GhostRank · by Commas & ChaosFounding price, reviewed quarterly
A compliance and visibility audit for Australian medical & allied health practices

One anonymous complaint can start an AHPRA review.
Your website is usually exhibit A.

GhostRank reads every page of your website the way a regulator would. Then it shows you what Google and AI actually tell your patients. You get one signed report. Every risky sentence is quoted and rewritten. Every claim is backed by evidence you can open. It ends with a 90-day plan. The Snapshot is AUD $500. The Full Audit is AUD $3,000 at the founding price.

  • Risky wording, found and fixed. Every sentence that could draw AHPRA, TGA or ACCC attention is quoted from your page and rewritten, ready to paste in.
  • What your patients are told. Dated screenshots of what Google, ChatGPT, Claude, Gemini and Perplexity say when patients search for what you do. Most practices have never seen this.
  • Proof, not opinions. Machine checks verify every quote word for word, every practitioner against the AHPRA public register, and every count against a file you can open.
Book your audit See a real report
226-point standard 50-plus page report 5 to 7 business days
ghostrank · live scanmy own audit · june 2026

Replay of the audit I ran on my own site in June 2026: 26 pages captured with dated screenshots, live Google checked for 3 patient searches, an AI Overview was shown for 3 of 3 and named my site in 0 of 3, the AHPRA public register was checked, the 226-point review found 15 issues with 5 urgent, all three verification gates passed, and the overall grade printed on page 4 was a D.

A replay of the audit I ran on my own site. Real lines, real numbers.

Live answers captured and dated across the engines your patients ask

Google Search  ·  Google AI Overviews  ·  ChatGPT  ·  Claude  ·  Gemini  ·  Perplexity

01The two questions that matter

Could anyone report you? Does anyone find you?

Every practice website carries both risks at once. GhostRank measures them separately, with evidence for each.

Question one

The complaint risk

AHPRA can act on a single anonymous complaint. The evidence is usually already published on your own website. A patient testimonial. A before and after photo. A "safe and effective" line about a prescription-only treatment.

GhostRank reads every audited page the way a regulator would. It quotes each risky sentence back to you, word for word, with the framework it sits under and the first step to fix it.

Start with the rules: AHPRA advertising guidelines for 2026 and can you advertise Botox in Australia?
Question two

The visibility risk

You pay for SEO every month. What can you actually verify? GhostRank captures the real Google page and the real AI answers for the searches your patients type. Every screenshot is dated the day I capture it.

If another clinic fills the answer box, the report names the domain. Every count opens to a CSV you can download. You can check the report's claims yourself, which means you can finally check your agency's claims too.

Also measured: your brand SERP, what a patient sees when they Google your name.
02Inside a real report

The first site this audit graded was my own.

Most audits ask for trust and show a polished sample. Here is the opposite. This is the decision brief from my own audit of commasandchaos.com, run in June 2026. It gave my own site a D. I publish my own results before asking you to trust me with yours.

The grade is earned, never sold. When the findings are bad, the report says so.

Want the full report PDF? Email amisha@commasandchaos.com and it arrives the same day.

Captured from the published report, June 2026.Client reports stay confidential. My own is the one I am free to show.

p.4 · the decision brief Decision brief page from the GhostRank audit of commasandchaos.com, showing an overall grade of D, an executive summary and the three risks to deal with first
My own site's overall grade is a D, printed on page 4.
03What do you get for $3,000?

What do you actually get for $3,000?

A 50-plus page PDF, checked against a 226-point standard, reviewed and signed before it ships. Here are its sections. Your report shows your pages, your sentences and your numbers.

p.9 of the report

What patients are actually told

Dated screenshots of the real Google results and AI answers for searches your patients actually type. Where you are missing, the report names who fills the answer box instead.

To prove the check works, I ran it on my own site. Google showed an AI Overview for 3 of 3 searches and named my site in 0 of 3. That is exactly the visibility gap GhostRank is built to find. Each search comes with steps to verify the result yourself.

p.9 · the AI answer check AI visibility page from the GhostRank audit, showing Google served an AI Overview for 3 of 3 patient searches and named the site in 0 of 3, with a per-engine table
p.17 of the report

Every risky claim, with its framework

Each flagged claim is mapped to the framework it sits under: AHPRA National Law, TGA, Australian Consumer Law or the Privacy Act. Each is marked confirmed or needs confirmation, with the first step and who does it.

