AI search

Which clinic pages does ChatGPT cite?

I sorted 661 citations to Australian clinic websites from 162 AI answers.

commasandchaos.com

On ChatGPT

45% went to the homepage.

Service and location pages took 36%. Blog posts took 2%.

commasandchaos.com

Past the front door

148 of 159 answers went deeper.

The engines linked an inner page to back up a point, such as a heel pain page or a fees page.

commasandchaos.com

What they share

81% named the place.

Of the cited inner pages, 81% named the suburb or town from the question. 42% named the place and the problem.

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The skipped pages

Blog posts: 23% of pages, 3.5% of citations.

That is across 83 cited clinic sites that run a blog.

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Three engines

Claude cited no blog posts in 42 answers.

Claude and Perplexity leaned more on service and location pages. ChatGPT leaned hardest on the homepage.

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The rules still apply

Only 3 of 253 cited pages said best or top.

The engines matched the problem and the place. Write the title as a fact, never a superiority claim.

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Build first

One service, one place, one page.

Put the service and the suburb in the title, the heading and the web address. Then add a fees page and a profile for each practitioner.

Tap for the full build-first table

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