Inside the sample report

What would an audit of your website find?

I ran a made-up physio clinic through the real audit. These are the results, and what they mean for you.

commasandchaos.com

The first lesson

Most checks passed. The rules score still failed.

The site passed 230 of 301 checks. It still scored 3 out of 10 on the ad rules. One bad line can sink your page.

commasandchaos.com

Fix 1, the homepage

Don't promise a result.

The site guaranteed pain relief in 3 sessions. Health ads can't promise that. Tell your patients what the first visit involves.

commasandchaos.com

Fix 2, a treatment page

Never call a treatment 100% safe.

Every treatment has some risk. Name the common side effects simply. Your patients will not be surprised later.

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Fix 3, the team page

Check every title you use.

The site called a physio a specialist without the registration. Check each title on your site against the public register.

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Fix 4, a service page

Give every number its source.

AI tools skip a figure they can't trace. Name the study next to the number, or drop the number.

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Fix 5, a short page

Fourteen words is not a page.

Google has little reason to rank it. Say who the service suits, what happens and how to start.

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Your own site

Your report reads every page.

The sample stops at 5 fixes. Your audit checks every page of your site, worst pages first, with each new line written for you.

Tap for the full sample walkthrough

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