This is the table you forward to your lawyer. Every flagged claim on my own site is in it, with severity and the first step.

p.17 · the risk register Compliance and advertising risk register from the GhostRank audit, mapping each flagged claim to its framework with status, severity and first step
p.24 of the report

Fixes your practice manager can paste in

Every audited page gets its own card: a screenshot, the exact risky sentences quoted, and rewritten lines. Forward the card and the fix is a paste job.

Shown here: one page of my own site, its screenshot, a health score of 54 out of 100, and every flagged sentence quoted word for word.

p.24 · a per-page card Per-page card from the GhostRank audit, showing one page with its screenshot, a health score of 54 out of 100 and each flagged sentence quoted
Also inside
  1. ·

    Two scores, kept separate

    Search and AI visibility is scored 0 to 100. Advertising-compliance risk is scored 0 to 10. The scores never blend, so a strong ranking can never hide a risky claim.

    p.3
  2. ·

    The checks a cautious patient runs

    Every practitioner named on your site is verified against the AHPRA public register. Plus the trust signals Google reads: Safe Browsing status, real-user Core Web Vitals and your site's history.

    p.33
  3. ·

    Where you sit, measured the same day

    Competitors are benchmarked live on audit day, on the same searches. Your brand SERP shows exactly what a patient sees when they Google your name.

    p.38
  4. ·

    A plan you can forward, not own

    A 90-day roadmap ordered by risk. Every item is tagged with who does it: your developer, your writer, or you. Hand it over and stop being the bottleneck. You can see it beside the process below.

    p.44

Lanes live today: medical (AHPRA and TGA) and allied health.

Book your audit How the audit works
04The proof promise

How do you know the findings are real?

Most audits ask for your trust. This one ships its evidence. Three fail-closed verification gates run before the report can render. If a gate fails, there is no report to send.

Gate 01 · Quotes

Every quote is checked verbatim

If a sentence is quoted, a machine confirmed it appears on your captured page word for word. Nothing is paraphrased into a finding.

Gate 02 · Counts

Every count opens to a CSV

If the report says 14 risky claims, the count links to a downloadable CSV with all 14 rows. You can check the maths yourself.

Gate 03 · Coverage

Unmeasured means "not assessed"

Anything the audit did not measure is labelled "not assessed". The report never pads a gap with a guess.

Amisha Sharma, medical copywriter and founder of Commas & Chaos
I review and sign every report. I am Amisha Sharma, medical copywriter. ISB alumna. 200+ projects across regulated industries, no compliance breach on record to date. I run GhostRank from Delhi and serve Australian practices remotely. That is part of why the founding price is possible. Payments go through Wise, with a receipt and invoice by email. The audit is an advertising and risk review. It is not legal advice and it is not a certification.
05The process

How does the audit work?

Five steps, 5 to 7 business days from signed engagement letter to report.

01

Engagement letter

Whether you pay first or talk first, the letter comes before any work: we agree scope and pages in writing. You send your URL. No logins or site access needed.

02

Capture

I capture your pages, the live Google results and the AI answers for searches your patients type. Every screenshot is dated.

03

The 226-point review

The engine checks every page against the 226-point standard. Counts get CSVs. Quotes get verified verbatim. The three gates must pass before anything renders.

04

My review and sign-off

I read every finding, write the replacement lines and sign the report. Nothing ships on machine output alone.

05

Walkthrough and re-audit

Full Audit clients get a walkthrough call. After your team makes the fixes, I re-score the same pages and send the before and after.

p.44 · the 90-day roadmap 90-day roadmap page from the GhostRank audit, with the first 30 days dedicated to removing advertising risk and every item tagged to a role
What you walk away with: the first 30 days remove the advertising risk. Every line is tagged for the person who does it, so your practice manager can run it without you.
06Pricing

What does it cost?

Start with the Snapshot if you want proof before commitment. The full $500 is credited toward the Full Audit if you upgrade within 30 days.

Most practices spend more than this on two months of an SEO retainer they cannot verify. Penalties for misleading health claims run to six and seven figures, and outcomes are published with the practice's name.

Snapshot
$500
AUD · up to 10 pages · fully credited toward the Full Audit within 30 days
  • Both scores: search and AI visibility 0 to 100, advertising-compliance risk 0 to 10
  • Red-flag counts across your pages
  • AI visibility check: are you in the answers patients see?
  • Reviewed and signed by me before it ships
  • The Snapshot diagnoses. The Full Audit fixes.
Start with a Snapshot · $500 AUD
Secure card or bank payment via Wise
What happens after you pay?
  1. Wise emails your receipt right away.
  2. Within one business day, I email your engagement letter. I confirm the pages in scope.
  3. Your signed report lands in 5 to 7 business days.

