Showing up in AI answers
I sorted 661 links to Australian clinic websites from 162 AI answers. Here is what that means for your site.
On ChatGPT
On ChatGPT, 45% of links went to the homepage. Service and location pages took 36%. Blog posts took just 2%.
Past your homepage
In 148 of 159 answers, the AI linked an inner page to back up a point. Think of a heel pain page or your fees page.
What those pages share
Of the inner pages quoted, 81% named the suburb or town from the question. And 42% named both the place and the problem.
The pages AI skips
Across 83 clinic sites with a blog, posts made up 23% of pages. They got just 3.5% of the links.
Three AI tools
Claude and Perplexity leaned more on service and location pages. ChatGPT leaned hardest on your homepage.
The ad rules still apply
The AI matched the problem and the place. So write your title as a plain fact, with no claim to beat others.
What to build first
Put your service and suburb in the title, the heading and the web address. Then add a fees page and a profile for each practitioner.
Tap for the full build-first table