AI search
I sorted 661 citations to Australian clinic websites from 162 AI answers.
On ChatGPT
Service and location pages took 36%. Blog posts took 2%.
Past the front door
The engines linked an inner page to back up a point, such as a heel pain page or a fees page.
What they share
Of the cited inner pages, 81% named the suburb or town from the question. 42% named the place and the problem.
The skipped pages
That is across 83 cited clinic sites that run a blog.
Three engines
Claude and Perplexity leaned more on service and location pages. ChatGPT leaned hardest on the homepage.
The rules still apply
The engines matched the problem and the place. Write the title as a fact, never a superiority claim.
Build first
Put the service and the suburb in the title, the heading and the web address. Then add a fees page and a profile for each practitioner.
Tap for the full build-first table