Hiring a writer
We read 14 of the brief templates a clinic is most likely to use. They ask for the goal, the audience and the tone. Almost none ask for the one thing the law wants first.
The clause that sets the deadline
The Therapeutic Goods Advertising Code says an advertisement must only contain information that is substantiated by the advertiser prior to publication or dissemination. Not when somebody complains. Before it goes out.
What we measured
Fetched on 16 September 2026. Thirteen of the fourteen ask for a goal, an audience, a tone and a deliverable. Eleven ask for a timeline. Eight name somebody who approves the work.
The gap
Two of the fourteen mention supplying sources to the writer. Not one names a field for legal, regulatory or clinical review of the finished copy.
Why the number is three
A scanner returned 11 matches. A person read all 11 in context. Eight were footer disclaimers, navigation menus and product names. A 72.7% false positive rate.
What section 133 carries
The maximum penalty under the National Law advertising offence: $60,000 for an individual, $120,000 for a body corporate. Five limbs, from misleading claims to testimonials.
The fix
Practitioner and profession. Claim and evidence table. Outcome language boundary. Social proof. Offers and terms. Research citations. Call to action wording. Reviewer and date.
Start here
Open your last published page. List every factual claim. Write what backs each one, and the date. Leave the cell blank where nothing does. That half hour tells you more than any audit summary.
Tap for the eight fields and the clause behind each one