Shown once. The same steps apply to both plans.

Founding price
Full Audit
$3,000
AUD · founding price, reviewed quarterly · one website, up to 20 pages
  • 50-plus page report against the 226-point standard
  • Compliance risk register with rewritten lines, ready to paste
  • Dated Google and AI answer screenshots, competitor domains named
  • AHPRA register verification + competitor benchmark + brand SERP
  • 90-day roadmap tagged: your developer, your writer, you
  • Walkthrough call + one re-audit delta after your fixes
Book the Full Audit · $3,000 AUD
Secure card or bank payment via Wise

No report ships unless all three verification gates pass. If I cannot deliver your report, you are refunded in full.

Start with a call instead
Clinic Group
Custom
Multiple websites or locations · quoted by sites and pages
  • Everything in the Full Audit, for every location
  • One risk register and roadmap per location
  • Cross-site consistency review
  • One walkthrough call for the whole group
  • Priority scheduling
Get a group quote
Your $500 Snapshot is fully credited toward the Full Audit if you upgrade within 30 days. See where you stand first, then only pay the difference.

Why these numbers? GhostRank launched in 2026. Every report carries machine-verified evidence, and I review each one line by line before it ships. The $3,000 founding price is reviewed quarterly and rises as the client list grows. Regulators publish their enforcement record: the ACCC pursues penalties for misleading health claims, and AHPRA publishes undertakings and tribunal outcomes by name. The audit exists so your website never becomes one of those entries.

Every audit is confidential. Your website and patient data are never shared or resold.

07Honest scope

Is GhostRank right for your practice?

Built for, today
Cosmetic and aesthetic medicine
GP, specialist and dental clinics
Allied health: physio, psychology, podiatry and more
Telehealth providers
Multi-location groups with a practice manager to brief
Not the right fit
Anyone who needs a compliance certificate. This is a review.
Anyone who needs legal advice. The report briefs your lawyer; it does not replace them.
Practices outside Australia's AHPRA and TGA frameworks.

Want the flagged pages rewritten after the audit? That is a separate engagement. See copywriting services.

08Common questions

What do practice owners ask before they book?

No. GhostRank is an advertising and risk review by a medical copywriter. It is not legal advice and it is not a certification. It maps each risky claim to the framework it sits under, so your lawyer gets a precise brief instead of a whole website.

Then the report says so, and the evidence trail shows why. You still get both scores, the dated search and AI screenshots, and the AHPRA register check. A documented clean review is a useful thing to have on file.

A typical SEO audit measures rankings and technical health. GhostRank measures that and also reviews the advertising risk in your wording, claim by claim. The two scores are kept separate. And every quoted sentence is machine-verified against your captured pages.

Yes. It is built for that. The 90-day roadmap tags every fix as your developer, your writer or you. The risk register gives your lawyer the exact sentences with the framework each one sits under.

The Snapshot shows where you stand: both scores, red-flag counts and a check of the AI answers your patients see. The Snapshot diagnoses. The Full Audit fixes. Your full $500 is credited toward the Full Audit if you upgrade within 30 days.

The Full Audit includes rewritten lines for the risky sentences on every audited page, ready to paste. Wider rewriting and implementation is a separate engagement. The report stands on its own either way.

5 to 7 business days from signed engagement letter to report. Full Audit clients then book a walkthrough call. The re-audit delta runs after your team has made the fixes, and shows the before and after on the same pages.

Wise emails your receipt right away. Within one business day, I email your engagement letter and confirm the pages in scope. Your signed report lands in 5 to 7 business days. No report ships unless all three verification gates pass. If I cannot deliver your report, you are refunded in full.

Read your website the way a regulator would.
Before a regulator does.

The Full Audit is AUD $3,000 at the founding price, reviewed quarterly. The Snapshot is $500, fully credited if you upgrade within 30 days. 5 to 7 business days, machine-verified, reviewed and signed.

Book the Full Audit · $3,000 AUD Email amisha@commasandchaos.com

Secure card or bank payment via Wise

Machine-verified evidence · live AI answers · AHPRA register check · a review, never legal advice

What does your website say to a regulator? Find out from $500. Book your audit