healthcare content
Machine breadth plus human judgment in one report, so the scan finds the pattern and a person makes the call.
Book the $1,500 audit Contact
The whole picture

Most audits check rankings.
This one checks everything.

Your SEO agency has never opened an AHPRA guideline. Your compliance officer has no idea what a meta description is. Your marketing team has never checked whether ChatGPT recommends your competitor. Every agency owns only a piece. Nobody owns the whole picture.

Typical SEO audit
Checks Google rankings only
Skips compliance entirely
No AI visibility assessment
Generic priority list
No conversion analysis
PDF report nobody reads
GhostRank audit
SEO + GEO + AEO in one score
AHPRA & TGA compliance review
Live AI model queries with screenshots
Fixes ranked by impact and effort
Conversion signals checked per page
90-day roadmap you can actually use
Real findings

The kind of issues GhostRank catches.

Every finding comes with the affected page, the specific problem, and a recommended fix.

COMPLIANCE

Before-and-after gallery breaches AHPRA guidelines

Patient photos on the cosmetic services page include outcome claims that constitute a prohibited testimonial under AHPRA advertising rules. Compliant captions provided.

AI VISIBILITY

Brand absent from ChatGPT responses

Competitor cited for 8 of 10 industry queries. Your site lacks the structured data and answer capsules AI models extract from.

SEO

Three pages cannibalising one keyword

Homepage, service page and blog all target “cosmetic clinic Melbourne”. Google can't tell which to rank. Consolidate or differentiate.

COMPLIANCE

Missing consent mechanism on form

Contact form collects health information without explicit consent under Australian Privacy Principle 3. Fix: add a purpose-specific checkbox.

CONVERSION

Service page has no call to action

Page ranks #4 for a high-intent keyword but has no booking link, phone number or form. Traffic without conversion is wasted budget.

AI VISIBILITY

AI can't easily read your expertise

Your pages lack the signals AI uses to find and quote you. Fix that and you're 2.1× more likely to be cited.

The upside

Get cited by AI before your competitor.

Compliance is the floor. The same report tells you whether patients asking an AI assistant about a clinic like yours hear your name, or somebody else's.

Whether you are cited in ChatGPT answers
for the queries that bring bookings
Measured
Share of voice against your rivals
across the AI engines patients use
Measured
Which competitor gets named instead
and the gap that puts them there
Named
A GhostRank scorecard showing the overall score, verdict, signal coverage and quick wins

A GhostRank scorecard. Brand details blurred.

Amisha Sharma, founder of Commas & Chaos
Amisha Sharma
Founder · ISB alumna · Delhi → Australia
Why one person can do all three
Most teams hand you three vendors, an SEO agency, a GEO specialist and a compliance reviewer, and none of them reads the others' rulebook. I do all three myself, so nothing slips through the gap between them.

I am a compliance-first content specialist working from Delhi on Australian accounts. You have never heard of me, so nothing here asks you to take my word for it. Every flag in your report cites a public rule, which means you can check my reading of it, and so can your lawyer. Agency trained on Australian accounts. That client work is confidential, which is exactly why what I sell under my own name ships with evidence instead of borrowed logos.

The work is public. 44 published posts on the AHPRA advertising guidelines, patient testimonials, before and after photos and the TGA advertising code, plus two live publications I edit. Postgraduate in English, and the ISB Digital Marketing and Analytics programme.

226checks per audit
AHPRAadvertising fluent
TGAadvertising fluent
Book the $1,500 audit Contact
What you get

Five deliverables. One report.

1

GhostRank Scorecard

106 checks

Your visibility scored across 7 categories. Where you pass, where you fail, what to fix, every score explained.

overall scoresignal radar
2

Compliance Gap Report

120 checks

AHPRA. TGA. Privacy Principles. Every claim, testimonial and consent element reviewed line by line, with compliant rewrites.

line-by-linerewrite suggestions
3

AI Visibility Evidence

Live queries

Screenshots of what ChatGPT, Perplexity and Google AI Overviews say about your industry, who gets recommended, and where you're missing.

share of voicecitation countsentiment
4

Competitor Comparison

Top 3

What your top competitors publish, how they structure it, where they rank, and where they're exposed. Their gaps become your opportunities.

gap mapprompt coverage
5

90-Day Prioritised Roadmap

Week by week

Fixes ranked by impact and effort. Hand it to your team, your agency, or hire me to execute. The report is yours either way.

impact × effortweekly plan
GhostRank crawling a live site, checking robots.txt and AI crawler access
GhostRank querying ChatGPT and AI models about your brand in real time
GhostRank score of 79/100 with signal-coverage radar across 7 categories
GhostRank category breakdown, passed, failed and warning checks

The engine crawling a live site, querying AI models, and scoring across 7 categories. Brand details blurred for client privacy.

