Grow your NDIS service without ads.

Why ads fall short

The person searching is often not the one choosing.

A Google ad reaches whoever typed the search. In the NDIS, someone else often builds the shortlist. It might be a support coordinator, a plan manager or a family member.

The NDIA's own numbers

Of 774,456 plans, 68% are plan-managed.

Just 6% (47,667) are managed by the agency. For your other clients, people decide who gets paid. That comes from the NDIA's March 2026 data.

Where the choice happens

You are in the shortlist email, or you are left out.

A support coordinator sends 2 or 3 providers with vacancies and a line of context. An ad cannot buy its way into that email. A good word from someone can.

The plan

Five free channels that build over time.

Make a one-page coordinator kit with a monthly vacancy update. List in directories with real reviews. Write a page per service, per area. Join peer groups. Nail the first fortnight.

What you may say

Keep it true, provable and clear.

The NDIS Code of Conduct asks all providers to be honest and open. Consumer law applies too. If your staff are registered health workers, Ahpra's ad rules apply as well.

A costly mistake

Registration alone won't bring referrals.

It opens the 6.2% of the scheme the agency manages. It lists you in the provider finder and shows you were audited. On its own, it brings no referrals.

The short version

Spend effort, and skip the ad money.

Write the coordinator kit and claim your directories. Publish a page per service, per area. Start the vacancy email. Then get the first fortnight right, because referrers watch it.

Tap below for the full playbook.