A guide for Australian clinics.TGA advertising rules for your website.
If your website mentions a medicine, a supplement or a device, the TGA's rules apply. You can't name a prescription medicine, but you can always advertise the consultation.
Start with the rules, then see the fixes.
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What the rules say
What the TGA's rules mean for your website
- 01
Prescription medicines
Don't name them, or hint at the brand or the ingredient.
- 02
The consultation
You can advertise it, as long as no medicine is named.
- 03
Serious conditions
Claims need TGA approval first, and some can never be approved.
- 04
Weight loss
It breaks 2 rules at once, the medicine and the condition.
- 05
Supplements
Claims must come from the TGA's list of permitted wording.
- 06
Medical devices
Name the product and its purpose, and never write TGA approved.
The consultation rule is the one I'd learn first. Most rules tell you what you can't say, and this one tells you what you can.
The full rules sit in the Therapeutic Goods Advertising Code 2021. The TGA's page on what can and can't be advertised is shorter and easier to start with.
Weight loss and medicinal cannabis have the strictest rules, so the rewrites start there.
What to write instead
What to write instead
Each rewrite keeps the consultation and drops the medicine. All 3 come from guides on this site.
Lose weight fast with [weight-loss medicine]. Book online today.
AfterWeight-management consultations with our doctors. Book an appointment to talk through your options.
The page sells the consultation and names no medicine.
Try plant-based, natural therapies when conventional medicine fails.
AfterOur doctors discuss the options that may suit your situation.
Plant-based hints at cannabis, and the dig at other care goes too.
Skip the wait. Same-day scripts from our pharmacy partner.
AfterAppointments are usually available within a few days. Your doctor will discuss next steps with you.
No script promise, no pharmacy partner and no same-day claim.
There's a guide for each kind of product and service.
The guides
Read the guide for your service
Start with the guide to the Code. Then open the one closest to what your clinic offers.
Start here
TGA Advertising Code: What Changed in 2026 Advertising Prescription Medicines in Australia TGA Social Media Rules: What Your Clinic Can Post (2026) Telehealth Marketing: What the TGA Fines For (2026)Show 6 more guides
Guides by product and service
Weight-Loss Medication Ads: The TGA Says No. 5 Safe Rewrites Weight-Loss Clinic Marketing Without a TGA Fine (2026) Medicinal Cannabis Advertising: What the TGA Allows (2026) Can You Advertise Botox in Australia? TGA Supplement Advertising: 4 Banned Vitamin Claims TGA Medical Device Advertising: What You Can ClaimFree checklist
Check your own site in 15 minutes
The free checklist covers AHPRA and the TGA together. 4 of its 20 items are about medicines, including the hints that catch cosmetic pages.
Or read it now, no email needed.
The next step
Want me to write it for you?
I'll keep your services on the page and take the medicine names off it. Every page comes back with the report that checked it.
You'll hear back from me within 48 hours.