Marketing your sleep clinic

Who makes the diagnosis at your clinic?

We read 31 Australian sleep clinic websites, and 27 offer a sleep study. Of those, 8 never say who reads it.

commasandchaos.com

What Medicare says

A qualified physician reads the study.

For a home study, Medicare needs a report from a qualified adult sleep medicine practitioner. They must review the raw data themselves. The fee from 1 July 2026 is $401.25.

commasandchaos.com

The split

Patients want a diagnosis, but many clinics sell a recording.

A technician fits the sensors. A sleep scientist scores the recording. A physician reads it and makes the diagnosis. Your site should say who does each step.

commasandchaos.com

Two sets of rules

One set covers your service, and another covers the device.

The health ad rules cover how you advertise a registered practitioner's service. The TGA ad code covers CPAP machines, masks and splints, even in a shop with no clinician.

commasandchaos.com

What we found

Of 27 sites, 8 never say who reads the study.

The other 19 tie it to a physician or specialist who reports it. Some of the 8 are physician practices. They still do not say it.

commasandchaos.com
Read the full measurement

Device pages

None of 31 sites carried the required statement.

Of 161 pages, none said 'ALWAYS FOLLOW THE DIRECTIONS FOR USE'. A bare listing of name, picture and price is fine. A page saying what your machine treats is not.

commasandchaos.com

Reviews and quizzes

Seven sites publish reviews, and 6 offer a quiz.

In 3 of the 7, a review describes a diagnosis, a device or a result. Of the 6 quizzes, only 2 say the result is not a diagnosis.

commasandchaos.com

What to do this week

Name each step and who does it.

Say who reads your recordings. Make your quiz say it estimates risk. Remove reviews about a symptom, diagnosis, device or result. Check each page that says what a device treats.

Tap for the full measurement and the rewrite table

commasandchaos.com
Read the full measurement