Do you need a writer or an agency?

Call a writer first

When your pages say too little.

Your service pages are short, or a treatment has no page. Maybe your blog stopped. A writer fixes that.

Call an agency first

When your site is broken.

Your site is slow on a phone, or missing from Google Maps. Words can't fix that, but an agency can.

What I found

All 11 agencies sell content.

I read 11 Australian agency pages that sell SEO to clinics. Every one sells content. Only 3 say who writes it.

Who checks it

Just 1 mentions a practitioner check.

Only 1 page says a practitioner checks content before it goes live. The page won't tell you, so ask.

Who carries the risk

You do, whoever writes the page.

The health ad rules say you must check what others write for you. Your clinic owns every page on its site.

Before you sign

Ask who will write your pages.

Ask for a name. Ask what they know about your rules. Ask who checks each page before it goes live.

One warning sign

A promise of first place on Google.

Google itself says to find someone else if they promise you first place. Nobody can promise that.

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