Paramedic service marketing

Who reads a patient transport website?

Rarely the patient. A hospital, an aged care home or an event organiser does. I read 24 provider sites.

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The word on the page

20 of 24 sold paramedics.

Only 5 of those 20 said their paramedics are registered. That is a fact a buyer can check.

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A protected title

Paramedic is protected. Medic is not.

11 of the 20 also called staff medics. A reader cannot tell who on the crew is registered.

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The licence line

6 of 13 named a licence or approval.

None of the 4 licensed Victorian providers I could read mentioned their licence.

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A non-emergency service

3 of 24 said: in an emergency, call 000.

One line protects the patient and shows the buyer the provider knows its scope.

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Claims to swap

8 of 24 called their care the best.

Ahpra lists claims of a superior service as likely to mislead. Only 2 sites showed a testimonial.

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What no site printed

0 of 24 printed a price.

Say what the fee depends on, with a starting figure. It saves the buyer a phone call.

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Write this instead

Registered. Licensed. Priced.

Name who is on the crew, who licenses you and what it costs. Then add the 000 line.

Tap for the full write-this-instead table

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