What do healthcare agencies promise about compliance?

The main finding

20 of 45 say their work is compliant.

Only 3 of those 20 tell you that the legal risk stays with the practitioner.

Who carries the risk

You do.

Ahpra's guidelines: advertisers are responsible for their advertising, so they need to check any content produced by others on their behalf.

The badge

12 of 20 explained no rule.

Ahpra cannot approve advertising. So a compliant badge is a claim an agency makes about itself.

Testimonials

7 offered patient testimonials.

None of the 7 mentioned the ban. Section 133 bans testimonials in health advertising.

Your sign-off

1 of 13 made it a compliance check.

13 agencies described a step where you approve the work. The other 12 framed it as design, tone or revisions.

Before you approve

Read the draft nine ways.

Patient voices, promises, facts, titles, best and leading, offers, pressure, images, and products.

The fix

Ask for a claim list.

Every claim, one per line, with its source. Then keep a note of the draft version, the date and who approved it.

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