Book the $1,500 audit Contact
What is at stake

What does an AHPRA breach actually cost?

Forty times the audit. These are published maximum penalties, not estimates or worst-case guesses. Set against what it costs to read the pages, the sums are not close.

Penalty, published maximum
AHPRA advertising breach per offence, individual $60,000
TGA infringement notice therapeutic goods advertising $19,800
and what it costs to look
What you pay
The GhostRank audit 226 checks, up to 20 pages, every fix included $1,500

2.5% of one AHPRA fine

The bars are to scale. One breach costs forty times what it costs to find out you have one. Most practices are not risking a fine on purpose. They are risking one because nobody has read the pages against the rules.

Penalty figures are published maximums, per offence: AHPRA under section 133 of the National Law, and the TGA under the Therapeutic Goods Act 1989, section 42DL. AHPRA publishes its own advertising self-check too. A GhostRank audit is an expert content review, not legal advice or certification.

Pricing

One report. One price. No tiers.

Nothing is held back for a higher package, because there is no higher package. Fixed, published, paid up front. Nothing recurring, and no proposal call in between.

Everything, with the fixes
The GhostRank Audit
$1,500
AUD · up to 20 pages · 5 to 7 business days
  • Every AHPRA and TGA flag, quoted, with the rule cited and a compliant rewrite
  • Your Google ranking, technical health and the content gaps costing you bookings
  • What ChatGPT, Google AI Overviews and Perplexity say when a patient asks
  • 226 checks, five deliverables, evidence attached to each finding
  • 15 minute video walkthrough of your report
  • 90 day roadmap, ordered by impact, tagged by who does it
  • Read by me, line by line, not just scored by the engine
  • Full refund if it finds nothing worth fixing. One free rework if it misses
Pay $1,500 and book the audit

Card or bank transfer via Wise. No Wise account needed. Send your URL straight after and you get a delivery date the same day.

$1,500 is the whole cost. One AHPRA advertising breach carries a published maximum of $60,000. You are paying 2.5% of one fine to find out whether you are carrying one.

More than 20 pages, or a group of sites? Send your URL and I will quote to your page count.

Every audit is confidential. Your website and patient data are never shared or resold.

Common questions

Before you send your URL.

Every page gets layered scores. Technical SEO: canonical tags, structured data, broken links, speed, headers. Content quality: thin content, keyword cannibalisation, orphan pages, internal links. Compliance: AHPRA, TGA and Privacy Principle violations, line by line. AI visibility: quotability, fact density, FAQ schema, answer-capsule readiness, share of voice. 226 checks across 7 categories, ranked by impact.

A regular SEO audit checks how you rank in Google. This checks that, plus whether AI assistants like ChatGPT and Perplexity can find, trust and cite you, plus whether your wording complies with AHPRA and the TGA. It is one report instead of two vendors who never read each other's rulebook.

$1,500 AUD, fixed and published, for up to 20 pages. There is one price and one report. No tiers to choose between, no proposal call to sit through, and nothing recurring afterwards. A single AHPRA advertising breach carries a published maximum penalty of $60,000 for an individual, which is forty times the audit.

Free tools and free agency audits are automated teasers built to sell a retainer, and most never touch compliance. This is 226 checks, your wording read line by line against the rules, and a roadmap you own outright. One TGA infringement notice is $19,800. The report that finds it first is $1,500.

No. GhostRank is an expert content review. It flags specific wording that could attract regulatory attention and provides a compliant rewrite suggestion for each issue. It is not legal advice or certification. For binding opinions, engage a lawyer, the audit gives your lawyer exactly what to review.

No. You receive the diagnosis and a prioritised 90-day roadmap. Implementation is a separate engagement, act on it yourself, hand it to your agency, or hire me. The audit stands alone as a complete diagnostic.

5 to 7 business days from the moment you send your URL. Built for Australian healthcare: GP and specialist clinics, telehealth, cosmetic and aesthetic medicine, dental, allied health, NDIS providers and medicinal cannabis, anywhere AHPRA and the TGA apply. More than 20 pages, or a group of sites? Send your URL and I will quote within 48 hours.

You run the clinic.
I'll audit the content.

Find out what AI says about your clinic, and whether your marketing is legal. 226 checks, five deliverables, 5 to 7 days, $1,500 AUD fixed.

Fixed price · refund in writing · your data stays confidential.

Invisible to AI? Find out for $1,500. Pay $1,500