Marketing your psychology practice
Most psychology practices in Australia do not have enough hours to book. Marketing that just brings more enquiries is solving the wrong problem for you.
The government's own figures
The health department puts the 2025 shortfall at 10,269.9 full-time psychologists, once unmet demand is counted. That is a 57.3% undersupply.
And the gap is growing
That would be a 96.6% undersupply. Even if you count only the demand people voice today, the gap grows from 534.1 to 7,092.5.
What that means for you
If your books are full, hours are the scarce thing. Someone who waits 6 weeks and then leaves costs you twice.
So you hire
There are too few psychologists, so you may hire counsellors and provisional psychologists. The law does not protect the word counsellor. It does protect the word psychologist.
Who is responsible
It is an offence to use a protected title about another person if it could make people think they are registered. The only exception is when they are.
Adding words does not help
So extra words around a title will not save you. The law also covers any words that suggest a person can work in a health field.
The fix
Do it for each person, not in one heading above everyone. Publish your fee, your wait and each person's registration. It protects you and helps you grow.
Tap for the full breakdown, with every source.