What do pelvic health clinic websites say?

The main finding

Of 64 sites, 35 used the word specialist.

They called their physios, clinic or care specialist or specialised. Physiotherapy has no specialist registration, so check how your site uses the word.

The narrow way to use it

None named the college award.

AHPRA's health ad rules say that kind of title needs the college award named beside it. None of the 35 did. Try saying your physios work mainly in pelvic health.

Promising results

Eight sites said cure, fix or resolve.

One homepage said 'Fix it. Don't live with it.' Your page can offer an assessment. It cannot promise a result.

Devices

Eight sites made claims about devices.

If your ad also promotes a device, the TGA covers that part too. Offer pessary fitting as a service, and leave out the product claims.

The internal exam

Many sites never told patients they can say no.

Of 30 sites describing it, 14 never said it was optional or needed consent. Try this: it is entirely your choice, and can be declined or paused at any time.

Prolapse figures

Only 1 of 10 sites named a source.

Ten sites gave a prolapse figure, from 1 in 12 to 1 in 2. If you use one, name the study and the year, or leave it out.

What to do

Keep it plain, factual and warm.

Say what your physio has done. Say what the exam involves and that it is a choice. Keep reviews about the visit, never the body.

Tap for the line-by-line rewrites