The All Clear Audit sample report shows you what your own audit will look like. I ran Wattlebrook Physio, a clinic that does not exist, through the real audit engine. Its site passes 230 of 301 checks, yet it scores just 3 out of 10 on the advertising rules. That gap teaches the first lesson, because one bad line can sink a page that gets most things right. Below are the 5 fixes the report puts first. Each one comes with the rule behind it and a new line written for you.
Want your own website read like this? Send me your site, and on a free 30-minute call I'll tell you which of these 5 problems I can see. I'll also explain what a full audit would cover.
What does the All Clear Audit sample report show?
Your report opens with 4 scores and one count. This is the scorecard for Wattlebrook, the made-up clinic.
Look at the last bar first. The site passed 230 of 301 checks, which sounds fine. Yet it scores 3 out of 10 on the rules. That is by design, because one serious breach caps the rules score, however many checks pass around it.
So read your rules score before your pass count. Your site can get most things right and still carry one line that brings a letter from the regulator.
Each score answers one question about your website. Rules asks if any line breaks an advertising rule. Google asks if Google can find the page and rank it. AI answers asks if ChatGPT, Claude and other AI tools will quote it. Answer box asks if the page can win the short answer shown above Google's links.
The checks are not split evenly across the 4 scores. Of the 301, 173 are about the rules and 89 are about Google. The other 39 split into 26 for AI answers and 13 for the answer box. You can read the whole sample yourself, because it is a 4-page PDF.
Which 5 fixes does the sample report put first?
Three of the 5 fixes break an advertising rule. The other 2 stop Google and AI tools from using your pages.
| Fix | Page | The problem | Score it hurts |
|---|---|---|---|
| 1 | Homepage. | A guarantee of pain relief in 3 sessions. | Rules. |
| 2 | Dry needling. | A permanent cure with no risk. | Rules. |
| 3 | About. | A specialist title without the registration. | Rules. |
| 4 | Sports physio. | A statistic with no source. | AI answers. |
| 5 | Clinical Pilates. | A service page of 14 words. | Google. |
Every fix has the same 5 parts. You see your line, where to find it, why it is a risk and the rule behind it. Then you get the new line written out, so you can paste it straight in.
In this sample, all 5 fixes are about the words on the page, and none is about code. That makes sense, because words are where a patient, Google and the regulator all look first.
Which line on your site would top the list? Send me your website, and we can look at it together on a free 30-minute call.
Why is a guarantee the first fix?
The homepage offer reads: "We guarantee pain relief in three sessions, or your next visit is free."
A patient in pain reads that as a promise and books on it. If the pain stays, the clinic has promised something it cannot keep.
Section 133 of the National Law is the main advertising rule for registered health practitioners. Part (d) says you must not advertise in a way that "creates an unreasonable expectation of beneficial treatment". Ahpra's advertising guidelines give examples, and one is calling a treatment "a certainty, guaranteed or sure cure".
The free visit adds a second problem. Part (b) of section 133 covers a gift, discount or other offer to win a patient. It is allowed only if "the advertisement also states the terms and conditions of the offer". A one-line offer under a headline has no room for them.
The report's new line says: "How many sessions you need depends on your condition. At your first visit we explain what to expect and why." It tells your patient something true and useful, and it promises nothing.
What is wrong with calling a treatment 100% safe?
The dry needling page opened with this: "Dry needling eliminates muscle pain instantly and permanently. It is 100% safe with no side effects."
Those 2 sentences hold 2 problems, because the first promises a permanent result and the second hides the risks. Ahpra's guidelines list advertising that "minimises, underplays or under-represents the risk or potential risk associated with a treatment or procedure".
Every treatment carries some risk, so a patient who reads 100% safe agrees without hearing what can go wrong.
The report suggests this new line instead: "Dry needling can ease muscle tightness for some people. Mild soreness or bruising is common afterwards. Your physiotherapist will talk you through the risks before you start."
The words can and some people keep the claim modest, and then the line names the common side effects simply. That helps you too, because a patient who was told about the soreness is not surprised by it.
Can a physio call themselves a specialist?
The team section called the lead physio "Dr Hannah Whitlock, specialist sports physiotherapist". Hannah is made up, like the rest of the clinic.
Specialist is a protected title. Section 118 of the National Law stops anyone who is not a specialist health practitioner from using a title that "could be reasonably understood to indicate" they are one. Ahpra's guidelines say only a practitioner who "holds specialist registration in a recognised specialty or an endorsement may use the relevant specialist title".
A patient may pick your clinic because of that one word. Misusing it is an offence under the National Law in its own right, on top of the advertising rules. That is why the report tags it as a clear rule.
The report's new line is: "Hannah Whitlock, physiotherapist with a focus on sports injuries". It still tells a patient what she is good at. Before you publish any title, check it against Ahpra's public register of practitioners.
Why would an AI tool skip a statistic?
The sports physio page said: "Studies show 85% of athletes return to sport faster with early physio." The number belongs to the made-up site, and no study is named.
The report files this under AI answers. AI tools skip a figure they cannot trace, so your page loses the quote. A health figure with no source can also mislead an athlete deciding when to start treatment.
It is a rules problem too. Ahpra's guidelines warn about scientific information that does not "clearly identify researchers, sponsors and the academic publication in which the results appeared". So the same line can hurt you with AI tools and with the regulator.
The fix is simple: name the study in the same sentence as the number, or drop the number. The report drops it and writes: "Early assessment helps us plan your return to sport. Ask us what the evidence says for your injury."
How short is too short for a service page?
The clinical Pilates page had 14 words in total: "Small group classes led by a physiotherapist. Each class is $95. Call to book."
Google has little reason to rank a page that short above a rival's full page. Google's own guide to helpful content asks: "Does the content provide a substantial, complete, or comprehensive description of the topic?" A page of 14 words cannot do that.
Your patient loses out too, because someone wondering if the class suits their back has nothing to decide with. So they call another clinic instead.
Here the report gives you a brief rather than a finished page. Start with: "Clinical Pilates at Wattlebrook is a small group class led by a physiotherapist." Then say who it suits, what happens in a class and how to start.
What does your real audit add to the sample?
The sample stops at 5 fixes. Your report reads every page of your own website, with no page cap, and puts the worst pages first.
You get the full report, a one-page summary and the 4 scores with the working shown. You also see every question the engine asked the AI tools, and their answers. Then comes a 90-day plan, the data behind every number and every fix written out. Once you make the changes, you also get a free re-check.
The first 10 clinics pay $1,500, and after that the price is $2,500. Most reports land in 5 to 7 business days, and large sites take up to 10. If the audit finds nothing to fix, you get a full refund. The details are on the All Clear Audit page.
If you would rather check your site yourself first, start with the AHPRA self-audit checklist. For a physio clinic, what AHPRA flags on physio websites goes deeper on your profession. When a flagged line needs new words, what a compliant rewrite changes shows flagged lines next to their rewrites.
What can the sample not tell you?
About this sample. Wattlebrook Physio and Pilates does not exist. Its website was run through the real All Clear engine, and every Wattlebrook line quoted here comes from that report. The rule quotes come from the National Law and Ahpra's guidelines.
- The clinic is made up. No actual clinic's report is used or described.
- The 5 fixes are an excerpt. A real report lists every flagged line on every page.
- The scores belong to the dummy site. They say nothing about how a typical clinic scores.
- Your profession sets the rules. A dental or NDIS site is read against its own rules.
- This is not legal advice. Your practice stays responsible for what it publishes.
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