Telehealth marketing in Australia
Both are the fastest way to grow a telehealth brand. Both are already in the enforcement record.
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In July 2024 the TGA issued 21 infringement notices totalling $319,260 over prescription-only medicine advertising on websites. It said the notices went to businesses including online telehealth clinics and medical practices offering telehealth services.
The July 2024 ledger
Advert Digital $93,900 across 5 notices. Eveadam Health $75,120 across 4. Chronic Therapy $75,120 across 4. Reda Compounding Chemist and a NSW individual $60,096 across 4. Two Victorian sole traders $7,512 each.
What was alleged
They named prescription-only medicines. They advertised weight loss medicines outside their approved use. They said medicines were TGA approved. They said goods were safe. Naming the product feels normal. Saying it is approved sounds like reassurance.
September 2025
The TGA issued 10 infringement notices totalling $198,000 to Midnight Health over alleged unlawful advertising of prescription-only weight-loss medicines. It also accepted a court enforceable undertaking, enforceable for one year, requiring the company to engage a compliance and legal consultant and report back.
The second cap
The Medical Board says prescribing or providing healthcare without a real-time direct consultation, whether in-person, via video or telephone, is not good practice and is not supported by the Board. It names questionnaire-based requests where the practitioner has never spoken with the patient.
And the positioning
That is the Board's own wording. But it also states plainly that the guidelines do not prevent or discourage one-off telehealth consultations, and it backs telehealth for episodic care, rural and remote patients, and people unable to travel. Position on access, not replacement.
What is still available
Name the condition, not the medicine. Describe your practitioners' registration, not a medicine's approval status. Sell the speed of getting an appointment, not the absence of one. Keep availability language qualified.
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