What's inside
- The 3 testimonial and review traps, including the one hiding in your Google review widget
- The 5 claim types that count as promising an outcome
- The protected title rules for "specialist", "expert" and "surgeon"
- The medicine-naming rules that catch cosmetic and weight-loss pages, blog posts included
- The offer, Medicare and booking claims that breach Australian Consumer Law
- The two fine-print checks (privacy policy and forms) almost every clinic site fails
Every word on a clinic website counts as advertising under the National Law. One advertising breach can cost an individual practitioner up to $60,000. This checklist shows you where that risk usually sits.
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