Marketing your telehealth service
Both look like the fastest way to grow your brand. Both have already led to action by the people who set the rules.
Start here
In July 2024, the TGA, which sets the rules for drug ads, issued 21 fines over web ads for prescription drugs. Some went to online telehealth clinics.
What was alleged
They named prescription drugs. They sold weight loss drugs for unapproved uses. They said drugs were TGA approved, or that goods were safe. To you, those may sound like comfort.
The second limit
The Medical Board says prescribing without a live consult is not good practice. That consult can be in person, by video or by phone. Form-only requests fall short.
How to position your service
The Board says telehealth should not routinely replace in-person care. It backs one-off consults, rural patients, and people who can't travel. Pitch your service on access.
What you can still say
Name the health problem, and leave out the drug. Say your doctors are registered. Sell how fast someone can book. Keep your words about wait times careful.
Tap through for the full ledger, the regulator map and the line-by-line swaps.