Who checks your clinic's copy?

The rules in the job ad

4 of 30 mentioned AHPRA.

None made it a must-have. No ad mentioned the TGA.

What some ads asked for

4 asked for before-and-after or testimonial content.

None of those 4 mentioned AHPRA. Section 133 bars testimonials in health advertising.

Who carries the risk

The clinic, whoever drafts the words.

Ahpra says advertisers need to check content made on their behalf, by staff or an agency.

The in-house bill

$90,000 becomes $100,800.

That was the middle advertised salary. Super at 12% comes on top, before leave and equipment.

Why clinics hire in-house

14 of 30 added a job outside content.

Events, paid ads, GP referrers, the front desk and reviews. A freelancer does none of those.

If you pick an agency

Ask who reviews the copy.

Of 45 healthcare agency sites I read, only 3 said the risk stays with the clinic.

Whichever you pick

Put sign-off in writing.

Name who signs off before anything goes live, and keep the record.

Tap for the full put-this-in-writing table