Marketing your sleep clinic
We read 31 Australian sleep clinic websites, and 27 offer a sleep study. Of those, 8 never say who reads it.
What Medicare says
For a home study, Medicare needs a report from a qualified adult sleep medicine practitioner. They must review the raw data themselves. The fee from 1 July 2026 is $401.25.
The split
A technician fits the sensors. A sleep scientist scores the recording. A physician reads it and makes the diagnosis. Your site should say who does each step.
Two sets of rules
The health ad rules cover how you advertise a registered practitioner's service. The TGA ad code covers CPAP machines, masks and splints, even in a shop with no clinician.
What we found
The other 19 tie it to a physician or specialist who reports it. Some of the 8 are physician practices. They still do not say it.
Device pages
Of 161 pages, none said 'ALWAYS FOLLOW THE DIRECTIONS FOR USE'. A bare listing of name, picture and price is fine. A page saying what your machine treats is not.
Reviews and quizzes
In 3 of the 7, a review describes a diagnosis, a device or a result. Of the 6 quizzes, only 2 say the result is not a diagnosis.
What to do this week
Say who reads your recordings. Make your quiz say it estimates risk. Remove reviews about a symptom, diagnosis, device or result. Check each page that says what a device treats.
Tap for the full measurement and the rewrite table