A guide for Australian clinics.AHPRA advertising rules for your website.
Every page on your clinic website counts as advertising, including the blog and the FAQs. This guide covers the 5 things the law bans, and what you can write instead.
Start with the rules, then see the fixes.
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What the rules say
The 5 things AHPRA's rules ban
- 01
Claims you can't prove
Words like best and leading fall here.
- 02
Offers without terms
A gift or discount needs its terms stated right beside it.
- 03
Testimonials
No patient stories about treatment or results, even a re-shared Google review.
- 04
Promised results
Lines like pain-free, fast or gone for good set an expectation you can't keep.
- 05
Pushing care people may not need
Copy can't nudge people to book a health service they don't need.
Most clinics don't break these rules on purpose. When I checked 82 occupational therapy websites, 18 called their staff specialists. Specialist is a protected title, so it needs specialist registration.
It's usually a word someone copied years ago, and it takes one edit to fix. The full AHPRA advertising guidelines are worth a read once.
The rules are short. The harder part is what to write instead.
What to write instead
What to write instead
Each rewrite keeps the service and drops the claim. All 3 come from guides on this site.
We get you back to work pain-free, fast.
AfterWe assess your condition and talk through the options that may suit you.
The promise goes. The patient learns what the first visit does.
Sydney's leading skin specialists.
AfterA Sydney clinic offering skin health consultations.
Leading can't be proven, and specialist needs specialist registration.
Our patients say the results are life changing.
AfterYour first appointment covers your history, your goals and what the treatment involves.
The testimonial becomes a plain account of the visit.
Each profession has its own traps, and there's a guide for each one.
The guides
Read the guide for your profession
Start with the plain English guide to the rules. Then open the one written for your profession.
Start here
AHPRA Advertising Guidelines 2026, in Plain English AHPRA Testimonial Rules: What You Can Publish (2026) AHPRA Before and After Photo Rules (2026) AHPRA Social Media Rules: Posts That Breach (2026)Show 19 more guides
Guides by profession
AHPRA Advertising Rules for GPs (2026) AHPRA Compliant Dental Ads: What You Can and Can't Say AHPRA Advertising Rules for Psychology Clinics (2026) Physio Advertising: What AHPRA Flags, With Fixes (2026) AHPRA Advertising Rules for Cosmetic Clinics (2026) Chiropractor Advertising: 7 Claims AHPRA Flags (2026) AHPRA Advertising for Osteopaths: The Scope Trap Podiatrist Advertising Rules: The October 2026 Change Occupational Therapy Ads: 18 of 82 Sites Misuse Specialist Optometrist Advertising: Can You Promote Myopia Control? Pharmacy Advertising: What 20 Live Sites Get Wrong Nurse and Midwife Advertising: What AHPRA Pursues (2026) AHPRA Chinese Medicine Advertising: 52 Clinic Sites Checked Are Naturopaths AHPRA Registered? No, But Rules Apply Are Dietitians Registered With AHPRA? No. Here's WhyWhen something goes wrong
Why Your Clinic Website Gets Flagged AHPRA Advertising Complaint? What Happens Next (2026) AHPRA Enforcement 2026: 775 Complaints, 74% Fixed AHPRA Self-Audit Checklist: 12 Checks for Your SiteFree checklist
Check your own site in 15 minutes
A free list of the 20 things clinic websites get flagged for. Each item names the rule behind it, so you can check my reading yourself.
Or read it now, no email needed.
The next step
Want me to write it for you?
I'll write pages that bring in patients and stay inside the rules. Every page comes back with the report that checked it.
You'll hear back from me within 48 hours.