White label
You have a health client and no health writer. This is how the job runs, and what to get in writing.
The job
You send a brief, and the writer reads the site, writes and checks. Then you deliver the pages under your brand.
Before you start
The writer signs the copyright over to you and agrees to stay unnamed. And the clinic signs off each page.
Who owns the words
A freelance writer owns their copy by law, and paying the bill doesn't change that. You need it signed over to you.
Who gets named
A white label writer agrees in writing to stay off the page. Put that in the same contract.
Who signs off
The health ad rules make the clinic answer for its ads. So build its sign-off into your process.
After the check
A pasted review or a free offer with no terms can break the rules. If a line changes, check it again.
Your next step
You keep the client, and the writer stays out of sight. The full guide shows you each step.
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