Planning your clinic's content
Most clinics treat AHPRA's ad rules as an editing job. But a page on a serious illness carries risk however you word it. You set that risk with the topic.
Why editing is not enough
Taking testimonials and big claims out of a page fixes the words. It cannot fix the choice that made the risk. That choice happened when you planned the page.
What AHPRA does
Low risk brings a letter and time to fix it. Medium risk means you could face a targeted audit. High risk can lead straight to prosecution or disciplinary action.
The rule few plan around
AHPRA's plan says a low risk breach is handled as medium risk if you have broken the ad rules before.
Why volume matters
Writing 4 pages a year or 200 is a different risk, even with equal error rates. More pages mean more chances of a history. That takes away the mild outcome.
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We counted the guidance
Section 4 of AHPRA's ad guidelines runs to 4,595 words. False or misleading ads take 50.5% of it, and testimonials take 22.1%.
The part few talk about
Titles, qualifications and the word specialist take 29.3% of section 4. That is a third more than the 1,015 words on testimonials.
Where that guidance lands
Your staff profiles are written once and updated only when staff change. They are almost never reviewed. The most guidance plus the least review is where risk builds up.
What to do
Rank your topics against AHPRA's 5 risk tests before you draft. Keep a system for evidence, and check your bios first. Fixing a finished page is the costly way.
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