The rules

What can your device page claim?

Your device's entry on the TGA register sets the limit. You can write a strong page inside it.

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Must have

Most device ads need 4 things.

You need the trade name and a plain description. You need the purpose from your register entry. And you need the line Always follow the directions for use.

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Leave out

Drop TGA approved.

The law bans wording that suggests the government approved your goods. You can show your register number on its own instead.

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Watch the verbs

Supports and measures are modest.

Treats, heals and prevents are bigger claims. They need to be in your register entry before they go on your page.

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Leave out

Skip safe and no side effects.

The code rules out both. Say what your device is for, and link to its warnings.

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Show the study

Clinically proven asks a lot.

If you mention research, name the researcher and who paid. Then link to the study so readers can find it.

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Two readers

Open pages follow the public rules.

Anyone can read an open page. So keep extra detail for clinicians behind a sign-in.

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Your next step

Read your product page next to your entry.

Does any line go past it? Then it's worth a rewrite. The full post has 6 example lines and safer versions.

Tap for the full guide

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