Free checklist.The AHPRA and TGA website check.
The 20 things Australian clinic websites get flagged for, in one plain-English checklist. Each item tells you what to look for, and which rule applies. Work through your own site in about 15 minutes. Written by Amisha Sharma, healthcare writer for Australian clinics.
Here is what is on the list, and how to open it.
What is inside
Six parts. Twenty things to look for.
- 01
The 3 testimonial and review traps
Including the one hiding in your Google review widget.
- 02
The 5 claim types that count as promising an outcome
The sentences that describe the patient after treatment.
- 03
The protected title rules
"Specialist", "expert" and "surgeon", and who may use them.
- 04
The medicine-naming rules
What catches cosmetic and weight-loss pages, blog posts included.
- 05
The offer, Medicare and booking claims
The ones that breach Australian Consumer Law.
- 06
The two fine-print checks
Privacy policy and forms. Almost every clinic site fails both.
Every word on a clinic website counts as advertising under the National Law. One advertising breach can carry substantial financial penalties for an individual practitioner, and the title and medicine rules carry the heaviest of them. This checklist shows you where that risk usually sits.
I write to the AHPRA advertising guidelines, the TGA advertising code and the NDIS Code of Conduct, and show you the checks. That is not legal advice, a compliance sign-off or an AHPRA ruling. The practice stays responsible for what it publishes.
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The checklist shows you where the flags are. It cannot tell you what to write instead, because the compliant version depends on your registration, your services and what you can prove. That judgement is the work I sell.
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